The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Competitive Analysis. SimilarWeb is fast becoming the preferred tool for competitive analysis projects.

Why Competitive Analysis Is A Big Deal

Small Business Mavericks

One area of analysis that is important to focus on is content. What is the top ranked content in the search engines for the keywords you want to target? Spend some time on competitive analysis before you complete your online marketing strategy. One of the most important aspects of starting a new business is analyzing the competition. You’re not analyzing the competition so that you can borrow all of their ideas.

Trending Sources

Using The Right Numbers For Analysis

Small Business Mavericks

That difference is barely mentioned in Loren Baker’s How To Compete In Localized Google Results on Search Engine Journal. Analysis Is Only As Helpful As The Data You Get. That’s why we need experts like Loren Baker and Search Engine Journal (along with everyone else in the online community) to give us their wisdom. Tracking & Analytics analysis localization serp

How to Reverse Engineer Your Competitors’ SEO Strategy

Convince & Convert

Keyword analysis will reveal your indirect competitors, helping you determine who else is ranking for the same product terms. Once you have collated a list of each type of competitor, narrow it down to between three and five—covering each type—and begin your analysis.

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The Superhuman Guide to Keyword Research & Competition Analysis

Viper Chill

Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. The first is a little-known search engine which shows you the analytics stats for any page on Wikipedia.

The Most Important SEO Metrics For Backlinks Analysis

Kikolani

Search Engine Optimization is strongly influenced by the quality of your site’s backlinks and will continue to be for the coming years. To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis.

Language Support in Social Media Analysis

Net-Savvy Executive

Tools that can identify source languages usually offer filters based on the language, which is useful for directing items to analysts who can read them, as well as for analysis of content by language. Adding more languages to the analytics engine of a social media platform is hard work.

Finding a Social Media Analysis Tool With Specific Capabilities

Net-Savvy Executive

I launched Social Media Analysis in 2009 to move industry news coverage from my personal blog to its own site. A little over a year ago, I added a free directory of social media analysis companies , which continues to grow as I discover more companies in the market.

44 Questions to Ask Your Search Engine Optimization Company

Bill Hartzer

I quickly recalled all of the search engine optimization work I did for a search engine optimization client. One of the most difficult keyword phrases I worked on for a search engine optimization client was “gift baskets&#. Do you offer ROI analysis?

Search Engine Rankings for September 2011

Bill Hartzer

Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Search Engines

comScore December 2012 Search Engine Rankings

Bill Hartzer

Every month about this time comScore releases the search engine rankings data, and I try to remember report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing.

Search Engine Optimization Firms Like RankPay Still Hurting SEO Industry

Bill Hartzer

I am still amazed that search engine optimization firms like RankPay are still relying on what I would call shady marketing techniques like sending UCE Spam (UCE stands for Unsolicited Commercial Email), trying to get more search engine optimization business.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. This real-time social search engine is an endless oasis of content ideas.”

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Search Engine Marketing Manager Job Opening in Mesquite, Texas

Bill Hartzer

A recruiter friend of mine is currently looking for a Search Engine Marketing Manager. I’ve listed the details of the position, contact Pam directly if you think you qualify for the position: We are currently searching for a full-time, permanent Search Engine Marketing Manager in Mesquite. – Develop, implement and maintain comprehensive organized search engine optimization recommendations. Search Engine Marketing Jobs

Search Engine Optimization Job Opening: Ecommerce SEO

Bill Hartzer

We are seeking an SEO guru who will translate overall business goals into successful search engine optimization strategies and tactical plans. Reporting & Analysis. Search Engine Marketing JobsAn ecommerce company in the New York area (New York City) is seeking what they are calling an “SEO ninja&#. Here is the job description if you are interested.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Audience Analysis Worksheet (worksheet to help you prioritize your niche). Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it!

Search Engine Optimization Director Position

Bill Hartzer

Ryan Wall, an Executive Search Recruiter at The BOSS Group in the Dallas, Texas area forwarded this open position for a Search Engine Optimization Director that they have: Search Engine Optimization Director. We are seeking an energetic, professional, and dedicated leader to become our Search Engine Optimization Director. – Establish SEO (Search Engine Optimization) services and service guidelines that fit tightly into our plans and roadmap.

February 2012 Search Engine Rankings

Bill Hartzer

Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing.

Analysis of The Top 10 Twitter Users and What We Can Learn From Them

Techipedia: Tamar Weinberg

who has previously written a great analysis on the top 5 blogs and now is taking his evaluation to Twitter. Great tips and analysis for using Twitter, I can relate to the time thing as well, you just can’t rush into Twitter and expect results overnight.

Search Engine Optimization Manager Job Opening – Dallas Texas

Bill Hartzer

From time to time I post various job openings and employment opportunities in the Search Engine Marketing and Search Engine Optimization industries. Today, I have a job opening for a Search Engine Optimization Manager here in the Dallas Texas area. This position would be ideal for someone with several years of Search Engine Optimization experience who would like an opportunity to work on major client accounts. Search Engine Marketing Jobs

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Search Engine Market Share for December 2011

Bill Hartzer

Every month about this time comScore releases their search engine rankings, the search engine market share, for the previous month. So, since it’s January 2012, we are now seeing the search engine market share for December 2011.

Search Engine Optimization Job Openings – Dallas Texas

Bill Hartzer

From time to time, I post search engine optimization-related job openings in the Dallas Fort Worth Texas area, and other current SEO-related job openings. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo! The position is available to an individual that displays a high level of internet expertise and keeps up to date with advances in search engine marketing.

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Top 10 Content Marketing Tools for Serious Marketers

Kikolani

data analysis. Search Engine Expertise. Search Engine Optimizing (SEO) is an essential component of content marketing. Magazine ’s Fastest Growing Companies, Boostability techies are experts in search engine optimization and social media optimization.

Search Engine Optimization: 5 Keyword Research Tips

Bill Hartzer

One of the most important, if not the most important, part of search engine optimization is keyword research. Here are five keyword research tips that will help your overall search engine optimization efforts. First of all, you want to clearly define your search engine marketing efforts. 5.Competitive Analysis. Search Engine OptimizationProperly researching the keywords and keyword phrases is important for several reasons.

Analysis of Five Top Blogs and What You Can Learn from Them

Techipedia: Tamar Weinberg

Thanks for the excellent analysis of what it takes to be a top blogger. analysis 1 Cool 2 Jerk 3 Cool 4 Jerk 5 Cool Basically Reply Tamar Weinberg July 1, 2010 at 7:13 pm And what are the takeaways?

3 Ways to Transform Your Blog Into a SEO Machine

Convince & Convert

Search Engine Optimization (SEO). Search Marketing Advice blogging keyword analysis keyword optimization search engine optimization SEO wordpress yoast Image via BigStockPhoto.com.

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The Difference Between Listening, Analyzing, and Attributing on Social

Simply Measured

The distinction might seem blurry and vague at first, but these are actually three distinct “data levers,” if you will, that your brand should be pulling to make its social engine whir — and they all provide different assets. Education & Analysis Social Media

Search Engine Marketing Tool Review: SEM Rush

Bill Hartzer

From this you can tell for which keywords a site dominates the Google search engine results, and to what extent. However, if you need an analysis tool to find those “hidden gem” keywords that few know about, you may want to use something else. Search Engine Marketing

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Search Engine Technology Patent Portfolio Up for Auction

Bill Hartzer

ICAP Patent Brokerage is auctioning off a patent portfolio that enhances search engine functionality from Jason A. This search engine technology patent portfolio discloses search engine technology that can “significantly enhance functionality and user interaction compared to current conventional systems.” – Using this search engine system, a user can provide comments or tags to search results, determine relationships, and link them accordingly.

Why Brand Voice Matters and How to Form It

Simply Measured

At Hard Rock, we have more than 200 global locations that act as content engines and speak on behalf of the brand on their local social media channels. Education & Analysis Social Media

Content Marketing, Social Advertising, and SEO: Which Is Most Important?

Simply Measured

Google got wise and implemented a series of algorithm changes to not only combat these “black hat” tactics, but also to improve the search engine’s performance by thinking about how and why people search. That’s because social sites themselves are search engines.

10 Actionable Video Basics for Social Media Marketing

Simply Measured

Vid IQ is designed to turbo-charge your YouTube efforts by providing you with search engine optimization information, as well as research on demographics, traffic analysis for YouTube, and data about competitors. Education & Analysis Social Media

7 Brands Winning Social Media During the Olympics

Simply Measured

Social media is becoming increasingly visual, with each channel prioritizing videos and images both algorithmically and, as I am sure you’ve noticed in your analysis of your own social channels, performance results. Brand Profiles & Case Studies Education & Analysis Social Medi

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A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself

Simply Measured

Now he’s the Director of Front-end Engineering and Optimization at Hillary for America. Education & Analysis Social MediaIn the early morning hours of September 24th, 2015, Kyle Rush sent a simple Tweet. Odds are you haven’t heard of Kyle Rush. He’s not exactly a public figure.

10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared

Simply Measured

Owned Social Content Is Our Engine. Education & Analysis Social MediaDo you know which blog posts or webpages are driving the most visits to your website right now? Probably. It’s not amateur hour.

How to Boost Your Search Rank with Better Social Signals

Simply Measured

These signals are a way for search engines to determine whether or not your brand is getting noticed, and being talked about. Search engines then take these social signals into account when ranking a website for search. Education & Analysis Social Media

The ROI of Knowing Your Social ROI

Simply Measured

Ultimately, she says, Information > analysis > insights and recommendations > optimization > (and back again) #SMM #PRmeasurement https://t.co/V0vTSuFK6g. Education & Analysis Social Media

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How to use big data to find sponsors for your podcast and blog

Convince & Convert

In the past year, we’ve launched multiple new podcasts , revamped our email operations, beefed up this blog even more, built the world’s first search engine for podcasts , and we’ve got a lot more planned.

“I Don’t Know What an API Is, and at This Point I’m Too Afraid to Ask”

Simply Measured

To be honest, I had to get that definition out of the way because API can mean so many things to engineers that I needed somewhere to point when someone inevitably replies “But an API can also mean blah, blah, blah…”. Education & Analysis Social Media

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How to Align Social Media and SEO Strategy

Simply Measured

Here are the results on Twitter when you use the keyword “search engine optimization”. Education & Analysis Social MediaAre your social media efforts aligned with your SEO strategy? A successful social media campaign should have a positive impact on your search ranking, as well.

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