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Social media analytics & reporting guide

Sprout Social

A social media audit will give you an overview of what’s working with your social media strategy and areas where you can improve. Social media ROI might not be as cut and dry as a paid search campaign or other “traditional” marketing channels, but it is certainly possible to get a handle on how social impacts your business.

Analytics 121
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10 Premium SEO Tools That You Can Try for Free (or Cheap)

Kikolani

On-Page Analysis – Receive graded on-page keyword targeting. Keyword Difficulty & SERP Analysis – Uncover opportunities, determine how challenging it is to rank for a keyword, and get a powerful analysis of your competitive landscape. SEO Competitor Analysis. SEO Research. SEO Campaign Management.

SEO 167
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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

You can uncover new opportunities by conducting in-depth competitor analysis with a share of voice lens. In the “Competitors” overview tab, the visibility metric will show you your organic search share of voice. Run attractive and enticing paid ads through channels like social and paid search to boost brand awareness.

SEO 144
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Seven Traffic Techniques for Bloggers—and Metrics to Measure Them

ProBlogger

Taking your subscription levels and bounce rates into account as part of that ongoing analysis can help you get a hold on the other side of the equation: how well you’re managing the traffic that your content marketing generates, and where you can improve. Are you working hard on SEO, and keeping an eye on your organic (or paid!)

Metrics 40
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45 Marketing Tools to Consider for 2017

Razor Social

Other useful features include Form Analysis for improving form completion rates, Feedback Polls to help you better understand the needs and wants of your website visitors, and Surveys to help you collect feedback from your visitors via web links or emails. Ahrefs is a tool that lets you perform competitive backlinks analysis.

Tools 40
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Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Sphinn: In Depth Traffic Analysis and Advice (Blogging Fingers): Matt Jones takes a look at Sphinn in its early beta stages and gives a lot of interesting feedback. 6 Web Tools that You Can’t Live Without (Square Oak): Brendan talks about some lesser known tools that are quite helpful for search research and for getting things done.

Marketing 144
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27 marketing resources to elevate your social team in 2022

Sprout Social

Social Media Today is an Industry Dive publication providing original analysis on what’s happening in the social media world. To help you broaden your expertise, we narrowed our list down to the resources that provide the most in-depth overviews in a single stop. Is your download folder filled to the brim with time stamped screenshots?