How Competitive Analysis Can Transform Your Social Marketing Plan

Simply Measured

It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing time and resources in this form of analysis offers you unprecedented clarity–and also makes other parts of your job a lot easier.

How Many Dollars Did That Content Drive? A Multi Level Analysis.

Simply Measured

Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. Remember, there are three levels of depth you can use for your social attribution analysis, depending on what your major questions are. Education & Analysis Social Media

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The Difference Between Content Marketing and Social Marketing

Simply Measured

What’s the difference between content marketing and social marketing ? Is it that content marketing focuses on content production and creative thought, while social marketing focuses on making social media as successful a delivery mechanism as possible?

The Difference Between Content Marketing and Social Marketing

Simply Measured

What’s the difference between content marketing and social marketing ? Is it that content marketing focuses on content production and creative thought, while social marketing focuses on making social media as successful a delivery mechanism as possible?

Instagram Stories VS. Snapchat Stories: What It Means for Marketers

Simply Measured

Key features (and what they mean for marketers): Text and Drawing Tools Available. What it means for marketers: . What it means for marketers: . What it means for marketers: . What it means for marketers: . Education & Analysis News & Events Social Media

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10 Actionable Video Basics for Social Media Marketing

Simply Measured

73% of marketers say they will increase their use of video in 2016. In today’s social climate, savvy, ambitious social marketers must serve up strong video content. The Social Marketer’s Guide to Social Media ROI Download.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Direct Marketing ). Marketing Think ).

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Why Social Marketers Need to Understand the Funnel (And How)

Simply Measured

Marketing leaders recognize that social analytics tools are a critical component of their marketing stack. There is increasing parity in the social analytics market. There are two primary functions on any marketing team: brand and demand. How Social Marketers Can Adapt.

Content Marketing, Social Advertising, and SEO: Which Is Most Important?

Simply Measured

A lot of marketers say content is king. Others say that social is the most powerful marketing tool available. Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. Content Marketing vs. SEO – Battle Round 1. Content marketing answers a need.

Digital Marketing Predictions from the Experts: 2017 Edition

Simply Measured

We asked the smartest people we know, from business leaders to product specialists, social influencers to social media managers, how they think social marketing will evolve in 2017. Scroll down to download the whole shebang. Download the full guide below.

How Brands Can Overcome the Biggest Influencer Marketing Challenges

Simply Measured

You’re familiar with influencer marketing. Now you want to launch your very own influencer marketing campaign, but you want to make sure you’re doing it right. . Measuring Your Digital Brand Impact Download. Challenge #1: Measuring Influencer Marketing ROI.

Why Dark Social Data Matters to the Content Marketer

Simply Measured

Are you a social marketer, or a content marketer, or both? This question, no, debate, no, cage fight, has become a common one among marketers who create content and push it out into the universe, whether it is on social, on blogs, on websites, or all of the above.

10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared

Simply Measured

Source: https://www.hubspot.com/marketing-statistics ). Source: https://www.hubspot.com/marketing-statistics ). 2017 Digital Marketing Predictions From the Experts Download. What about content downloads, which are a major demand gen function?

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. Local Online Marketing.

What Content Marketing Is Missing Without Social Data

Simply Measured

Does your content marketing team use social data in its strategy, planning, and optimization efforts? Probably not, and, I don’t want to be rude here, but even if your content marketing team does use social data, it’s probably not using it effectively.

The 4 Elements of Successful B2B and B2C Digital Marketing Programs

Simply Measured

Approach greatly varies between the worlds of B2B (business-to-business) and B2C (business-to-consumer) marketing. How to Drive More Web Traffic From Social Media Download. We’re all marketing to humans. Content downloads? Download our guide below!

7 Brilliant Sales and Marketing Slack Integrations to Improve Your Efficiency

Simply Measured

2017 Digital Marketing Predictions From the Experts Download. Marketers and sales personnel can also use slack for multiple purposes. Here is a list of sales and marketing Slack integrations that can transform the way you work. Education & Analysis Social Media

4 Creative Ways to Market Your Business with Snapchat

Simply Measured

Believe it or not, but Snapchat is a marketing gold mine. In this post, I’m going to break down applicable methods for marketing on Snapchat. Oftentimes, whenever businesses have a new product, they’ll do email marketing. 2017 Social Marketing Planning Guide Download.

How to Boost Your Social Media ROI with Influencer Marketing

Simply Measured

In addition to offering massive reach, social media is a cost-effective marketing channel. What if you could further leverage this marketing channel and boost your ROI while getting ahead of your competitors? The Social Marketer’s Guide to Social Media ROI Download.

Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)

Simply Measured

2016 Instagram Strategy Kit Download. What Is Agile Marketing? Agile marketing is an outgrowth of agile software development that gained popularity after the Manifesto for Agile Software Development was introduced in 2001. Social Media On-Boarding Download.

4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report

Simply Measured

Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. You should really download the whole thing for maximum value (it’s free!), More Experienced Marketers Do More Social.

Do You Speak Fluent Content Marketing?

Simply Measured

2560 1280 Buzzwords rule in marketing. From “gamification” to “emojification,” via the path of “thought leadership,” many marketers are locked in a competition to come up with the newest, most clickable word. Content Share Tracking 101 Download.

What Your 2017 Marketing Budget Needs to Include

Simply Measured

If you’re like most marketing teams, your budget request for 2017 either hasn’t been formally submitted yet, or hasn’t been formally approved yet. Want to know what else your 2017 marketing budget must include to stay relevant and effective?

What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016

Simply Measured

This year’s report gave an intricate overview of the global economy before delving into more specific topics relevant to us marketers. Here are the must-know tidbits from this year’s Report for digital marketers, and how you can incorporate these learnings in your own strategy.

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Comparing 21 social media marketing tools [Chart]

SocialFish

Content marketing. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others. Download the free 102-page buyer’s guide.

5 Ways to Supercharge Your Video Influencer Marketing

Simply Measured

If you’re a marketer or a business owner, you probably already know the importance of using videos to engage your audience. In fact, a survey by Wyzowl found that 88% of businesses consider videos to play an important role in their marketing strategy.

5 Ways NASA Accomplishes Its Digital Marketing Mission

Simply Measured

2015 Holiday Planning Guide for Social Marketers Download. Beyond Engagement Download. To optimize content for your own brand,please download the content optimization cheat sheet below. Education & Analysis Social Media

How to Improve Social Marketing Results with Scheduling

Simply Measured

There’s no denying the importance of social marketing: with social media now ranked the #1 activity for web users and 93% of marketers harnessing the power of social media for their businesses, it’s never been more apparent that the big social marketing plays a vital role in business strategy.

2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. 2017 content marketing statistics. 2017 content marketing predictions. Content Marketing Institute).

45 Marketing Tools to Consider for 2017

Razor Social

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation.

Tools 53

8 Ways to Consistently Generate Excellent Content for Social Marketing

Simply Measured

Solid content is integral to a social media marketing strategy. How to Create a Conversion-Based Social Campaign Download. Websites like Statista and Nielsen regularly release reliable studies on general marketing and social media areas. Education & Analysis Social Media

101 Marketing Tools and Technology Tips for 2017

Razor Social

Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? Marketing Automation / Email Marketing. Create marketing automation sequences.

Tools 57

CMOs: Shedding light on marketing performance

Buzz Marketing for Technology

But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint.

7 Ways to Find Your Target Audience on Twitter

Simply Measured

How to Build a Social Media Calendar Download. It also means you must be prepared to: A) Pivot away from who you want your target audience to be, and towards who they really are , depending on what you find out in your analysis, or. Download the guide below!

Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. This can be referred to as co-created content marketing. Audience Analysis Worksheet.

Social Marketers, CMO’s Are Most Worried About These Things

Simply Measured

With only a certain amount of budget and a seemingly endless list of goals, CMO’s are looking to balance the art and science of marketing. And you, the social marketer, can help (and maybe get some extra budget for your social team along the way). Download the full Guide below!

How to Market Your Brand to All Generations with Social, Content, and More

Simply Measured

If your business provides a product or service that appeals to a wide range of age groups, you need to develop a marketing strategy that reaches across generations. How to Increase Social Conversions Download. First, you need to figure out what your target market is.

Does Marketing Really Need More Data?

Simply Measured

Robot,” I read an article making the case for developing marketing campaigns without the use of data. Those disclosures aside, this belief that data is unnecessary has some dangerous side effects: It makes marketing about you and your beliefs, instead of your customer and theirs.

Instagram Stories Are Officially a Success (And What It Means for Marketers)

Simply Measured

Here’s what this means for the social marketer. Tap the Download button on Snapchat. Let us know in the comments below and download our guide to measuring digital brand impact below to understand if your brand is expanding awareness the way it needs to.

4 Questions You Haven’t Asked About Your Marketing Program

Simply Measured

As marketers, we often don’t ask uncomfortable questions of ourselves because we don’t want uncomfortable answers that will force uncomfortable actions, moving us away from what we’re used to and maybe even putting more work on our plates.