How Competitive Analysis Can Transform Your Social Marketing Plan
JANUARY 27, 2017
It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing time and resources in this form of analysis offers you unprecedented clarity–and also makes other parts of your job a lot easier. Regular competitive analysis helps you create benchmarks for your own brand.
How Many Dollars Did That Content Drive? A Multi Level Analysis.
NOVEMBER 7, 2016
Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. Remember, there are three levels of depth you can use for your social attribution analysis, depending on what your major questions are. Tell your brand’s digital and social story in a way that fulfills the needs of the rest of your organization, marketing and otherwise.
The Difference Between Content Marketing and Social Marketing
FEBRUARY 21, 2017
What’s the difference between content marketing and social marketing ? Is it that content marketing focuses on content production and creative thought, while social marketing focuses on making social media as successful a delivery mechanism as possible? Content marketers are often hyper-focused on how their content is received and shared. Simple, right?
The Difference Between Content Marketing and Social Marketing
FEBRUARY 21, 2017
What’s the difference between content marketing and social marketing ? Is it that content marketing focuses on content production and creative thought, while social marketing focuses on making social media as successful a delivery mechanism as possible? Social media marketing provides companies with a way to reach new customers and engage with existing customers.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
10 Actionable Video Basics for Social Media Marketing
AUGUST 15, 2016
73% of marketers say they will increase their use of video in 2016. In today’s social climate, savvy, ambitious social marketers must serve up strong video content. The Social Marketer’s Guide to Social Media ROI Download. Over fifty-one percent of marketing pros feel that video offers the best return on investment for their web marketing dollars.
The 4 Elements of Successful B2B and B2C Digital Marketing Programs
MARCH 6, 2017
Approach greatly varies between the worlds of B2B (business-to-business) and B2C (business-to-consumer) marketing. How to Drive More Web Traffic From Social Media Download. No matter whether you sell shoes or software, here are the five elements your digital marketing program must include. . We’re all marketing to humans. Content downloads? Easy, right? I wish.
10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared
FEBRUARY 1, 2017
Source: https://www.hubspot.com/marketing-statistics ). Source: https://www.hubspot.com/marketing-statistics ). 2017 Digital Marketing Predictions From the Experts Download. Now that you have access to this information, what can you learn about your content marketing efforts, and how can you use this information to plan better in the future ? Probably.
Digital Marketing Predictions from the Experts: 2017 Edition
NOVEMBER 30, 2016
We asked the smartest people we know, from business leaders to product specialists, social influencers to social media managers, how they think social marketing will evolve in 2017. Scroll down to download the whole shebang. What is your digital/social marketing prediction for 2017—in three sentences? What is your digital/social marketing prediction for 2017—in three sentences?
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
A lot of marketers say content is king. Others say that social is the most powerful marketing tool available. Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. Content Marketing vs. SEO – Battle Round 1. In the old days (2009 or so), SEO totally trumped content marketing. Content marketing answers a need. Content is king.
Podcast 408 - Business Case for Social Media Analysis
NOVEMBER 5, 2012
Welcome to the latest and free The Engaging Brand podcast covering social media , business ideas and brand marketing tips but before we start. Is social monitoring part of your risk strategy or your marketing strategy? Do you see social monitoring evolving to mood analysis - biometric social media monitoring - to assess your mood when you are typing. Is real time analysis better than other analysis? How real time analysis is different across the social media platforms. Does real time analysis vary acress the social media platforms?
Why Dark Social Data Matters to the Content Marketer
OCTOBER 5, 2016
Are you a social marketer, or a content marketer, or both? This question, no, debate, no, cage fight, has become a common one among marketers who create content and push it out into the universe, whether it is on social, on blogs, on websites, or all of the above. How to Increase Social Conversions Download. Education & Analysis Social MediaAnd vice versa!–a
How Brands Can Overcome the Biggest Influencer Marketing Challenges
JANUARY 12, 2017
You’re familiar with influencer marketing. Now you want to launch your very own influencer marketing campaign, but you want to make sure you’re doing it right. . Measuring Your Digital Brand Impact Download. In this post, you will get an in-depth look at some of the biggest influencer marketing challenges, and how you can overcome them. Solution. Use Unique Promo Codes.
What Your 2017 Marketing Budget Needs to Include
JANUARY 3, 2017
If you’re like most marketing teams, your budget request for 2017 either hasn’t been formally submitted yet, or hasn’t been formally approved yet. Want to know what else your 2017 marketing budget must include to stay relevant and effective? Download the full guide below. . Education & Analysis Social Media Social Media TrendsLive Video.
What Content Marketing Is Missing Without Social Data
JANUARY 4, 2017
Does your content marketing team use social data in its strategy, planning, and optimization efforts? Probably not, and, I don’t want to be rude here, but even if your content marketing team does use social data, it’s probably not using it effectively. Budget Planning 2017 for Digital Marketers Download. Education & Analysis Social Media
7 Brilliant Sales and Marketing Slack Integrations to Improve Your Efficiency
DECEMBER 19, 2016
2017 Digital Marketing Predictions From the Experts Download. Marketers and sales personnel can also use slack for multiple purposes. Here is a list of sales and marketing Slack integrations that can transform the way you work. GrowthBot helps you do that, in sales and marketing. As marketers, you probably spend quite sometime with tools, numbers and reports.
4 Creative Ways to Market Your Business with Snapchat
DECEMBER 21, 2016
Believe it or not, but Snapchat is a marketing gold mine. In this post, I’m going to break down applicable methods for marketing on Snapchat. Oftentimes, whenever businesses have a new product, they’ll do email marketing. 2017 Social Marketing Planning Guide Download. Cross promotion also involves spreading your marketing through your other social media channels.
How to Boost Your Social Media ROI with Influencer Marketing
OCTOBER 3, 2016
In addition to offering massive reach, social media is a cost-effective marketing channel. What if you could further leverage this marketing channel and boost your ROI while getting ahead of your competitors? The Social Marketer’s Guide to Social Media ROI Download. On average, marketers who implemented an Influencer Marketing program in 2014 received $6.85
4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report
JUNE 2, 2016
Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. This year, the 8th annual version of the report surveyed 5,000 marketers to find out what they care about and how they’re solving problems right now. You should really download the whole thing for maximum value (it’s free!),
Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)
MAY 31, 2016
2016 Instagram Strategy Kit Download. What Is Agile Marketing? Agile marketing is an outgrowth of agile software development that gained popularity after the Manifesto for Agile Software Development was introduced in 2001. Agile marketing also embraces failure as long as a practical lesson can be pulled from it, which translates into a “ fail-fast ” mentality.
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
This year’s report gave an intricate overview of the global economy before delving into more specific topics relevant to us marketers. Here are the must-know tidbits from this year’s Report for digital marketers, and how you can incorporate these learnings in your own strategy. 2016 Instagram Strategy Kit Download. And this is the social marketer’s advantage.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. Through downloads?
5 Ways NASA Accomplishes Its Digital Marketing Mission
NOVEMBER 17, 2016
2015 Holiday Planning Guide for Social Marketers Download. Beyond Engagement Download. To optimize content for your own brand,please download the content optimization cheat sheet below. Education & Analysis Social MediaAll of us at one point or the other have looked at the sky and wondered what lies beyond. Million. NASA’s Mission. Science + Storytelling.
How to Market Your Brand to All Generations with Social, Content, and More
FEBRUARY 27, 2017
If your business provides a product or service that appeals to a wide range of age groups, you need to develop a marketing strategy that reaches across generations. There’s been a lot of research done on targeting your marketing to specific demographics , but how can you create a plan that reaches a broad audience while still being effective? Basics of Cross-Generational Marketing.
How to Improve Social Marketing Results with Scheduling
AUGUST 30, 2016
There’s no denying the importance of social marketing: with social media now ranked the #1 activity for web users and 93% of marketers harnessing the power of social media for their businesses, it’s never been more apparent that the big social marketing plays a vital role in business strategy. 2016 Social Marketing Planning Guide Download. Create a Plan. Easy.
What True Collaboration in Digital Marketing Looks Like (And How I Learned It)
FEBRUARY 22, 2017
I’ve been amazed and impressed at how any social marketers have begun the effort to start working collaboratively with other functions in their organization’s marketing department. It isn’t easy for those outside of social to wrap their minds around social marketing because the vernacular is not one that naturally translates to other digital marketing functions. Yikes.
How to Fill the Gaps in Your 2017 Social Marketing Plan
FEBRUARY 13, 2017
You did this so that your social marketing plan for 2017 would be more effective, push the envelope, be easier to execute. How to Create a Monthly Social Media Report Download. You’re a marketer, and this isn’t what you signed up for. If you haven’t woven listening into your 2017 social marketing plan, now is the time to start. Now you’re executing.
101 Marketing Tools and Technology Tips for 2017
JANUARY 26, 2017
Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? Luckily, there are so many great tools on the market now to help you build your audience, analyze results to see what’s working (or not working), and save time on the tasks you really don’t have time for.
8 Ways to Consistently Generate Excellent Content for Social Marketing
AUGUST 4, 2016
Solid content is integral to a social media marketing strategy. How to Create a Conversion-Based Social Campaign Download. Websites like Statista and Nielsen regularly release reliable studies on general marketing and social media areas. Education & Analysis Social MediaYour campaigns aren’t going to work if the kernel (the content) is not appealing.
Social Marketers, CMO’s Are Most Worried About These Things
AUGUST 24, 2016
With only a certain amount of budget and a seemingly endless list of goals, CMO’s are looking to balance the art and science of marketing. And you, the social marketer, can help (and maybe get some extra budget for your social team along the way). How Your Social Data Can Benefit Every Department Download. The Role of Social Analytics in Optimizing a Social Plan Download.
Comparing 21 social media marketing tools [Chart]
FEBRUARY 5, 2015
Content marketing. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others. Download the free 102-page buyer’s guide. The Buyers guide is based on the analysis of 400+ in-depth reviews and thousands of insights from real software users. Publishing.
45 Marketing Tools to Consider for 2017
DECEMBER 21, 2016
What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. In just two years, marketing automation has grown from being a $500 million industry to a $1.2 billion one.
7 Ways to Find Your Target Audience on Twitter
MARCH 7, 2017
How to Build a Social Media Calendar Download. It also means you must be prepared to: A) Pivot away from who you want your target audience to be, and towards who they really are , depending on what you find out in your analysis, or. Take stock of how closely these personas map to your larger marketing department personas. Download the guide below! So do most brands.
Instagram Stories Are Officially a Success (And What It Means for Marketers)
OCTOBER 19, 2016
Here’s what this means for the social marketer. Tap the Download button on Snapchat. Let us know in the comments below and download our guide to measuring digital brand impact below to understand if your brand is expanding awareness the way it needs to. Education & Analysis News & Events Social MediaI already have an app for that!”)
Does Marketing Really Need More Data?
SEPTEMBER 2, 2016
Robot,” I read an article making the case for developing marketing campaigns without the use of data. Those disclosures aside, this belief that data is unnecessary has some dangerous side effects: It makes marketing about you and your beliefs, instead of your customer and theirs. That’s fine for art, but not for marketing. Why Isn’t Your Analysis?
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. 10 Scientific Findings That Can Help You Improve Your Marketing by Twelveskip. by Marketing Insider Group.
Instagram Lessons from the Forbes Top 10 Most Valuable Brands
MARCH 8, 2017
With a community of 600 million users,100 million of whom were added in the last half of 2016, Instagram has become indispensable tool for social marketers looking to drive engagement and keep their brands top-of-mind. 2017 Digital Marketing Predictions From the Experts Download. Brand Profiles & Case Studies Education & Analysis Social MediaIt’s Disney again!
9 New Year’s Resolutions All Marketers Should Consider
DECEMBER 13, 2016
2017 Digital Marketing Predictions From the Experts Download. Consider ending the year on a personal best with these nine New Year’s resolutions for marketers. Do you know how to market your clients’ products or services online effectively? Your clients will be impressed with your ability to market across varying channels. Burnt out on marketing reading?
CMOs: Shedding light on marketing performance
Buzz Marketing for Technology
APRIL 18, 2012
But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint. Now CMOs can create the same level of visibility into their marketing spend that other operational areas have done for years.