Oktopost

MARCH 10, 2022

Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for.

ROI 174

ROI B2B Social Media Brands 174

Keyhole.co

DECEMBER 21, 2022

According to the Social Media Examiner’s industry report, 55% of marketers use YouTube, making it the most used video channel for video marketing. While YouTube offers its dashboard for analytics, it does not have competitor analysis features. What is YouTube competitor analysis? and generating insightful reports.

Analysis 52

Analysis YouTube How To Comparison 52

Ignite Social Media

FEBRUARY 13, 2024

The 2024 Super Bowl ads fell flat when it came to social media integration, a stark contrast from previous years where brands led real-time conversations and engagement on platforms like Twitter and Instagram. Calls to action or instructions to connect on social media can eat up valuable airtime.

Analysis 157

Analysis Hashtag Sports eBook 157

Webbiquity SMM

JANUARY 31, 2019

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. This post outlines 10 key steps in using social listening to satisfy and retain more customers.

Sentiment 142

Sentiment How To Analysis Trends 142

Keyhole.co

DECEMBER 7, 2022

In this blog, we’ll look at how you can do a Twitter competitor analysis in 5 simple steps. But first, let’s have a look at what we mean by competitor analysis on Twitter. What is a Twitter competitor analysis? Twitter competitor analysis is when brands dissect their competitors’ performance on Twitter. Source: Uber.

Analysis 52

Analysis Twitter How To Comparison 52

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Buffer Social

JUNE 12, 2023

Navigating the crowded space of social media management tools can be quite a challenge. million words for their social media posts. Buffer’s Start Page has helped 10,000 social media creators build a custom landing page for all their links in minutes (plus, it’s free).

Social Media Management 66

Social Media Management Social Media Cost YouTube 66

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That’s where reliable social media automation tools can help you. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

agora pulse

SEPTEMBER 23, 2020

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Why Do Social Media Goals Matter? Social media goals hold you accountable.

Social Media 144

Social Media ROI Social Media Management URL 144

Social Media Strategies Summit

AUGUST 4, 2020

Social media is an essential component of the marketing strategy of your business. But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Social media deserves more investment. Set Your Goals.

B2B 130

B2B Social Media Strategy How To 130

Ignite Social Media

MARCH 4, 2024

Emphasize value propositions beyond low costs, like quality materials, ethical factories, durability over seasons, etc. Related Posts 32 Signs You Might Be a Social Media Marketing O.G. appeared first on Ignite Social Media. Don’t work with “Shill Anything Barbies.”

Trends 96

Trends Brands Fashion Influencer 96

Buffer Social

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

Social Media 90

Social Media How To Skills Hubspot 90

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Content Analysis. Sentiment Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Hootsuite

OCTOBER 27, 2020

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms.

Report 145

Report Social Media Yahoo Analysis 145

Sprout Social

MARCH 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. Advantages of social media listening. Create a brand analysis.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Keyhole.co

DECEMBER 23, 2023

However, this did not deter the brand from embracing the same humorous approach on its social media accounts. This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences. Here’s the total number of followers on Ryanair’s official social media accounts.

Social Media 52

Social Media Engagement Strategy Meme 52

Sprout Social

AUGUST 26, 2021

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. 7 market research insights you can get from social media.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. To put it simply, brands can’t afford to cut back on social.

Social Media 114

Social Media Marketing Atlassian Team 114

Sprout Social

DECEMBER 12, 2022

Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. We’re social creatures, and platform shake-ups or passing social trends can’t change that. Social media managers live and breathe social. Remember, you’re the expert.

Social Media 98

Social Media Social Media Management Authentication Sentiment 98

Sprout Social

FEBRUARY 8, 2021

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. This social media report provides comprehensive performance metrics broken down by network and tracks progress across weeks, months and years.

Report 131

Report Social Media Metrics Team 131

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today.

Social Media Management 136

Social Media Management Social Media How To Template 136

Idaconcpts

SEPTEMBER 20, 2014

Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. Before you start monitoring your social media platform, you’ve first got to know what you should be paying the most attention to. What Do You Need to Monitor?

Social Media 166

Social Media Sentiment Cost Energy 166

Sprout Social

AUGUST 4, 2022

The solution: Build a strong social media recruitment strategy. Social media is where people go to level up their career. They turn to social platforms to learn new skills, network, research companies and search for jobs. 10 ways to say ‘We’re hiring’ on social media (post examples). Let’s dive in.

Examples 102

Examples Social Media Skills Team 102

Sprout Social

APRIL 17, 2024

They also streamline the customer journey with personalized assistance, improving customer satisfaction and reducing costs. Advanced natural language processing (NLP) capabilities NLP capabilities like text analysis help the chatbot process and interpret human language and understand a comment contextually.

Hubspot 101

Hubspot Template Templates API 101

Koka Sexton

JANUARY 5, 2023

These include cost-per-lead, lead to opportunity conversion rate, and customer lifetime value. To accurately assess lead quality, you need to track key metrics, such as cost-per-lead, lead to opportunity conversion rate, and customer lifetime value. Best practices maximize marketing ROI. Qualifying Leads. Conversion Rate.

Metrics 140

Metrics B2B ROI Advertising 140

Hootsuite

AUGUST 11, 2020

A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal to build business. And then use our free social media proposal template to create your own in minutes.

Proposal 143

Proposal Template Templates RFP 143

Likeable

MAY 18, 2022

With so many platforms and so many metrics, it’s difficult (if not impossible) to manage a brand’s online presence without the help of a social media management system. Cost: Sprinklr’s one of the pricier tools out there, but users love its versatility, quality, and associated customization options.

Social Media Management 52

Social Media Management Tools Social Media Brands 52

Keyhole.co

JUNE 19, 2023

Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26 billion people are engaged in various social platforms. Social media content can go a long way in making customers happier. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Sherrilynne Starkie

JUNE 29, 2014

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. Pulse automatically sends an alert to identify potential crisis or positive social conversations before they go viral. Analysis of spikes.

Sysomos 333

Sysomos Analytics Tools Radian6 333

Hootsuite

MAY 3, 2021

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Paste your link into your social media post and shorten it if you have not already done so.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. In short, social media helps with link building, which is critical for SEO.

Engineering 137

Engineering Social Media Hubspot Marketing 137

SocMed Sean

FEBRUARY 24, 2022

Since then, Mark Zuckerberg’s social media giant has only continued to grow. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. In 2012, Facebook became the first social media network to ever surpass one billion monthly users.

Facebook 130

Facebook Strategy Marketing Travel 130