Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. There might be a new automation software slashing marketing costs in half. This means you need a smart, organized strategy combined with the right competitor analysis tools. You need to know it all.

Sentiment 94

Sentiment Metrics Analysis Trends 94

Keyhole.co

DECEMBER 15, 2023

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Oktopost

MARCH 20, 2022

The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Benchmarking and competitor analysis. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more.

Conversation 118

Conversation Sentiment B2B Module 118

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

MARCH 10, 2022

For organic social media, it might be: Costs of your social media management platform/tools. Any content creation or design costs (whether in-house or outsourced). For paid social, you might also include the amount of your ad spend to the above costs, as well as anything else you’re paying for (ad visuals, ad copy, etc.).

ROI 174

ROI B2B Social Media Brands 174

Hootsuite

SEPTEMBER 21, 2023

Vanity metrics examples We’ve said it before, but we’ll say it again: It’s important to note that any metric can be a vanity metric without proper analysis. And any metric can be meaningful when presented in context with the proper analysis. Just go forth and practice analysis with all this info!

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

JANUARY 11, 2024

This includes sentiment analysis, unsatisfactory responses and your top reps. Zendesk’s AI bots, content recommendations and routing are all designed to reduce support costs and likewise reduce ticket volume. The platform also offers sentiment analysis, ticket tagging and automated prioritization.

Software 83

Software Tools Knowledge Base Hubspot 83

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Pricing: The base Standard plan costs $249/month, with each additional user costing $199/month. It can be slow in historical analysis and keyword tracking. The Business package starts at $739/month.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

MAY 16, 2023

Competitor analysis Media monitoring spies on competitors’ online activity so you stay ahead of the curve. From your share of voice in the market to monitoring a trend analysis over a custom time period, QuickTrends is simply astounding. If someone complains about your customer service, the sentiment is negative.

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. The tool is excellent for trend analysis as well. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Data mining and sentiment tagging can be improved a lot more.

Industry 52

Industry News Google Brands 52

Webbiquity SMM

JANUARY 31, 2019

Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. Which tools to use is up to you, but try to pick a service that will keep all your data together for easier analysis, as well as one that won’t try to keep additional data behind paywalls. Keep Tabs on the Competition.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Keyhole.co

NOVEMBER 10, 2023

Onboarding time, customer acquisition costs, and employee attrition rate are some KPIs companies measure for process benchmarking. From reducing costs to improving product positioning, competitive benchmarking can be a very rewarding process. Cost-effectiveness measures whether an outcome of a business operation justifies its costs.

Metrics 59

Metrics Analysis Comparison Price 59

Sprout Social

SEPTEMBER 9, 2020

It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. Social listening goes beyond monitoring and replying to incoming questions or comments about your brand. The problem? The Director of Brand. For instance….

Organization 122

Organization Sentiment Social Media Management Analysis 122

Sprout Social

MARCH 26, 2019

Social media listening can be performed at a lower cost than traditional research methods while returning a potentially wider sample of individuals. With less cost and time to set up, you’ll free up more resources to take action on your findings. Create a brand analysis. Result : brand sentiment, customer sentiment.

Social Media 102

Social Media Sentiment Marketing Analysis 102

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. Improved data analysis and decision making. ” Fear of Cost: Limiting Belief: “AI is too expensive and we can't afford to invest in it.” Personalized and targeted marketing.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. Improved data analysis and decision making. ” Fear of Cost: Limiting Belief: “AI is too expensive and we can't afford to invest in it.” Personalized and targeted marketing.

Team 147

Team Marketing ROI Training 147

The Realtime Report

FEBRUARY 12, 2017

Influencer and Competitor Analysis – Some social analytics products are equipped with features to track the campaigns of competitors, and follow closely the social footprint of key influencers in specific markets. Historical Data – Another issue seen with many social analytics products is the lack of historical data.

Analytics 107

Analytics Meeting Tools Sentiment 107

Keyhole.co

JANUARY 20, 2024

Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. Utilize Facebook Ads Instead of wondering what type of domain you need to host your marketing campaign, Facebook ads can be a cost-effective marketing strategy for your small business. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Idaconcpts

SEPTEMBER 20, 2014

Some of the most popular metrics are reach, engagement, competitive data, and sentiment. The number of mentions that have negative and positive connotations is your sentiment. The costs involved with monitoring deal with the tracking and storage of large amounts of data. Will you need sentiment analysis?

Social Media 166

Social Media Sentiment Cost Energy 166

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. With a bit of smart thinking you can do this analysis across other platforms. If you can’t do the analysis with the tools you can always run a survey to your audience. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

MAY 24, 2022

Cost per click. Cost per impression. Customer acquisition cost. The goal of earned media is to ensure sentiment around your brand is positive. You can monitor this holistically using a sentiment analysis tool or you can break it down by source. Sentiment data. Conversion rate. Hashtag growth.

Sentiment 95

Sentiment Metrics Hashtag Review 95

Keyhole.co

SEPTEMBER 12, 2023

You can run competitor analysis, measure standard and unique KPIs, and assess your position in the industry all in one platform. Here, you get instant access to brand mentions across social, news, blogs, videos, etc. Moreover, it also offers brand tracking tools to help you monitor competitor performance.

Tools 52

Tools Social Media Curata Price 52

Sprout Social

SEPTEMBER 18, 2023

Next, you’ll need to create an estimate of the costs associated with different marketing activities. Take into consideration the cost of tools, resources, employees and contractors. But if the company’s cost of goods sold is not considered, the company could still lose money despite the good ROAS.

Marketing 129

Marketing How To Sample Samples 129

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Social listening tools like Keyhole act as your magnifying glass, tracking every mention, analyzing the sentiment, and even identifying the key influencers shaping the narrative. Lead generation: Focus on click-through rates, website traffic, and form submissions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Social listening tools like Keyhole act as your magnifying glass, tracking every mention, analyzing the sentiment, and even identifying the key influencers shaping the narrative. Lead generation: Focus on click-through rates, website traffic, and form submissions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

JUNE 15, 2023

With keyword tracking, sentiment analysis, and round-the-clock insight into share of voice (yours and theirs), you can broaden your awareness beyond the far parameters of your own account – and realize a much higher ROI from your campaign. In time, social listening for competitor analysis will become foundational.

B2B 62

B2B Sentiment Analysis Influencer 62

Keyhole.co

NOVEMBER 6, 2022

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Also, you can monitor brand sentiment in real-time, and find out who your audience (demographic) is and what topics they are interested in. Best of all? Price: Free.

Tools 52

Tools Social Media Sentiment Price 52

Waxing UnLyrical

OCTOBER 19, 2016

But it’s not as challenging as one might think: after accounting for message reach, frequency, and sentiment, the process for measuring public relations should be familiar to everyone involved with funding and evaluating communications and marketing programs. round-up stories in which your competitors are mentioned but you are not).

Diagrams 100

Diagrams Analysis Research Sentiment 100

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. BrandMentions 5. Digimind 9.

Sentiment 59

Sentiment Analysis Tools Price 59

Sprout Social

FEBRUARY 8, 2021

Key metrics to look for: Cost per Impression (CPM). Cost per Engagement (CPE). Cost per impressions, for example, is a useful metric for digital marketing teams who want to know if their paid content is reaching their intended audience. Sentiment (Positive and Negative Mentions). Web Conversions. Share of Voice.

Report 129

Report Social Media Metrics Team 129

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Social media analytics is the collection and analysis of data shared on social channels to measure the performance of your social media accounts — and improve your strategies.

Analytics 52

Analytics Social Media ROI Metrics 52

Oktopost

JANUARY 12, 2021

They are looking for three primary KPIs from these products and services – increasing sales-process efficiency, cost-saving, and overall client fulfillment. Measuring your B2B customer experience success can be broken down into three major categories: Customer Feedback, Marketing KPIs, and Customer Metrics Analysis.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

AUGUST 10, 2022

Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. View promotional activity and cost estimates. It’s faster and more cost-efficient if you have a project in mind and you’re okay with giving creators more control. Key features. View visual data and insights on any topic.

Influencer 111

Influencer Tools Marketing Software 111

Keyhole.co

NOVEMBER 9, 2023

CPA (Cost Per Action) is a great KPI. In this case, we are talking about the cost of an order, but you can measure CPA at different levels (for example, the cost of a click to the website) and optimize your ads based on that. To measure CPA, you must divide advertising costs by the number of target actions (e.g.,

Metrics 52

Metrics Influencer Campaign CPA 52

Sprout Social

MARCH 30, 2023

AI development was once a cost-prohibitive, time-intensive exercise that yielded very specific results. At Sprout, we have a foundation of proprietary machine learning that users benefit from, through features like Optimal Send Times, sentiment analysis and explicit content filtering.

Software 117

Software Training Energy Team 117

Oktopost

OCTOBER 10, 2022

That means lower ad costs, a higher conversion rate, and better long-term relationships. ? Sentiment Analysis: An analysis of the temperment around posts about your brand. Furthermore, the cost of a prize for the winner is usually more than offset by the free exposure you’ll get from social shares.

Brands 75

Brands B2B SEO Influencer 75

Sprout Social

DECEMBER 12, 2022

While the context is incredibly specific, the overall sentiment is not. A Competitive Analysis Listening Topic will provide an at-a-glance view of who you need to look out for and where they’re investing their resources. These sentiments unfortunately result in higher expectations for content from brands.

Social Media 97

Social Media Social Media Management Authentication Sentiment 97