The Superhuman Guide to Keyword Research & Competition Analysis

Viper Chill

Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today.

Data Mining: The Ultimate Guide to Niche Analysis

Viper Chill

Andrew’s invention, Rapstrap , is a simple cable tie that is mostly reusable, which makes his product 4x more efficient than a standard cable tie when it comes to cost and wastage. Final Analysis.

Trending Sources

The Most Important SEO Metrics For Backlinks Analysis


To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. The more keywords the site ranks for, and the more valuable the traffic cost is, the better reputation the site has.

Hidden Costs of Listening Silos

Net-Savvy Executive

I'm thinking there are some opportunities to rationalize costs there. How many times do you pay for the same analysis? Getting started is great, but the pilot project approach has costs. Managing costs is just part of what we'll do together. First, listen. Listen first.

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30 Low-Cost Ideas for Content Marketing on a Shoestring Budget

Writtent Blog

If you ever want to really annoy a marketer, tell them that content is low cost marketing. A 30 minute interview with a customer could be repurposed into loads of low cost marketing content. Create a quick glossary of definitions, and publish as low cost marketing.

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Online Ad Metrics & the Google Activate Initiative

Puzzle Marketer

The advertiser that only pays if they get a customer uses the CPA (cost per action / acquisition) model and is popular for affiliate marketing where publishers are willing to drive traffic to high quality brands and only expect payment when an action is completed.

The Ultimate Guide to Micro-Influencers [GIFOGRAPHIC]

Simply Measured

Micro-influencers could be the answer you’re looking for, driving more conversions at a fraction of the cost of traditional advertising. Education & Analysis Social MediaLooking for ways to increase profits without blowing your budget ? Give micro-influencers a try.

Your Next Growth Hack Won’t Come from You

Simply Measured

Not only that, but it’s also time consuming and costly. Education & Analysis Social MediaIt’ll come from more and better questions. Success stories like Uber, AirBnB , Dropbox, and Spotify have all made finding the next, great “growth hack” something of a holy grail.

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10 Bold Social Media Predictions for 2017

Simply Measured

Mobile Advertising Costs Will Increase. As more and more marketers use the platform, costs are certain to rise. Education & Analysis News & EventsAs of 18 minutes ago, we are 95% finished with 2016.

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The 3 Types of Social Media Metrics That Matter to You

Simply Measured

Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. Welcome to the refreshed Social Analysis & Monitoring solution–free upgrade for current customers! Education & Analysis Social Media

Smart Measurement For Creative People

Waxing UnLyrical

The follow through analysis is essential to judging the efficacy of any plan. Calculate the cost per customer. All marketing related costs, such as advertisement and print costs, should be recorded separately and tallied up at the end. Guest Post by Angie Picardo.

A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself

Simply Measured

As my friend Johnathan Dane, Founder of KlientBoost , explains, “[While] many A/B tests show you new conversion winners, they can also come at a cost, which could equal lower revenue or profits for you.”. Education & Analysis Social Media

Digital Marketing Predictions from the Experts: 2017 Edition

Simply Measured

Targeting will become more precise as data sets and machine learning continue to develop, which will make digital advertising more cost-effective and influence more brands to go digital-only in their advertising. Education & Analysis Social Media

6 Creative Ways to Engage Your Audience on Snapchat

Simply Measured

Given the rapidly growing demographics and low cost accessibility to younger audiences that Snapchat provides, brands are joining the Snapchat world to engage with their target audiences. Education & Analysis Social Media Social Media Trends

The 6 A/B Testing Mistakes That Stifle Conversions

Simply Measured

Using the wrong A/B testing tool is a major mistake that could cost you time, money, and, in extreme cases, the integrity of your brand. Education & AnalysisEveryone wants to talk about A/B testing.

Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)

Simply Measured

For instance, you will need continual change, the capacity for segmented analysis, the ability to experiment, and the availability of consistent feedback on experiments to achieve success. Education & Analysis Social Media

3 Ways to Revamp an Aging Social Strategy

Simply Measured

Marketers have always tried to deliver personalized experiences to customers without facing the overwhelming costs of customization. Education & Analysis Social MediaIf you’re bored, then you’re boring, and this is not a good time to be boring.

10 Insightful Marketing Charts from 2015

Convince & Convert

But when you really take into consideration the cost of paid search over the cost of an email marketing campaign, those five percentage points of difference may not be as tempting anymore. Image via

What’s Next for Social Data Intelligence

Convince & Convert

Analysis, context, distribution, and ease of understanding, in whatever language, are the new drivers. Social media analysis cuts to the chase, spotlighting trends in real time. Companies will outwit each other based on their speed of analysis and response.

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Why Dark Social Data Matters to the Content Marketer

Simply Measured

You will also be able to justify (and get bigger budgets for) higher-cost pieces of content like video content, if you can prove that they’re driving the conversions your business is looking for. . Education & Analysis Social Media

You Really Can’t Afford to Commit These Seven Social Media Sins Anymore

Simply Measured

Trying to be everything to everyone is costly, time-consuming, and ultimately offers a lower return anyway. Education & Analysis Social Media

Is Social Media the New TV for Brands?

Simply Measured

Social media provides audiences with access to streaming — or streamed — content anywhere and at anytime, and most importantly, without a cost. Education & Analysis Social Media

Do You Speak the Language of Your CEO?

Simply Measured

If you join a meeting with a CEO and their direct reports, you’ll hear everyone around the table discussing revenue, profit, margins, operating costs, leads, opportunities, and updates on targeted accounts. Education & Analysis Social Media

How to Boost Your Social Media ROI with Influencer Marketing

Simply Measured

In addition to offering massive reach, social media is a cost-effective marketing channel. Education & Analysis Social MediaBrands flock to social media channels to build relationships with their audiences.

Social Marketing’s Biggest Moments in the Last 5 Years

Simply Measured

At the time, advertisers saw plenty of return from this cost effective strategy. Education & Analysis Social MediaOver the past five years, social marketing has evolved.

What to Consider When Building Your Social Media Team

Simply Measured

Reports and Analysis. These are some of the basic forms of analysis so if the candidate knows where to find the data that is a great start. Creating a pantry that lends itself well to a plant-based diet is easy but may be costly at first, so go slow. Education & Analysis

Lessons From Testing Facebook Live, 360 Video and Images, and Snapchat Geofilters

Simply Measured

In our Class Day campaign the filter ran for 9 hours with 184 uses and the snaps were seen by 7,677 people for the cost of $212.70. Editor's Pick Education & AnalysisThere are seemingly endless updates, features, and new social channels popping up.

A Complete Guide to Twitter’s Q2 2016 Earnings Call

SocialTimes Twitter

As we build that awareness, we will also build awareness of underserved content that we’ll acquire, as well as news and analysis. That is an all-sports highlights, news and analysis show that is exclusive to Twitter.

How to Fill the Gaps in Your 2017 Social Marketing Plan

Simply Measured

Invest in automation, so you can present the right data story to your stakeholders and gain access to consistent, easy analysis for your own sanity. Every minute you spend corralling data to build reports is mounting opportunity cost.

“I’m Focused on Brand Awareness: Why Should I Care About Social Attribution?”

Simply Measured

We can say across digital channels, if people are seeing your content, doing something with it, and it doesn’t cost you an arm-and-a-leg, than at least some group of people are becoming aware of your brand and considering what you offer at a reasonable rate.

How HR Technology Can Increase Your Company’s Bottom Line

The Realtime Report

HR solutions such as those available on can give your company a much needed boost in profitability by reducing costs proportionately. This alone can significantly cut the cost of payroll, not only in HR, but in many departments throughout your organization.

Social Network Analysis - KM4DevWiki

Buzz Marketing for Technology

Social Network Analysis. 1 Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." Social Network Analysis (SNA) is a method for visualizing our people and connection power, leading us to identify how we can best interact to share knowledge. Exploratory Social Network Analysis with Pajek.


What Small Businesses Need to Kickstart a Programmatic Ad Strategy

Convince & Convert

CRM matching and programmatic media buying tools enable SMB marketers to target their customers based on their preferences and behavioral patterns in a simple and cost effective manner. Business and customer data has existed for ages.

3 Paid Social Changes That Yielded Major Results

Simply Measured

While website traffic metrics such as click through rate (CTR) and cost per click (CPC) are important, the ultimate metric that we are looking to minimize is cost per prospect (CPP). Education & Analysis Social Media

How to Create Effective Competitor Campaigns Without Pointing Fingers

Convince & Convert

Our tool cost a little more, which we shared openly. Social Business competitor analysis competitor campaign customer acquisition keyword optimization transparency Image via

What Your Social Media Holiday Plan Might Be Missing

Simply Measured

T ime bound (time-based, time limited, time/cost limited, timely, time-sensitive). Making Sure Your Goals Are Analysis-Friendly. Education & Analysis Social MediaWe just wrapped up our How to Plan and Measure Your Holiday Campaign on Social webinar.

What You Missed at Social Fresh 2016

Simply Measured

If they already purchased your tool, and ads keep popping up, chances are they’ll click the red X button, which hurts quality score and makes cost-per-click go up. Retargeting: Retargeting is a great way to increase ad exposure and is the lowest cost-per-conversion.

4 eCommerce Lessons From the Top Digitally Native Brands of 2017

Simply Measured

This allows them to not only manage costs and cut out the intermediate layer, but also to foster relationships with both their suppliers and consumers. Brand Profiles & Case Studies Education & Analysis Social MediaThe retail landscape is changing.

4 eCommerce Lessons From the Top Digitally Native Brands of 2017

Simply Measured

This allows them to not only manage costs and cut out the intermediate layer, but also to foster relationships with both their suppliers and consumers. Brand Profiles & Case Studies Education & Analysis Social MediaThe retail landscape is changing.

How to Retarget a Lost Audience and Why It’s Important

Simply Measured

It’s a cost-effective way to remain top-of-mind, as well as increase return on investment (ROI). Education & Analysis Social MediaA major perk of online shopping is the ability to site-hop until the best deals are found.