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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

We love how Carrie shares best practices on topics like content ideation and how to get the best out of marketing conferences: Her advice tends to be succinct and practical, which isn’t always the case on LinkedIn! Josie has a website , a YouTube channel, and Instagram , Facebook , and Twitter accounts. Why Should You Follow Them?

Marketing 240
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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss.

Feed 167
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Audience engagement: What it is and tips to improve it

Sprout Social

Social media users’ feeds are flooded with content competing for their attention. But when your audience does so, their followers see it in their feeds, which exponentially increases your brand’s visibility. If you’re having trouble understanding what your audience thinks about your brand, sentiment analysis may be the answer.

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Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. On social media platforms, your feed is curated with news stories, images, or videos that filter through friends, people you may know, or brands you follow.

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Link Love Monthly: Best of September 2010

SocialFish

Four reasons your Executive Director should be on Twitter (John Haydon). Twitter Chats for Association Professionals (SmartBlog Insights). How Participatory Cultures Are Changing Conferences, Events And Associations (Jeff Hurt). tech analysis truth. Do you need a social-media succession plan? SmartBlog on Social Media).

Analysis 165
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Monday Roundup: #AMECSummit Rockstars

Waxing UnLyrical

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). Want to Adopt a Measurement Mindset? Focus on Improvement, Not Success.

Education 100
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Determining Social Media ROI

Justin Levy

If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Chris is a genuis at analysis and analytics. As part of his presentation Chris asked if he could use the restaurant as an example and do an analysis of our ROI. Thanks for taking time out of your day to come hang out here!

ROI 140