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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Results can be exported to Excel for further sorting and analysis. Social Media Monitoring.

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Instagram Looks More Like Snapchat and Facebook’s New Video Metrics | Social You Should Know

Ignite Social Media

All that and more in this week’s Social You Should Know. If you have been keeping tabs on what features Instagram is rolling out to compete directly with Snapchat, you can add the latest direct messaging feature updates to the list. With the amount of dollars spent on social advertising, $1.3 These metrics matter to advertisers.

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5 Reasons Social Media Measurement is Making You Lie to Yourself

Convince & Convert

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Nice analysis on it from Ian Lurie over at Conversation Marketing ). I see five. they are of course correct.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Social Media Tips, Tactics and Techniques.

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The Future of Blogging: I Had to Tell You This

Viper Chill

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). I think it’s a shame that an industry which affects so many people gets so little self-analysis and even fewer people trying to uncover where it’s heading. As mentioned, this is a long article.

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