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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Results can be exported to Excel for further sorting and analysis. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Until fairly recently, keeping track of your organization’s online presence was relatively easy.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy.

5 Reasons Social Media Measurement is Making You Lie to Yourself

Convince & Convert

Nice analysis on it from Ian Lurie over at Conversation Marketing ). Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see.

Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab

Zarrella’s analysis found. Comment activity also jumps dramatically: Users have more time and attention to devote to content on the weekend, even if the content isn’t fresh, and fewer distractions compete for attention. Lee, Jakob Nielsen, and more.

Online Content Curation: The Key To Building Visibility, Authority And Value

This content flows through an ever increasing variety of online communications channels, and leads to two key problems: Smaller firms struggle to compete against big companies, who can afford to produce lots of content. million unique visitors per Nielsen NetRatings.


Buzz Marketing for Technology

Analyzing Information. The analysis of information is fundamental to the process of converting information into knowledge (Avery,, 2001). Analysis builds on the organization of information, but goes beyond it in its emphasis on the importance of frameworks, models, and theories grounded in the standards of public communities. Nielsen, Jakob. (2000). Dynamics of Competence Based Competition.