Buffer Social

JUNE 26, 2025

At Buffer, we don’t just write about social media — we study it. Engagement benchmarks and posting behavior These reports will help you understand what’s normal on social media — and what it takes to stand out. What’s a good engagement rate on social media in 2025?

Data 112

Data Social Media Instagram Study 112

Sprout Social

JUNE 3, 2025

Niche communities are powerful because of their more exclusive nature. When brands understand the niche interests of their target audience, social media marketing becomes more authentic and impactful. What is a niche on social media? How are they using social media? How often are they online?

Social Media 93

Social Media How To Hashtag Authentication 93

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media 129

Social Media Strategy Marketing Influencer 129

Buffer Social

JANUARY 22, 2025

So, whether you're dreaming of becoming the next big TikTok star or building a meaningful community on LinkedIn, I've got you covered. Find your ‘why’ — and write it down What is motivating you to start building your presence on social media? Far more important than format is consistency.

Social Media 118

Social Media LinkedIn Instagram Platform 118

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. Conduct a social media audit 2.

Social Media 119

Social Media Strategy Marketing How To 119

Buffer Social

DECEMBER 9, 2024

In this post, we're going to go over exactly what tools and workflows you can use as a verbal processor to turn all those spoken ideas into content you can share on social media. I've seen some really creative approaches to this in our community.

Social Media 110

Social Media Content Apple System 110

Hootsuite

JANUARY 17, 2025

Key takeaways Social media advocacy is the practice of using social platforms to advance causes like charitable campaigns, connecting with political leaders, or driving social change. It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. In the U.S.,

Social Media 104

Social Media HootSuite How To Policies 104

Buffer Social

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. What are social media analytics?   The best social media analytics tools for marketers 1.

Analytics 109

Analytics Social Media Tools Price 109

Hootsuite

OCTOBER 2, 2024

Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. If you’re feeling stressed over what you’re asked to accomplish with your budget for social media, know you’re not alone. What is a social media budget?

Social Media 115

Social Media HootSuite ROI How To 115

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! What is social media marketing?

Templates 113

Templates Template Social Media Strategy 113

Keyhole.co

JANUARY 13, 2025

They turned their social media presence into a living example of what they teach. Canva’s Social Media Presence: Where Numbers Tell Stories When you’re teaching the world to create better content, your own social media had better be impressive. Their solution? Canva delivers.

Analysis 52

Analysis Social Media Brands Education 52

Convince & Convert

AUGUST 29, 2024

Tap Into More Than Just Video Hosting YouTube is a multifaceted platform with a reach and influence that rivals traditional search engines and social media giants. Take it as your long-term marketing strategy to connect with the right audience , build a community, and drive meaningful business results. Contact us today.

YouTube 145

YouTube B2B Reputation UGC 145

Hootsuite

DECEMBER 3, 2024

Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we’ll explore how social measurement can drive real results for your business. What is social media measurement? What can social media measurement tell you about your brand?

Social Media 111

Social Media How To Metrics HootSuite 111

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. Data backs this up. Which platforms does Gen Z use and why?

Social Media 96

Social Media Brands Survey Trends 96

Buffer Social

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” B2B social media marketing vs. B2C social media marketing: How should your strategy differ?

B2B 98

B2B Company Social Media How To 98

Hootsuite

OCTOBER 9, 2024

The key: Social media listening (keep reading). How do social listening and customer advocacy work together? In 2024, social media platforms are the place for consumers to voice their opinions and influence others. 6 examples of brands using social listening for brand advocacy Need to see the concept in action?

Examples 113

Examples HootSuite Sentiment UGC 113

Social Media Today

JULY 10, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. As you can see, TikTok Sans is a bespoke typeface, which will infuse that TikTok style you know and love into your everyday communications.

Press Release 170

Press Release Wikimedia Policies Newsletter 170

Buffer Social

JULY 16, 2025

If you’ve spent any time on social media lately, it’s easy to believe that video is the be-all and end-all. It turns out — as is often the case with social media — it depends. We dug into Buffer’s recent data, analyzing millions of social posts from multiple platforms to find out.

Data 128

Data Platform Content LinkedIn 128

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. Social media mentions Social mentions are likely the ones you’re most familiar with.

Brands 116

Brands Sentiment Forums Brand Monitoring 116

Buffer Social

MARCH 10, 2025

Everyone talks about how different social media platforms are, and it’s not hard to see why. This analysis covers 1.7 This analysis covers 1.7 That’s a lot of data — but as with any social media study, context matters. Build a community. X is treated as the town square.

Patterns 104

Patterns Analysis Comparison Data 104

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns.

Influencer 126

Influencer Campaign CPM Sentiment 126

Social Media Today

JUNE 16, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. As explained by Reddit : “ Reddit Community Intelligence™ is the collective knowledge from the billions of human conversations across Reddit.

Reddit 155

Reddit Research Conversation Press Release 155

Social Media Today

JULY 13, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. Yet, even so, speculation about the potential impacts, and what exactly “mass-produced” and “repetitive” means in this context, is running rife among creator communities.

YouTube 173

YouTube Press Release Content Policies 173

Sprout Social

AUGUST 30, 2024

These include channels such as social media, email, forums and live chat. Especially with the boom of AI and more customer interactions happening across social media platforms. That’s why it’s a smart move to establish forums or communities to address service questions publicly. What is digital customer service?

Knowledge Base 127

Knowledge Base Forums Loyalty Issues 127

Sprout Social

JUNE 3, 2025

By the end of this guide, youll know which Facebook KPIs actually move the needle, how to align them to your business goals and how to improve your social media performance. Why Facebook KPIs are valuable for Facebook marketing Facebook is still the largest social media network , with a staggering 3.07 billion users.

ROI 80

ROI Social Media CPA CPC 80

Sprout Social

MAY 8, 2025

Reddit has long been a pioneer in community-driven conversationswell before social listening became a marketing staple. Since 2005, its evolved into a cultural nerve center with over 100,000 active communities and 22 billion posts and comments, influencing everything from buying behavior to political discourse.

Reddit 123

Reddit Trends Sentiment Analysis 123

Sprout Social

MARCH 17, 2025

With consumers spending so much time on social media, it has become a key part of our culture, both online and IRL. But social media is always changing. When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind.

Trends 74

Trends Social Media Authentication Skills 74

Social Media Today

JUNE 16, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. By Andrew Hutchinson and Emma Wiltshire • Nov.

Press Release 162

Press Release Avatar Tools Newsletter 162

Keyhole.co

NOVEMBER 25, 2024

And if you open their respective social media profiles, the competition just stiffens to a whole new level. Both have loyal followers and their communities stand their ground firmly. They didn’t just stop at SEO; they brought in tools for content marketing, social media, PPC, competitive analysis—you name it!

Social Media 59

Social Media Meme SEO Education 59

Buffer Social

MARCH 23, 2025

This is precisely what social media feels like without engagement — like you’re shouting into a void. After all, engagement makes social media “social” in the first place. Which is why a social media engagement strategy can be incredibly helpful for achieving your social media goals.

Social Media 78

Social Media Engagement UGC Metrics 78

Hootsuite

JULY 10, 2024

What is a social listening strategy? A social listening strategy is a goal-based plan for using social listening to gather information that can help your business succeed. Like any good strategy, a social media listening strategy starts with clear goals. How to set up a smart social listening strategy in 6 steps 1.

Examples 130

Examples Strategy HootSuite Sentiment 130

Buffer Social

DECEMBER 18, 2024

That’s why, when asking experts for their 2024 social media predictions at the start of this year, we intentionally focused on “themes” rather than hard “predictions.” Let’s look at the themes that shaped social media in 2024.

Trends 58

Trends Social Media Authentication YouTube 58

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? Do you wonder when is the best time to post on social media in the UK? We teamed up with Sprout’s Data Science team to analyse engagement data from thousands of UK businesses using Sprout Social. We have the answer.

Social Media 87

Social Media LinkedIn YouTube Instagram 87

Hootsuite

DECEMBER 4, 2024

When it comes to social media marketing, the most successful campaigns (think: a viral YouTube series about financial literacy that garnered over 1.5 According to Leen Li , Chair of Wealthsimple Foundation , rigorous surveys, data analysis, and feedback gathering are totally worth the effort.

Class 108

Class Survey YouTube Analytics 108

Social Media Today

JUNE 25, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. But even so, the mass-bans have spooked a lot of Facebook group admins, who’ve spent years building their online communities. You can unsubscribe at anytime.

Groups 178

Groups Groups Issues Press Release 178

Ignite Social Media

JANUARY 29, 2025

Social analytics platforms vary in the quality of the information they provide to marketers, so when a tool gives us clear and actionable insight, its worth reporting on. Enter TikToks Video Analysis Tool. The Comment Analysis Tool goes further to analyze the comments and feedback left by viewers on your videos.

Analysis 60

Analysis Comments Video Sentiment 60

Sprout Social

MARCH 26, 2025

Are you struggling to make an impact with your Australian social media strategy and wondering when the best time to post is? Still, the best way to identify your brands best times to post across each network is to start a free trial of Sprout Social and give our ViralPost feature a whirl with your own social profiles.

Social Media 72

Social Media Instagram Data Engagement 72