Remove Analysis Remove Communities Remove Company Remove Social Graph
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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Does Facebook do Sentiment Analysis? Well actually, we can.

Research 107
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Is it That Easy?

Proactive Report

Last week I wrote that for a company to successfully integrate social media with their PR activities they have to listen, learn and respond. Content analysis is a traditional PR skill, but data mining is not. Building social graphs has not been part of our PR practice. what communities do they belong to?

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How to Take an Audience-Centric Approach to Content Marketing

Convince & Convert

Curiosity got the better of me, so I decided to run an Affinio analysis of the @FitBit Twitter following to understand who the other Fitbitters are. Here is how Fitbit’s audience breaks out: The visualization above shows the communities within the Fitbit audience. Healthcare. All of this points to healthcare.

Content 60
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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Good sentiment analysis with an accuracy of up to 80%.

Tools 52
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

But now new applications enabled by social such as Location Based Services (LBS) have arrived and give context to mobile marketing – I think you will see more of these applications enabled by your Social Graph become more important in the next year. There is a huge opportunity here that some company needs to fill fast.

Marketing 217
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

But now new applications enabled by social such as Location Based Services (LBS) have arrived and give context to mobile marketing – I think you will see more of these applications enabled by your Social Graph become more important in the next year. There is a huge opportunity here that some company needs to fill fast.

Marketing 157
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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# Ive founded 5 companies, and spent 15 years running digital marketing agencies.