Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. This empowers you to proactively tailor your offerings and marketing communication.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

OCTOBER 4, 2016

We’ve wrapped up our reports overhaul with an update to our Group Report. The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. Pair With Network Reports for Deeper Analysis. More Networks, More Data.

Aggregator 84

Aggregator Social Networking Groups Groups 84

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Hootsuite

SEPTEMBER 14, 2023

Collecting data Once you’ve identified relevant social media conversations, the next step is to collect data to help inform your analysis. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. This is where data analysis comes in. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. A competitor analysis is often done too. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

JUNE 7, 2023

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. According to The 2023 State of Social Media Report , 91% of business leaders say social listening impacts their critical customer insights. Semantic classification further ensures there are no duplicates.

Brands 113

Brands Sentiment How To Analysis 113

Hootsuite

NOVEMBER 28, 2022

But Reddit isn’t the best place for every company. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Users create posts in topic-based communities — called subreddits — and interact in comment threads. What is Reddit?

Reddit 100

Reddit Brands Meme Forums 100

Convince & Convert

FEBRUARY 21, 2024

More than 92% of Fortune 500 companies are using ChatGPT. How AI is affecting workers and companies is nuanced and requires high-level thinking. Companies that best adapt to AI impacts will consider and respond to all of these considerations. Do you have company guidelines for AI use? Adapt for your use as needed.

Training 152

Training Policies Team Guidelines 152

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. Engaging with comments lets you connect with your audience and build a community. billion monthly active users , the platform presents a vast audience for content creators and marketers.

Metrics 52

Metrics Analytics YouTube Video 52

Digimind

APRIL 19, 2018

If you’re in charge of digital marketing or social media management within your organization, you’re likely expected to develop reports on your brand’s social media activities and campaign ROI.

Report 42

Report Social Media ROI Analysis 42

Oktopost

JANUARY 31, 2024

For some, engagement metrics such as likes, shares, and comments might be paramount, reflecting a focus on building brand awareness and community engagement. When employees share content that leads to conversions, it signifies a direct impact on the company’s bottom line.

ROI 62

ROI Engagement Metrics How To 62

Digimind

APRIL 19, 2018

If you’re in charge of digital marketing or social media management within your organization, you’re likely expected to develop reports on your brand’s social media activities and campaign ROI.

Report 40

Report Social Media ROI Analysis 40

The Marketing Blog

MARCH 8, 2010

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. anyways, great job Daksh.

Study 180

Study Company Web 2.0 Twitter 180

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Audience research Every audience is different.

Social Media 124

Social Media Sentiment Data Team 124

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. For some companies traffic is enough. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Benchmarking and competitor analysis. Additionally, you can quickly export your social listening reports in PDF or CSV formats to share with the wider team. Listening for customer success.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Why AI ethics matter Companies are already investing in AI, but the difficulty is ensuring responsible use. How do we fill them?

Marketing 89

Marketing Privacy Policies Issues 89

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. To track those metrics, Cheyanne uses Sprout’s Competitive Analysis Report (see image above) to compare Figo’s results side-by-side with competitors.

Social Media 110

Social Media Insurance ROI Meme 110

Sprout Social

AUGUST 22, 2023

Conversational analytics is actionable intelligence in the form of trends and reports derived from analyzing customer conversations using AI and machine learning. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis. What is conversational analytics?

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

MAY 23, 2023

It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says. Social media work is about more than just creating on-trend posts.

Team 134

Team Social Media Management Skills Trends 134

Sprout Social

FEBRUARY 1, 2024

Sentiment analysis and trend forecasting from social listening unlocks the potential to not only meet these needs but to anticipate them by helping you: Understand consumer preferences : Granular insights into customer behavior patterns and psychographics reveal customer preferences.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Direct Marketing Observations

FEBRUARY 15, 2010

You want to listen for mentions of your company, brand and top executives. So you start running reports and determine they are inadequate at best. The challenge, after aggregating all of the buzz or mentions of everything you are tracking, is to make sense of it all and to make it actionable back inside your company.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

The Realtime Report

AUGUST 3, 2020

You’ll be in good company, as around 1.66 Property managers work for a company or person with considerable investments in real estate when they cannot manage everything themselves. Community Association Manager. Another of the best paying jobs in real estate industry is that of a community association manager.

Real Estate 143

Real Estate Banking Retail Industry 143

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Proactive Report

NOVEMBER 21, 2022

You start by listening and gathering information about your brand/s, your company, and your competitors. use that old PR skill called content analysis. Content Analysis. Even with all the tools available now, and the vast amount of data you can gather, the analysis cannot be done automatically. Once you have the data.

Social Media 64

Social Media Analysis Research Conversation 64

Hootsuite

AUGUST 19, 2021

They are usually a team of one, are registered with their local Chamber of Commerce, and work with multiple companies and clients. Community management (engaging with followers, answering DMs and comments). Analytics and reporting. Community management. Analysis and reporting. Copywriting.

Social Media Management 136

Social Media Management Social Media How To Template 136

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Twitter Triumphs over The New York Times”.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Sprout Social

MARCH 21, 2019

Pull up custom analytics reports for any date range to understand how your posts are performing. Get a clear overview of your overall impressions through these reports. Or use the Sent Messages Report to dig deeper into the individual performance of each tweet. Price: Get basic access for free; Premium Plans start at $14.

Analytics 104

Analytics Twitter Tools Strategy 104

Buffer Social

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. Here is their advice for someone looking to grow in the field. — Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company.

Social Media 90

Social Media How To Skills Hubspot 90

Unmetric

JUNE 18, 2019

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. This means creating more engaging content, getting more certainty around your social strategy, and automating those tedious tasks like reporting. Seekmetrics.

Analytics 119

Analytics Tools Facebook Overview 119

Sprout Social

MARCH 29, 2023

According to Glassdoor, 62% of job seekers say their perception of a company increases after an employer responds to a review. Glean key competitor insights by conducting a social media competitive analysis. Use the analysis to answer questions about your competitors like: How do their current employees rank their work-life balance?

Social Media 100

Social Media Strategy Team Review 100

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Company goals are the anchoring points of your marketing budget. Check out industry reports or consult peers to get an idea of the range you would have to spend.

Marketing 131

Marketing How To Sample Samples 131

Sprout Social

JANUARY 24, 2022

You need someone capable of both building community and managing escalation or crisis communication when it matters most. Should we start calling out companies posting these unrealistic social media manager job descriptions!? Behind every post there’s strategic work, data analysis, editing, community management and more.

Social Media Management 101

Social Media Management Social Media Tips Skills 101

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales. Analysis of LEGO’s social media accounts LEGO has its roots in 1932 when founder Ole Kirk Kristiansen made the first set of wooden toys.

Construction 52

Construction Social Media Strategy Collaboration 52

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? It should mirror your company ethos and identity.

Strategy 52

Strategy Twitter Tips Marketing 52

Buffer Social

OCTOBER 1, 2018

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. Facebook algorithm. Instagram algorithm.

Organization 108

Organization Flipboard Social Media Company 108