Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. To track those metrics, Cheyanne uses Sprout’s Competitive Analysis Report (see image above) to compare Figo’s results side-by-side with competitors.

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Sprout Social

OCTOBER 18, 2023

This was particularly helpful for software company Goally. Sort messages by the follower count of the publisher or engagements to easily find top influencers to partner and engage with. This is especially important when your company makes big moves. Doing so can build community and brand awareness. The result?

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Examples Social Media Sentiment Influencer 120

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. Engaging with comments lets you connect with your audience and build a community. billion monthly active users , the platform presents a vast audience for content creators and marketers.

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Metrics Analytics YouTube Video 52

The Realtime Report

AUGUST 29, 2022

Future Market Insights analysis has noted that the value of the AI market with respect to the media sector has an expected growth between 2022 and 2032 with a CAGR estimated at 26%. However, classical media companies simply don’t have the budgets large enough for technological expansion and will ultimately lose out to corporations.

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Upcoming Aggregator Press Release Banking 91

Buffer Social

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. They are the invisible threads that weave together the various elements of content creation, from idea generation to production, distribution, and analysis. Why are systems so crucial in content creation?

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System Content Fashion Template 89

Sprout Social

OCTOBER 11, 2022

Social and world events impact your presence and community. Evaluating your current strategic communications is a necessary way to understand your situation. Conducting a SWOT analysis on your channels and communication style will inform your strategy and prepare you to be proactive rather than reactive to world events.

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Eventful Social Media How To Sports 113

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. You can read more about these tactics here.).

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Organization Flipboard Social Media Company 108

Proactive Report

NOVEMBER 21, 2022

You start by listening and gathering information about your brand/s, your company, and your competitors. use that old PR skill called content analysis. Content Analysis. Even with all the tools available now, and the vast amount of data you can gather, the analysis cannot be done automatically. Once you have the data.

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Social Media Analysis Research Conversation 64

Keyhole.co

FEBRUARY 3, 2024

Competitor analysis Before we even get to measure our own metrics, we need to analyze what market metrics are, and for that, we need to do a competitive analysis. Try to jot down the metrics of individual companies as well as take an average to see what the industry standard for market presence looks like. It’s simple.

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Social Media How To Metrics Sentiment 59

agora pulse

JULY 28, 2020

It doesn’t matter if you work for an established brand, want to build your company’s social media presence from the ground up, or work for a social media marketing agency. No matter where you work as a social media manager , you must make sure that the content you publish speaks to your audience. Improve Engagement.

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Report Data Social Media Content 121

Hootsuite

JUNE 28, 2023

The results, first published on SparkToro, are pretty surprising. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Hold tight: I cover what UTMs are and how to create them later.) #1

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Sprout Social

JANUARY 24, 2022

You need someone capable of both building community and managing escalation or crisis communication when it matters most. Should we start calling out companies posting these unrealistic social media manager job descriptions!? Behind every post there’s strategic work, data analysis, editing, community management and more.

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Social Media Management Social Media Tips Skills 100

Sprout Social

MARCH 21, 2019

Combined with other management and publishing features, Sprout’s Twitter analytics will give you an all-in-one solution to manage all your Twitter activities in one place. Its Twitter analytics offerings also include keyword listening , campaign reporting and competitor analysis. Price: Starts at $49 per month.

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Analytics Twitter Tools Strategy 104

Hootsuite

MAY 1, 2023

Community management and customer service: Responding to comments and messages, routing customer service inquiries. Ad-hoc posting: Even the best-laid content plans are rarely perfect, so ad-hoc posting allows you to respond quickly to trends and publish timely content when necessary. Optimization : Making daily content adjustments.

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Template Templates Social Media Tips 134

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. With a bit of smart thinking you can do this analysis across other platforms. If you can’t do the analysis with the tools you can always run a survey to your audience. Content Analysis.

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Analytics Social Media How To Analysis 89

Sprout Social

AUGUST 26, 2021

Omsom, a company that creates pantry shortcuts for specific Asian dishes, is regularly tagged in consumer reviews and photos of people’s home cooked meals. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. . — Greg Baroth (@gbaroth) July 12, 2021.

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Research Social Media Airlines Marketing 144

Keyhole.co

JUNE 19, 2023

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services.

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Social Media UGC Content Loyalty 52

Sprout Social

MARCH 29, 2023

According to Glassdoor, 62% of job seekers say their perception of a company increases after an employer responds to a review. Glean key competitor insights by conducting a social media competitive analysis. Use the analysis to answer questions about your competitors like: How do their current employees rank their work-life balance?

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Social Media Strategy Team Review 99

Buffer Social

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. Here is their advice for someone looking to grow in the field. — Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company.

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Social Media How To Skills Hubspot 90

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. Make checking your reviews part of your monitoring and social analysis process.

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Strategy Brands Content UGC 122

Danny WhatMough

JUNE 23, 2012

With that out of the way, I can say – with a clear conscience – that I was absolutely delighted to learn yesterday that the company has been purchased by Centaur for £50m. Don’t regurgitate news that you can get elsewhere, but provide value-add analysis and editorial that meets the needs of the target audience.

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Publishing Training Analysis Eventful 83

Convince & Convert

OCTOBER 30, 2017

Listening has become the stalwart of social data analysis techniques. A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. Company Name. Click To Tweet. Competitive. This one is too easy.

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Brands Sentiment Influencer Survey 193

Oktopost

JUNE 15, 2023

From comments on your posts to indirect, untagged mentions of your brand, products, services, social listening makes it possible for you to go above and beyond in terms of customer service and community management. In time, social listening for competitor analysis will become foundational.

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B2B Sentiment Analysis Influencer 62

Unmetric

JUNE 18, 2019

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Sociograph provides important insights that allow you to get a deeper understanding of your community and content. Now, here’s where it gets interesting. Seekmetrics.

Analytics 119

Analytics Tools Facebook Overview 119

Oktopost

OCTOBER 10, 2022

Foster Community on Social Media. For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Sentiment Analysis: An analysis of the temperment around posts about your brand.

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Brands B2B SEO Influencer 75

Keyhole.co

NOVEMBER 19, 2023

Competitor analysis By examining content and activities that do and don’t work for competitors, you should have a better understanding of which tactics resonate with your target audiences. If you’re a company with photogenic products, make Pinterest a priority. Start by selecting two to five competitors.

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Template Templates Examples Social Media 52

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Prioritize influencers with engaged communities over those with inflated follower counts.

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Metrics Influencer Sentiment ROI 52

Hootsuite

AUGUST 19, 2021

They are usually a team of one, are registered with their local Chamber of Commerce, and work with multiple companies and clients. Scheduling and publishing posts. Community management (engaging with followers, answering DMs and comments). Community management. Analysis and reporting. Copywriting.

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Social Media Management Social Media How To Template 136

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? Through Listening, we were able to provide an analysis of emerging trends to-date for all marketers. as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.)

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Strategy Metrics Hubspot Retail 142

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. But, they’re clueless when it comes to generating leads via their website.

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Engineering Social Media Hubspot Marketing 137

Waxing UnLyrical

NOVEMBER 27, 2012

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! For business-to-consumer companies, engagement can be fairly straightforward to get one’s head around, but still takes careful planning to measure appropriately. Recap of #measurePR on Oct.

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Analysis Metrics Questions Communities 198

Keyhole.co

NOVEMBER 27, 2023

For the sheer size of their range, very few companies stand a chance in front of Samsung. The Samsung Group conglomerate has dozens of affiliate companies under its banner. Founded 54 years ago in South Korea, Samsung’s parent company goes decades back, with roots in Japanese-ruled Korea. million Samsung Mobile on Instagram: 1.4

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Curation Social Media Strategy Content 52

Sprout Social

AUGUST 24, 2022

For example, being at the helm of a brand’s social presence means you have the potential to humanize the company and create authentic connections. I love how personal and genuine brands can get on social media and the communities they can create. Successful creators don’t just churn out content, they inspire communities.

Social Media Management 101

Social Media Management Social Media Tips Skills 101

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said. Go join that!

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Communities Groups Groups Social Media 117

SocMed Sean

APRIL 28, 2017

Receptionists and sales personnel are rarely the first contact for customers anymore, with tech-savvy prospects using web sites, Twitter, and Facebook pages as the first reference that most people use when researching a company.

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Social Media Advertising Issues Products 210

Mindjumpers

MAY 23, 2013

Oreo brought it to the world’s attention and made it big with their Super Bowl ads, but the concept continues to gain attention from companies and is attracting even more questions about how brands can integrate it into their current social media strategy. Similar Posts: For Social Success: Think As A Media Company.

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Trends Sports News Social Media 178

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

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LinkedIn Tips Skills URL 113