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ProBlogger FAQ: How Long Should Posts Be?

ProBlogger

Regardless of the fact we post on a constantly-updated platform, there is still a need for in-depth analysis. They mentioned the correlations companies like Moz and serpIQ have found between long-form content and search result placement, and also number of backlinks.

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Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

2) There are major time-cost/benefit considerations (especially for companies with limited resources) 3) It is a “must&# for some businesses at this point (like restaurants, hotels,consumer goods), but still questions about larger adoption 4) I think some of the data capture benefits are overblown (for example when people are coming into a restaurant and how many people. link] Sarah Hartshorn Ignore Foursquare at Your Peril – An Analysis of Social Media Potential.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Private brand communities vs. Facebook.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. If you have income in your database, isolate customers in the upper middle tier (for most companies).

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth.

5 Ways to Humanize Your Brand on Twitter

Convince & Convert

True, scrutiny is magnified when community and content managers become a voice for large brands. Add your community or content manager’s Twitter handle to the bio. Use a company logo for your Twitter account, but humanize it with real people.

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity SMM

Why the Company Blog is More Important Than You Think by Business2Community. Michael Gerard details six attributes needed to “to launch and sustain a successful business blog” based on an analysis of more than 400 blogs at the 10,000+ visitors-per-month level.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Your strategies must employ content creation, community management, local/maps optimization, among others. How User Generated Content is Changing SEO : This is an analysis of how search results changed in the last year alone and how it impacts your business. Community Management.

47 Things to Tweet That Will Electrify Twitter Engagement

Rebekah Radice

If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. Show your followers that you care about their opinion by asking them for feedback about your company or business. This works in multiple ways: Builds community rapport.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. Drive customers to your website, email, forums and robust, highly searchable FAQ to answer questions in event they may not need immediate help solving or the use of a live person.

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An Open Letter to Facebook

Techipedia: Tamar Weinberg

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. Drive customers to your website, email, forums and robust, highly searchable FAQ to answer questions in event they may not need immediate help solving or the use of a live person.

CSR 121

47 Things to Tweet That Will Electrify Twitter Engagement

Rebekah Radice

If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. Show your followers that you care about their opinion by asking them for feedback about your company or business. This works in multiple ways: Builds community rapport.

4 Reasons the Social Business Evolution Starts Now

Convince & Convert

mid-sized and large companies today, the email group and the social media group are not the same, and communicate infrequently. This will provide companies with an holistic view of their customer relationships and each customer’s communication modality preferences. It will also enable companies to move faster, and with more messaging consistency in the event of a social media-fueled crisis. Holden-Bache Jay- great analysis.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

co-authored with Clinton Bonner ) Is Your Company More Interesting Than My Wife? I may run a similar analysis and rank my top posts by page views coming from search engines. link] Aaron Lee Thanks for sharing this great blog post Jay, I’ll try to play around with the title and coming up with titles like “Is Your Company More Interesting Than My Wife?&# I love the analysis. All blog owners should do this to see what their community prefers.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If someone signs up to follow your company on Twitter, when you tweet will that person see it? That’s because Facebook’s EdgeRank formula ensures that only status updates from companies that consumers routinely interact with show up in their news feed (unless the Facebook member changes their News Feed preferences to “Most Recent&# – anecdotally Facebook acknowledges that fewer than 5% do so).

Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

Social Responsibility Standard 7 The student who contributes positively to the learning community and to society is information literate and recognizes the importance of information to a democratic society. Doug Johnson. Writing, Speaking and Consulting on School Technology and Library Issues.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization. Fast Company Blog. Impact Analysis. Intentional Communities. Fast Company.

How to Save the World - PKM An Update

Buzz Marketing for Technology

While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization. Fast Company Blog. Impact Analysis. Intentional Communities. Fast Company.

Kevin Rose is Digg's Biggest Hypocrite » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Infraction #1 : Digg’s FAQ (Submitting Section, Question #3) says that duplicate submissions are bannable violations. Both wanted to create a Facebook community to connect users to each other. Your loyalties are to your community, and mine are to mine.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs. But “sound” judgment needs to back up every tactical path taken – and not just when a company is in a crisis mode.

PKM and the Organization - Pollard

Buzz Marketing for Technology

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. Organizations provided staff with access to the Internet, but most of those who were inclined to use it already had it at home and were using it there, without the restrictions imposed by the company -- so that, too, was of marginal benefit. Fast Company Blog. Impact Analysis. Intentional Communities.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged.

Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

SLA Community. Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. I feel a degree of responsibility in ensuring the knowledge workers of my organization have the fundamental skills to deal with whatever knowledge management technology and processes are adopted by the company. Like many companies, my organization provides a community that supports the use of information technology and. Membership FAQs. General Industry FAQs.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Very helpful as our company moves forward with our plan for Social Media. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I like math and analysis and reality. Personality I am compelled by the fact that the bottom line objective of social media is to add human elements to companies that have acted like inhuman, robotic cyborgs for the past 40 years. It’s a benefit, not a drawback that (despite what others might proclaim) there is no social media playbook that can taken off the shelf and executed in rote fashion for all companies.

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. link] Opinion@Large Great topic/analysis.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In his post, Social CRM is Just the Beginning , Brian Solis writes: I believe that among the chief attributes of social media, the ability to identify active communities of relevance, trace channels and voices of influence, and also discern and dissect the various stages of decision making, all in real-time, is nothing short of profound and transformational. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Social Pros 18 – Ike Pigott, Alabama Power

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. They asked B2B companies, “What was your best social media format?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It’s balanced, and always gives your company the opportunity to foster more behaviors. They didn’t employ a secret formula or best practice from outside the company. Example: An educational supply company that discovered customers using their lite diffraction “rainbow glasses&# (grade school science teachers) also used them as wedding party favors (when the lights went out, glasses go on and psychedelic experiences begin w/ the DJ’s light systems).

Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

“We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles.

Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

I’ll be talking about brand community strategy and how to activate your audience. Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? JF : We hope that companies will treat every customer well, but the reality is that we’ve always categorized people, whether it’s how you’re dressed at the mall, to the car you drive.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You cannot just show up to the party and create your 10 podcasts, and not think about what keywords apply, what the psychology of the people using those keywords is, and how your company can fulfill those needs. Instead, we're developing an editorial calendar with a number of columns devoted to content analysis, both the why and how it did elements. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Are You Ready for the Opportunity Economy | social media case.

Convince & Convert

But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. The ability of companies to win hearts and minds through contextually appropriate, just in time marketing is the hallmark of the Opportunity Economy, and it has never been healthier. Pity the typical company who can't see it.

Social Media Success Metrics and Premature Calculation | Social.

Convince & Convert

The first is the experimental, dip the toe in the water approach whereby a company begins a modest collection of initiatives to get familiar with the morays and methods of social media. The second is the planned, structured, strategic approach whereby a company first determines goals and objectives, and then incrementally adds tactics in an attempt to achieve them. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system. Ive founded 5 companies, and spent 15 years running digital marketing agencies.