Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture
Keyhole.co
MARCH 26, 2024
Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Analysis of LEGO’s social media accounts LEGO has its roots in 1932 when founder Ole Kirk Kristiansen made the first set of wooden toys. The list is so long, it’s likely any film, game, or media company you can think of has a tie-up with LEGO.
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