Laurel Papworth

JULY 13, 2010

Social Media Monetization is becoming THE hot issue in online community chatter. Probably because companies are getting past the “why should we care?&# The challenge is not that Facebook and other social networking sites are underpricing advertising, it’s that the context is different in online communities.

Social Networking 98

Social Networking Advertising comScore CPM 98

Laurel Papworth

JANUARY 17, 2010

Currency itself has no inherent value except what we, the community/nation, put on it. Analysis: Many naysayers thought Huffington Post’s moment in the spotlight would fade away after the presidential election, but one year later the political/news blog has nearly doubled its audience to around 7 million monthly US unique visitors.

Social Media 78

Social Media comScore API Widget 78

Bill Hartzer

FEBRUARY 8, 2010

Generated using General Sentiment’s core media measurement and sentiment analysis infrastructure, the report ascribes attempts to assign an advertising dollar value to a brand’s media exposure. The system automatically determines the volume of mentions and sentiment value regarding a brand, company or person.

News 109

News Report comScore Social Media 109

Sprout Social

NOVEMBER 14, 2016

In 2015, comScore released its annual Digital Future in Focus report stating 12 billion minutes were spent on Instagram. What that means is you could use multiple accounts to highlight one specific part of your company. Managing one can be a lot of work and stress for single social media or community manager. Ready to Fri-YAY?

Instagram 40

Instagram Brands How To Fashion 40