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Get Down with the OPC! How to Ignite Your Brand with Other People’s Content and Community

Pam Moore

The OPC = other people's content and other people's community. Communities create markets, but only after you make the first investment in the human beings within. People who learn to do this in an authentic way can zoom straight past their competition with powerful relationships, extended reach, and multiple communities and people sitting on the edge of their seats to learn from the content they provide. Tapping into the power of other people's communities.

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How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good. Twitter Google+ LinkedIn How Socially Responsible Communications Maintain Your Community Cool.

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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

If you have been building your business on rented land, have you honestly been expecting a massive ROI for your business for free? Why you must stop building your online business on rented land. Our agency, Marketing Nutz can help you build, launch and optimize an influencer marketing program that will help you achieve your goals. Social Profit Factor Online Training Academy + Member Community . Social Media Audience Analysis Worksheet.

Feed 164
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Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Yes, Facebook is continuing to favor content that is engaging and focused on building community, conversation etc. If they have focused on only building their business on rented social media land such as Facebook, they are getting a big wakeup call right now. It means you must step up your game and learn how to do real marketing, branding, community building, advertising and the list goes on. How to build a thriving community?

Facebook 164
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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's these common foundations that weave the threads for relationships, trust and community. They say they want to build community. Storytelling helps build relationships and earn trust. Audience Analysis Worksheet. It's not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries.

Brands 166
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Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Audience Analysis Worksheet. Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram. Not LinkedIn. Not Twitter. Not YouTube. Not Snapchat. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience.

Strategy 166
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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

How to leverage online communities to research your dream customers. Sign up now and get started building your audience first marketing program for more leads and the right customers! SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales.

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Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Ready to STOP building your business on rented Facebook land? Stop building your business on rented land. Audience analysis worksheet to help you identify and prioritize your top audiences. Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes.

Feed 167
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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

They don’t think like a cash register or corporate building. They know who they are and what they offer their customers, partners, online community and friends. They invest in listening, learning, training, empowering, building teams and creating a culture that enables their brand to shine from the inside out. Our agency, Marketing Nutz can help you build, launch and optimize an influencer marketing program that will help you achieve your goals.

Brands 167
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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. Community. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. However, you can influence perception if you know how to build, launch and manage your brand architecture. Audience Analysis Worksheet.

Brands 167
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What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Our agency, Marketing Nutz builds and executes influencer marketing programs and social media strategies for brands of all sizes, from startups to Fortune 10 brands that implement the technology at events as large as the Super Bowl. We know how to build influencer marketing programs that increase brand awareness, generate leads, earn trust, build community and help you grow your business. Social Profit Factor Training System + Member Community .

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Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course

Pam Moore

Partnering with influencers to create content and campaigns can be a faster way to increase brand awareness, earn trust and build authority in your market niche and industry! There is also a special limited time deal on our Social Profit Factor Training System + Member Community. Social Profit Factor Training System + Member Community can help you ignite your online tribe and grow your business! Social Profit Factor Training System + Member Community .

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“Growth Hacking” – Ignore the Hype

Waxing UnLyrical

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. There is no mention of which specific companies have employed this approach successfully, nor analysis of the return on investment, customer retention, or perception data. Believing that “growth hacking” is the way to build your user base, community, or marketing program is a very dangerous idea.

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Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Not only does influencer content and co-created content increase efficiencies in regard to cost and time savings, but it can also be more impactful and could possibly better inspire your customers, prospective customers and broader audience and community if implemented properly. The truth is your prospects, customers, online audience and social network communities are bombarded by information, news and media. Audience Analysis Worksheet. Times are changing.

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Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. As with anything in marketing, business or life, there are some marketers doing it right and there are others who are burning more bridges than the ones they are trying to build. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program.

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How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Know how to not only build community but build real relationships with human beings built on trust and authenticity. Build, tweak and optimize conversion funnels, content strategy and plans, digital platforms and more over time and that results are not achieved overnight. Audience Analysis Worksheet (worksheet to help you prioritize your niche). Sign up here-> You are the Media – Building Your Media Foundation.

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Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis). Our agency, Marketing Nutz can help you build, launch and optimize your digital and social brand presence to achieve your goals. Digital marketers are scrambling in 2019 to find their place above the noise.

Marketing 109
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Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

To survive in business today marketers must know how to build a brand architecture and strategy. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. However, you can influence perception if you know how to build, launch and manage your brand architecture. Every brand touch is an opportunity to influence perceptions, to build your reputation. Audience Analysis Worksheet.

Brands 109
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10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

When is the last time you did a reality check on how the people in your community are doing? I've had several in tears they are so overwhelmed with thankfulness for the content I have been pumping into the mainstream digital and social media community for over 10 years. Read them and then do a sanity check with some of your clients and community members. Are you inspiring your community members, partners and clients to try, do, and be more?

Metrics 96
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How Franchise Organizations Can Use Digital and Social Media to Amplify and Grow the Brand in 2019

Pam Moore

Empowering franchisees to properly represent the corporate brand promise, learn how to have authentic conversations with their local market and community, the more consistent the brand will be across different locations. Franchisors must learn that it is their responsibility to empower, not pull franchisees away from the most powerful technologies they have to ignite their brands and touch the hearts of their local communities.

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Facebook Boosted Post vs Other Facebook Advertising Options – Do You Know the Difference?

Pam Moore

Audience Analysis Worksheet (worksheet to help you prioritize your niche and social marketing strategy). You Can’t Buy Brand Advocates or Social Media Friends How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections. Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it?

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4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

You’re not just creating a stream of single isolated posts, but instead, you want to create a community, a culture, and a cohesive environment in which your audience can become immersed. The way that you speak to, and with, your audience is crucial when building brand loyalty, but it’s also just one of many viable strategies that ought to be employed in the search for real, authentic advocacy. A dog is known, not only as man’s best friend, but for its enduring loyalty. But why?

Loyalty 60
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Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It’s community. However, you can influence perception if you know how to build, launch and manage your brand architecture. Audience Analysis Worksheet.

Brands 113
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Celebrating 200 Episodes #SocialZoomFactor Podcast – Power of Media Differentiation

Pam Moore

The Social Zoom Factor podcast has enabled us to differentiate, diversify, build community, provide value to our audience, establish thought leadership, earn trust, generate leads, increase revenue by creating new and diverse revenue streams, make new friends and the list goes on. I choose what experiences build my business, my team, my memories and my life. We believe in the #SmartHustle and building platforms that work even when you are not working.

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10 Content Marketing Holiday Survival Tips for Digital and Social Marketers

Pam Moore

We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect. Audience Analysis Worksheet (worksheet to help you prioritize your niche). Our agency, Marketing Nutz can help you build, launch and optimize your digital and social brand presence to achieve your goals.

Content 60
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Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

It's your promise to your customers, partners, employees, audience and community. Your brand will help you tell your story and helps you build trust as it informs people what to expect. Your brand is rooted in who you are at the core, what you are about and what you do for your customers, employees, partners, audience and even online community. Audience Analysis Worksheet. Your brand is the foundation and one of the most important aspects of your business.

Brands 60
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Prioritize the Top Social Networks for Your Business with These 5 Easy Steps

Pam Moore

How do you determine where your audience is hanging out online so you can build the most meaningful relationship with them as possible? How to prioritize and select tools for analysis, measurement and audience research. Audience Analysis Worksheet (worksheet to help you prioritize your niche). How to Ignite Your Brand with Other People’s Content and Community Content Marketing in a Nutshell for Business.

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Facebook for Small Business: How to Reduce Overwhelm and Increase Results

Pam Moore

Facebook enables businesses to build a brand presence that is intertwined with the rest of their online platform such as websites, blogs, video channels, and other social networks such as Instagram and more. Building an integrated platform that works for you 24/7 even when you are not working requires more than knowing the ins and outs of Facebook. How to tap into the power of community (other people's content and community OPC) to maximize results.

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15+ Proven Content Ideas to Connect You With Your Audience to ZOOM ROI, Leads & Sales in 2019

Pam Moore

Should your content be more focused on your own business or the needs of your audience, dream customers and broader community? Audience Analysis Worksheet (worksheet to help you prioritize your niche). Our agency, Marketing Nutz can help you build, launch and optimize your digital and social brand presence to achieve your goals. The heart of the digital and social online world of today is driven by two big things. The first is people. The second is content.

ROI 60
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15+ Proven Content Ideas to Connect You With Your Audience to ZOOM ROI, Leads & Sales in 2019

Pam Moore

Should your content be more focused on your own business or the needs of your audience, dream customers and broader community? Audience Analysis Worksheet (worksheet to help you prioritize your niche). Our agency, Marketing Nutz can help you build, launch and optimize your digital and social brand presence to achieve your goals. The heart of the digital and social online world of today is driven by two big things. The first is people. The second is content.

ROI 60
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Ready, Set, Action! How to Activate Your Social Media Audience and Communities

Pam Moore

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. I provide you some solid examples, recommendations and supporting free tools for how you can activate your audience with content, value and community building.

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Instagram Stories vs SnapChat in a Nutshell – What You Need to Know

Pam Moore

Building community and followers on Snapchat is difficult for both brands and people like you and me. Brands have already invested in community and relationships on Instagram. It’s build into their Facebook business manager and ad manager platform. community. Supporting Resources: Audience Analysis Worksheet (download free worksheet).

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Connecting 2 the World: Is constructing knowledge based on analysis a work literacy skill?

Buzz Marketing for Technology

Is constructing knowledge based on analysis a work literacy skill? One problem I see with all of the data and communication tools available to students is the lack of training on how to problem solve and conduct an analysis. In recent years, I have had to dedicate at least one entire class in how to conduct and analysis, and give a lot of support to students as they do their own analysis. This process allows gaps in the analysis to be more obvious.

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How Much Do You Know About Your Consumers’ Cultural Communities?

Convince & Convert

Social media engagement and community building is such an important piece of growing consumer advocacy. There are many different cultural communities who use Periscope’s live streaming service. To understand who these communities are, I ran an Affinio analysis on #Periscope in the USA. Affinio’s powerful algorithm ingests anyone who has mentioned the hashtag within the last 30 days, then groups individuals into communities of people with shared interests.

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The Case for Nonprofit Storytelling

Waxing UnLyrical

They conducted a two-year analysis of over 100 Super Bowl commercials to determine what made one better than another. It’s the “owned” in the PESO model and the foundation upon which we build our campaigns. Nonprofit Storytelling: Community-Building. A shared understanding and an empathy that is foundational in building a community. They form a community with shared stories and goals. Communities keep the stories coming.

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Ready, Set, Activate Your Digital Audience to Fall in LOVE with your Brand

Pam Moore

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. I provide you some solid examples, recommendations and supporting free tools for how you can activate your audience with content, value and community building.

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How to Run Successful Campaigns on Google+

Convince & Convert

Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. It takes time to build trust, and the more you have paid your dues to your community, the more you will find people will follow. To give my community members an enjoyable learning experience, and 3. In order to make campaigns work for you, you will have to invest in building your network and in finding a community who love what you do.

Campaign 144
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Social Spotlight: Peloton and how to get your community to speak for itself 

Sprout Social

Analysis. But my teammates’ raving reviews did all share one thing in common: “For me it’s about the community feel. But this life-changing virtual community doesn’t just live on the streaming service. Lean on your community for product development.

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Stop Making This Common Social Media Marketing Mistake

Firebelly

We’ll do an audit or audience analysis and find that 90% of their followers are from a foreign country where their product or service is not even available. We then, basically, have to start community-building from scratch. I’m surprised at the number of brands who keep making this common social media mistake.

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Decoding corporate communications: Functions, goals and skills

Sprout Social

In a world of information overload, corporate communications is your way to expand your reach and build your brand. A beautiful African proverb says it takes a village to raise a child, it certainly does to build a company too.

Skills 106
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6 Influencer KPIs to Track for Every Campaign

Keyhole.co

The marketing strategy involves tapping into the influence of others to help build trust in your brand within their communities. . Influencer Analysis. Influencer Analysis – The #1 Influencer KPI.

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B2B Social Media Strategy for a Post-COVID World

Oktopost

It’s a lot easier to make inroads with fun, uplifting, community-building content. Create Community. You can’t force genuine communities to form around your brand and products, but there’s a lot you can do to encourage it.

B2B 139
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What marketers need to know about managing social media through an economic downturn

Sprout Social

This ongoing consumer engagement allows brands to build connections and create fans at scale. Dietrich considers building this type of brand affinity to be a skill built over time. Build community “It’s hard to get new customers in this market,” says Dietrich.

Atlassian 104