Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. An influencer marketing strategy template guides brands through planning, executing and evaluating influencer collaborations. What is an influencer marketing strategy template?

Templates 97

Templates Template Influencer Strategy 97

Sprout Social

NOVEMBER 25, 2024

It helps social media users feel connected with influencers and the brands they promote, creating a sense of loyalty and community. Conduct a content analysis When it comes to influencer marketing and authenticity in content creation, the best way to find what your brand needs is to do a deep dive into the influencer’s content.

Authentication 104

Authentication Influencer Marketing How To 104

Sprout Social

SEPTEMBER 19, 2024

Clear KPIs let influencers know what’s expected of them upfront, ensuring a smoother collaboration. If engagement and brand sentiment are high on your list, a micro or nano influencer with an interactive, community-centric social media presence could be a great choice.

Influencer 126

Influencer Campaign CPM Sentiment 126

Sprout Social

NOVEMBER 20, 2024

The network’s user base consists of professionals in the corporate workforce, making it a great place for you to share educational product information, customer support and community management. Analysis will help you understand what works and what doesn’t, allowing you to improve your strategy over time.

Social Media 110

Social Media Atlassian Strategy Content 110

Social Media Today

JUNE 16, 2025

Adding an image and short text prompt creates five-second, TikTok-first clips that can be stitched together to produce engaging ads that connect brands with their TikTok community.” TikTok’s also adding a new image-to-video creation option, which will turn your still image assets into video updates. By Andrew Hutchinson • Jan.

Press Release 162

Press Release Avatar Tools Newsletter 162

Buffer Social

DECEMBER 18, 2024

” From the rise of LinkedIn as a creator hub to the growing importance of authenticity and private communities, we’ve decided to revisit these themes to see what came to fruition and what didn’t. Creators could more easily collaborate with brands , and collaborate they did.

Trends 58

Trends Social Media Authentication YouTube 58

Hootsuite

DECEMBER 4, 2024

According to Leen Li , Chair of Wealthsimple Foundation , rigorous surveys, data analysis, and feedback gathering are totally worth the effort. Much of their work is focused on students and families that come from low-income or marginalized communities. million views) are fueled by solid audience research.

Class 108

Class Survey YouTube Analytics 108

Buffer Social

JANUARY 22, 2025

So, whether you're dreaming of becoming the next big TikTok star or building a meaningful community on LinkedIn, I've got you covered. ” For Aarushi, this step would include "a thorough self-analysis of my skills/interests and how they align with my big-picture goals."

Social Media 118

Social Media LinkedIn Instagram Platform 118

Hootsuite

OCTOBER 2, 2024

If you’re adding new paid tools to your budget, include a cost analysis to show how the tool will pay for itself. Beyond the obvious tasks of creating and scheduling social posts, your social team engages with social fans, provides social customer service , and manages your social community. Don’t go overboard here.

Social Media 115

Social Media HootSuite ROI How To 115

Sprout Social

OCTOBER 22, 2024

They use it for everything and they expect brands to use it for everything, too—from customer service to commerce, discovery to community.” For brands to make their investments count, they need to find influencers with credibility in niche communities who are genuine fans of their brand. Data backs this up.

Social Media 96

Social Media Brands Survey Trends 96

Buffer Social

JULY 10, 2025

You can use your Instagram marketing strategy to drive sales, increase brand awareness, and build a social media community. Creators can also partake in this via social media collaborations with other creators. According to Buffer’s analysis of four million posts, reels see 36% more reach than other post types.

Instagram 95

Instagram Strategy Marketing Hashtag 95

Sprout Social

APRIL 28, 2025

The platform fosters passionate communities across countless interests, markets and target audiences. But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value.

Reddit 78

Reddit Statistics Brands Authentication 78

Oktopost

JANUARY 21, 2025

Collaborative posts Creating interactive posts with influencers, clients, or partners can radically expand your reach. When collaborating, tag all participants and encourage them to share the post. Use a custom hashtag to track participation and build a community around your challenge.

B2B 62

B2B Feedly Feed LinkedIn 62

Buffer Social

FEBRUARY 13, 2025

When I identify industry trends or significant market changes, I provide in-depth analysis with specific, implementable recommendations. This approach of combining industry analysis with practical, tested solutions helps establish credibility while contributing useful knowledge to the marketing community.

Consultant 94

Consultant LinkedIn Process Case Study 94

Keyhole.co

NOVEMBER 25, 2024

Both have loyal followers and their communities stand their ground firmly. Analysis of Semrush & Ahrefs social media accounts Semrush’s story started back in 2008, thanks to two SEO geeks with big dreams: Oleg Shchegolev and Dmitry Melnikov. They will be ready to pounce on anyone to prove their tool outdoes the other.

Social Media 59

Social Media Meme SEO Education 59

Buffer Social

FEBRUARY 20, 2025

What I was testing for This test was designed to evaluate each chatbot across five key areas: Data analysis: Can it break down LinkedIn performance metrics and extract useful insights? So if you’re looking for a very technical analysis, you won’t find it here.

Content 84

Content Analysis Price LinkedIn 84

Hootsuite

DECEMBER 3, 2024

Regular measurement and analysis allow you to understand your audience and improve your results over time. Finally, you can measure how much of the social conversation involves your competitors: how much people are talking about them, as well as how involved they are in niche communities important to your brand.

Social Media 111

Social Media How To Metrics HootSuite 111

Buffer Social

FEBRUARY 12, 2025

You can’t build a solid social media community and foster genuine connections if you post and ghost. The second source is competitive analysis. This collaboration gives Modash a chance to build brand awareness not just via their own organic content, but also by using other trusted voices in the same industry.

B2B 98

B2B Company Social Media How To 98

Sprout Social

MARCH 17, 2025

Hit childrens TV show Bluey uses social listening to understand what their community wants. Leaning into that helps build community and brand loyalty. Social practitioners desire greater autonomy, more resources and improved cross-departmental collaboration. Bluey also understands what their audience connects with emotionally.

Trends 74

Trends Social Media Authentication Skills 74

Keyhole.co

APRIL 9, 2025

Join online communities: LinkedIn groups or Reddits r/fintech discussions provide direct access to customer opinions and any ideas they might have on new product development. Analyze sentiments: Keyhole provides sentiment analysis , which tells you whether your customers are satisfied with or feel frustrated about your brand or competitors.

Products 52

Products Banking Sentiment Patterns 52

Sprout Social

JUNE 3, 2025

With social media management tools, you can effectively measure performance and simplify cross-channel analysis. A Facebook competitor analysis provides insights into similar brands. A robust Facebook marketing tool like Sprouts can connect these actions all in one platform for easy conversion analysis.

ROI 80

ROI Social Media CPA CPC 80

Keyhole.co

APRIL 9, 2025

Highlight Features: Smart image suggestions based on text input Easy-to-use drag-and-drop interface Collaboration and sharing features for team projects Best Use Case: Canva Magic Studio is ideal for businesses that want to create visually appealing content without investing in a professional designer.

Tools 52

Tools Avatar Marketing Sentiment 52

Sprout Social

JANUARY 16, 2025

YouTube metrics to measure success When charting your YouTube content strategy, having the right key performance indicators in place leads to more meaningful analysis, better content and a stronger impact. Build collaborative planning rituals At Crayola, many teams are involved in the YouTube planning process.

YouTube 86

YouTube Strategy Content Collaboration 86

Keyhole.co

OCTOBER 23, 2024

Analysis of Calm’s social media accounts Rated as the #1 app, Calm is a super popular mindfulness and meditation app that helps people relax, sleep better, and manage stress. Their posts are eye-catching and engaging, sparking conversations and building a community around wellness at work. Let’s find out!

YouTube 59

YouTube Instagram Social Media LinkedIn 59

Hootsuite

MAY 28, 2025

Premium plans start at $49/month Talkwalker SMMs looking to match influencers to audience needs based on existing affinity Sentiment analysis combined with trend prediction provides the framework for successful influencer campaigns Extensive feature set may be overwhelming for those focused only on influencer marketing Available on request Aspire.io

Influencer 110

Influencer BuzzStream Tools HootSuite 110

Buffer Social

MARCH 23, 2025

It’s about building a community. Meaningful social media engagement encompasses how much your content resonates with your audience, how many meaningful relationships you build, and how much value you provide to your community. Do a sentiment analysis of your comments and DMs to increase social media engagement.

Social Media 78

Social Media Engagement UGC Metrics 78

Sprout Social

MAY 19, 2025

And extend an open invitation for future collaborations if they love your product. Seeding: Think of seeding as planting a seeda strategic, low-stakes performance test to assess an influencers potential for future paid collaborations. Make it crystal clear that you dont expect anything in return.

Influencer 56

Influencer Marketing UGC Authentication 56

Sprout Social

MARCH 26, 2025

Retailers like M&S use the platform to build communities and share customer stories and behind-the-scenes content. Retailers like JD Sports have embraced TikTok’s trend-driven nature, using challenges and influencer collaborations to showcase their products and connect with younger audiences. Tuesday : 36 p.m.

Social Media 87

Social Media LinkedIn YouTube Instagram 87

Hootsuite

APRIL 2, 2025

For example, for the aforementioned collaboration with McLaren F1 driver Lando Norris, Hilton posted a 13-minute long YouTube video sharing candid clips from the campaign. Know your community To tell a compelling story, you should have a good idea of exactly who youre telling the story to.

Hotels 68

Hotels Brands Travel Authentication 68

Keyhole.co

MAY 28, 2025

Note: Analysis covers up to 3 months of content through April 2025. It’s fast, fun, and feels like part of the community instead of an ad that wandered into your feed. It’s Rhode launches, Rare Beauty moments, creator collaborations across dozens of brands. Sephora doesn’t have that luxury or that limitation.

Strategy 105

Strategy Brands Instagram YouTube 105

Sprout Social

MARCH 31, 2025

We outlined the overall analysis of when to post on YouTube, but what about really breaking it down for each day of the week? If youre wondering when the best day and time to post on YouTube is, read our analysis below. This improves transparency, strengthens community relations and builds public trust. and Thursdays at 5 p.m.

YouTube 91

YouTube Travel Retail Education 91

Hootsuite

NOVEMBER 21, 2024

In fact, we just might see an official collaboration (hard launch) between the two in 2025. The conversation first sparked with paid posts from influencers that lightly teased the collaboration: Then, the brand rolled out a Super Bowl commercial to make the successful viral campaign official. Building and engaging a lasting community?

Marketing 121

Marketing Trends HootSuite Social Media 121

Buffer Social

JUNE 3, 2025

That shift frees up brain space for strategy, creativity, and community work, not last-minute caption writing. A solo creator may only need a simple queue, while an agency juggling multiple social networks will crave deeper collaboration and analytics. Keep an eye on these key features before you commit: 1. ” messages.

Social Media 76

Social Media Tools HootSuite Curation 76

Buffer Social

JANUARY 7, 2025

Pricing : Paid plans start at $149/month to get AI sentiment analysis. Beyond the AI features, Blaze offers tools to manage your content calendar, collaborate with your team, and even publish your content right from your workspace. You can add your brand's unique voice to keep your style consistent.

Tools 123

Tools Marketing Price Hubspot 123

Sprout Social

JUNE 12, 2025

When real-time AI powers your sentiment analysis , you’re no longer reacting—you’re anticipating. What is AI sentiment analysis? AI sentiment analysis uses machine learning (ML) to identify and interpret emotions within text data (or textual data). Early sentiment analysis relied on rule-based methods.

Sentiment 74

Sentiment Analysis Brands SMS 74

Sprout Social

JANUARY 24, 2025

5 strategies to overcome social media noise and stand out Managing noise on social media requires strategic planning and a thoughtful approach to content creation and community engagement. Use influencer amplification to engage with your audience Collaborate with influencers who align with your brand values to amplify your message.

Social Media 106

Social Media Strategy Notification Meme 106

Buffer Social

FEBRUARY 4, 2025

  The main goal of the Add Yours sticker is to encourage collaboration between users. According to our analysis of the  best time to post on Instagram , weekday afternoons are best for engagement, but there are other hotspots to take advantage of during the week, too.

Instagram 64

Instagram Engagement Analytics Notification 64