Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. What types of tools will be leveraged for execution and analysis?

Social Media 267

Social Media Tips HootSuite Marketing 267

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. What Are The Key Components of Social Data Analysis?

Analysis 71

Analysis Data Sentiment Metrics 71

Oktopost

APRIL 11, 2022

In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis? 3 benefits of performing competitive analysis. 5 ways to leverage social listening for competitive analysis. What Is Competitive Analysis?

Analysis 118

Analysis Price Influencer Sentiment 118

Keyhole.co

FEBRUARY 16, 2024

You’ll be able to watch your competitors like a hawk and reveal their hidden secrets only with a good YouTube competitors analysis tool – the staple of your toolbox. It is particularly essential for busy social media marketers who value their time. Why you need a YouTube competitors analysis tool ? You’ll see why in a moment.

Analysis 52

Analysis YouTube Tools Strategy 52

Social Media Today

APRIL 5, 2023

Some valuable insights for your LinkedIn marketing efforts.

LinkedIn 180

LinkedIn Campaign Analysis Study 180

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 135

Campaign Engagement Marketing Hashtag 135

Keyhole.co

JANUARY 16, 2024

Competition is fierce in today’s markets. Social listening is a simple-to-use and highly effective technique for competitor analysis. Understanding competitors through social listening Screenshot taken from lush.com In any market, knowing your competition is half the battle. Or L’Oréal and Garnier? Ready to tune in?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Pam Moore

APRIL 2, 2024

Top 10 AI Marketing Strategies You Need to Know In today's digital age, innovation is at the forefront of every successful marketing strategy. Understanding the Power of AI Before diving into specific strategies, it's essential to grasp the transformative power of AI in the marketing realm.

Strategy 78

Strategy Marketing Analysis ROI 78

Keyhole.co

MAY 30, 2023

With competitor analysis, you can fuel your customer acquisition speed by delivering them more than you promised with newer updates and strategies. Let’s see how exactly competitor analysis can give you that unfair advantage. What is competitor analysis? Another thing to look at is your competitors’ marketing strategies.

Analysis 52

Analysis How To Marketing Price 52

Keyhole.co

OCTOBER 10, 2023

Evaluating brand sentiment can enable you to respond to feedback effectively, pick up on customer pain points, track campaign reception and success, and diagnose potential issues before they spiral out of control. Enter brand sentiment analysis! What is brand sentiment analysis?

Sentiment 52

Sentiment Analysis Brands How To 52

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Thus, making you time-efficient while enabling campaign management at scale.

Strategy 100

Strategy Sentiment Patterns Marketing 100

Koka Sexton

JANUARY 5, 2023

Are you a business marketer looking to maximize your efforts? By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. It is important to be aware of the metrics that are key to understanding and improving your marketing initiatives.

Metrics 140

Metrics B2B ROI Advertising 140

Ignite Social Media

NOVEMBER 6, 2023

Influencer marketing continues to be an essential part of most social media strategies. When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. In our analysis of influencer campaigns, we see that influencer video content garners significantly more engagement than image posts.

Influencer 96

Influencer Campaign Video Instagram 96

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 125

Strategy Sentiment Marketing Analysis 125

Ignite Social Media

FEBRUARY 26, 2024

We’ve been doing nothing but social media marketing for brands since 2007. Are you a social media marketing O.G.? You know you’ve been doing social media marketing a really long time when: 1. Related Posts Will the Power of Influencers Impact the 2024 Campaign Trail? But we know we’re not the only ones.

Flash Mob 157

Flash Mob Social Media Marketing Meme 157

Keyhole.co

NOVEMBER 7, 2023

Measure campaign effectiveness This is your reality check: Are your tweets hitting the mark or missing the target? Think of your campaign as a special occasion unfolding on Twitter, marked by unique event hashtags. By applying hashtag analysis, you can monitor how these key hashtags perform over a specific time period.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sociallyin Insider Blog

OCTOBER 1, 2021

Digital marketing analytics is a tool that successful brands use to: Evaluate ad campaign efficacy. The digital analysis yields countless benefits, which is why so many companies prioritize this step in their marketing strategy. Analyze SEO traffic. Optimize their brand image. Improve the quality of their products.

Analytics 90

Analytics Campaign Marketing Analysis 90

Sprout Social

AUGUST 5, 2020

This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Benchmark your social performance.

Analysis 140

Analysis Strategy Sentiment Comparison 140

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

agora pulse

OCTOBER 1, 2020

Need to get the full picture for a social campaign or strategy? Consider performing a SWOT analysis to identify its strengths, weaknesses, opportunities, and threat. With a SWOT analysis, you can get helpful insights into your social media performance and create a smart strategy. SWOT Analysis. What Is a SWOT Analysis?

Analysis 114

Analysis UGC How To Social Media 114

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52

Metrics Influencer Campaign CPA 52

BeingOptimist

MAY 17, 2023

Auto dialing campaigns have become integral to various industries, facilitating effective communication with potential customers. With technological advancements, the integration of artificial intelligence (AI) has revolutionized how auto-dialing campaigns are conducted.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Keyhole.co

DECEMBER 21, 2022

Considering the current popularity of video content, YouTube is a powerful platform for brand marketing. According to the Social Media Examiner’s industry report, 55% of marketers use YouTube, making it the most used video channel for video marketing. What is YouTube competitor analysis? and generating insightful reports.

Analysis 52

Analysis YouTube How To Comparison 52

Keyhole.co

DECEMBER 5, 2022

Conducting marketing here is especially beneficial for businesses. LinkedIn allows you to conduct market research and gain accurate insights. But this needs the data-driven and proactive approach of LinkedIn competitor analysis. So, brands need to put their best into developing their LinkedIn competitor analysis strategy.

Analysis 52

Analysis LinkedIn Research How To 52

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values.

Social Media 110

Social Media Marketing Sentiment Influencer 110

agora pulse

JUNE 28, 2017

Going through a SWOT analysis helps to hone that strategy so you can focus on what will bring the greatest reward. The “S” and “W” of SWOT—strengths and weaknesses—are the parts of the analysis that help build that self-awareness. It is tempting not to have a strategy and just keep social accounts updated.

Analysis 150

Analysis Social Media UGC Marketing 150

Sprout Social

AUGUST 17, 2022

From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. Perhaps not surprisingly, RivalIQ’s platform focuses on competitive analysis to help brands keep an eye on their business rivals. How could social media monitoring help you build better campaigns?

Campaign 123

Campaign Social Media Tools Hubspot 123

SocMed Sean

MARCH 1, 2022

That is, you need it as part of your digital marketing strategy for 2022. This popularity is an opportunity for marketers to leverage YouTube to grow their brands in 2022. Is YouTube still a good marketing platform for businesses in 2022? Here are some thoughts about including YouTube as an effective part of your campaigns.

YouTube 204

YouTube Strategy Automotive Marketing 204

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 Vanity metrics examples We’ve said it before, but we’ll say it again: It’s important to note that any metric can be a vanity metric without proper analysis.

Metrics 107

Metrics Examples Marketing HootSuite 107

Keyhole.co

DECEMBER 7, 2022

There are several reasons why Twitter is a valuable tool for any marketer. Marketers are always looking for what’s happening in their niche, and Twitter is an easy way to keep tabs on things. In this blog, we’ll look at how you can do a Twitter competitor analysis in 5 simple steps. What is a Twitter competitor analysis?

Analysis 52

Analysis Twitter How To Comparison 52

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 105

Team Hubspot Marketing SMS 105

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.”

Analysis 86

Analysis Social Media ROI How To 86

The Realtime Report

MARCH 16, 2020

New Research Uncovers Influencer Marketing Defrauding Brands. Sylo , an unbiased 3rdparty verification and measurement platform for influencer marketing, today released new research: “ Growing Levels Of Influencer Fraud Swindling Brands’ Ad Dollars.” Latin America, U.K.

Research 135

Research Influencer Brands Marketing 135

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 116

Patterns Sentiment Analysis Proposal 116

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Team 148

Team Marketing ROI Training 148