Digging deeper into Facebook ad analysis
MARCH 5, 2017
Facebook ad delivery insights tell you a lot about how your campaign is going and help you get ahead of performance issues, saving you money! Social Media Tips and Tricks Facebook Facebook ads
How Competitive Analysis Can Transform Your Social Marketing Plan
JANUARY 27, 2017
It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing time and resources in this form of analysis offers you unprecedented clarity–and also makes other parts of your job a lot easier.
How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
Nailing your buyer persona and the buyer’s journey is the most important piece of your inbound PR campaigns. Analysis and monitoring: Google Analytics , Talkwalker. Your inbound PR campaigns are up and running. By Iliyana Stareva.
How Many Dollars Did That Content Drive? A Multi Level Analysis.
NOVEMBER 7, 2016
Yes, your social and digital campaigns are generating engagement. Remember, there are three levels of depth you can use for your social attribution analysis, depending on what your major questions are. High-Level: The Total Campaign. Education & Analysis Social Media
Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible
SEPTEMBER 14, 2015
Analysis of people tagging photos with #trumpyourcat reveals 70.1% Demographics Pro has just launched their new Instagram analytics tool. Unlike other analytics tools, this one provides deep demographics (see my bold below) – not just number of followers and basic engagement metrics.
How to Keep Content Ideas Coming With Whitespace Analysis
AUGUST 2, 2016
While scrolling through the countless articles and social media campaigns that are published every minute, it hits you that you should probably be delivering at that pace too. Process Management Whitespace Analysis. Whitespace Analysis is a term usually used in process management.
How to Create Effective Competitor Campaigns Without Pointing Fingers
Convince & Convert
JANUARY 6, 2015
It was this strategy that led Formstack to create our competitor alternative campaign. Here are a few things we learned about effective competitor campaigns that won’t endanger your reputation. The purpose of a competitor campaign is not to compare products point-by-point.
How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016
AUGUST 16, 2016
Coca-Cola’s campaign for this year’s Olympics has both these qualities, hitting on emotional, inspirational, and aspirational sweet spots for consumers. The campaign uses footage of over seventy athletes from all over the world, across a wide variety of sports.
Data Mining: The Ultimate Guide to Niche Analysis
NOVEMBER 29, 2011
Most people commonly try to target a huge audience with their Facebook ad campaigns where as many people have found the best strategy is to lots of ads, each targeting a tiny sub-section of users. Final Analysis.
The Specialization of Social Media Analysis
MARCH 15, 2011
Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. Measurement Social media analysis
5 Great Hashtag Campaigns From The Hospitality Industry
JULY 28, 2016
Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy.
How to Run Successful Campaigns on Google+
Convince & Convert
JUNE 11, 2014
Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Campaigns create movements. Why think in terms of campaigns on Google+?
Does QR stand for Quasi-Ridiculous? (an analysis)
Convince & Convert
JULY 18, 2011
If you want to run an expensive national print ad campaign to make sure people think your hotel is all post-modern and zeitgeisty , then I guess this qualifies as killer graphic design. I understand QR codes are the new “it thing, the Taylor Lautner of calls-to-action.
Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
JULY 22, 2013
The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market.
The Core Components of a Holiday Campaign for Digital Marketers
NOVEMBER 4, 2016
Here are the core components of a holiday campaign for digital marketers. This is the overarching reason behind your campaign–what you want to accomplish, the thing you would do for your brand if you could do anything. Use these goals to guide your holiday campaign tactics.
28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)
JULY 11, 2016
If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. It’s easy to get tunnel vision as a marketer.
The Most Important SEO Metrics For Backlinks Analysis
SEPTEMBER 13, 2016
To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. Hence why monitoring the links of your website is just as important as running a content marketing campaign to acquire quality links.
Election 2016: Our Social Conversation Analysis
NOVEMBER 3, 2016
Hashtags have played an important part in the elections this year, with the Republican side even spending money to buy the relevant hashtags for their campaigns.
How fans are using Facebook Reactions and what it means for your brand
MARCH 31, 2016
Brands have already started acknowledging reactions and started putting out campaigns completely themed on it. Campaign Analysis social strategiesThis post originally appeared on Social Times. Facebook Reactions are finally here.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Explore social media analytics, evaluate sentiment, and manage social campaigns across platforms.
The Personalized Experience is a Marketing Trend for 2017
NOVEMBER 9, 2016
Related Stories Four Phygital Marketing Ideas to Grow Your Business How Trump’s Campaign is Killing it at Digital Marketing How to Better Define Your Buyers to Boost Engagement Online.
5 steps to measuring social media PR campaigns
SEPTEMBER 20, 2012
It might seem obvious, but how many agencies and businesses fail to really think about the reasons for embarking on a social media campaign in the first place. Turn analysis into action. Analysis for the sake of analysis will not get you very far.
7 Ways to Find Your Target Audience on Twitter
MARCH 7, 2017
It also means you must be prepared to: A) Pivot away from who you want your target audience to be, and towards who they really are , depending on what you find out in your analysis, or. B) A short analysis of your target persona typical behaviors. Education & Analysis Social Media
How to Ideate a Winning Back-to-School Campaign
JULY 12, 2016
Working on a back-to-school campaign really pays off. Fret not, here’s the how-to on creating a kickass social media campaign. Here’s how the Discover feed for the most engaging content from the Retail industry looks like – Take a quick glance at the words that brands commonly used in their back-to-school campaigns. But you have to breathe life into your campaign by bringing in currency. You can employ whitespace analysis to do this.
How to Transform Your Brand in 30 Days on Social
MARCH 14, 2017
25 Ways to Come Up with More Creative Campaigns Download. Run analysis on where your brand stands this year vs. last year on social: By engagement level, sentiment level, and business value contribution. This is great fodder for your campaign.
Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
Thirty-four percent of people surveyed in a 2013 RadiumOne analysis report said they use hashtags to search or follow categories and brands of personal interest.
Influicity Introduces YouTube Influencer Marketplace
The Realtime Report
JUNE 18, 2014
Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life. Influicity is currently working with a major retailer on a national activation, with 6 other campaigns in development.
Instagram Lessons from the Forbes Top 10 Most Valuable Brands
MARCH 8, 2017
Whether you are just getting started on Instagram or you already have a strong presence, download the guide below for a comprehensive overview of the platform and tips to plan and optimize your Instagram campaigns. Brand Profiles & Case Studies Education & Analysis Social Media
Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017
OCTOBER 24, 2016
Creating social media content based on assumptions or half-assed “competitor analysis” is inefficient and ineffective. This can help you measure the impact of your social media marketing campaigns, and identify engagement and improvement opportunities.
The Difference Between Listening, Analyzing, and Attributing on Social
SEPTEMBER 15, 2016
Analyzing: Analyzing gives you deep insight into the results of your owned social activities across all channels, uncovering the impact your campaigns have on audience engagement and allowing you to discover new ways to optimize for the best results possible.
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
How to Create a Conversion-Based Social Campaign Download. Some of the campaigns are touching, some are thought provoking, and some are fun, but all provide lessons social media marketers can learn from, during the Olympics or otherwise.
Why Social Marketers Need to Understand the Funnel (And How)
MARCH 29, 2017
I am a Marketing Campaign Manager and I am in charge of all things demand: leads, nurture, campaigns, funnel conversion and, how to find people that are interested in our product. Your social programs and campaigns needs to focus on the entire funnel.
How to Use Social Media for a Product Launch
SEPTEMBER 6, 2016
Use these ideas to inspire your social media strategy for your product launch: Launch creative teaser campaigns: Before launching your product, you need to stir the curiosity of your target audience. One of the best ways to do this is through a creative teaser campaign.
The Ultimate Guide to Micro-Influencers [GIFOGRAPHIC]
JANUARY 17, 2017
Not sure how to get started with a micro-influencer marketing campaign? Education & Analysis Social MediaLooking for ways to increase profits without blowing your budget ? Give micro-influencers a try.
The 4 Elements of Successful B2B and B2C Digital Marketing Programs
MARCH 6, 2017
To be successful with your digital campaign efforts, know your buyer. The more you know, the more targeted your campaign strategy will be. Education & Analysis Social Media
How to Prioritize Your Social Media To-Do List
SEPTEMBER 2, 2016
Through planning we can also organize short-term campaigns, launches, events, and prepare as much as we can so that we can stay agile for those unforeseen moments that inevitably appear through tasks #2 and #3. Reporting and analysis. Education & Analysis Social Media
Why Brand Voice Matters and How to Form It
JANUARY 31, 2017
We distribute content around tentpole campaigns that align with the brand and are tailored for each platform. Education & Analysis Social Media
How Starbucks Generates Over 270k in Engagement for Each Instagram Post
SEPTEMBER 29, 2016
Use Hashtags Strategically to Generate Engagement and Source User-generated Content: For the summer months, Starbucks ran themed campaigns on Instagram every week using the #StarbucksOnIce and regrammed the best picture from the campaign. Education & Analysis Social Media
How Teens Use Social and What Your Brand Can Do About It
SEPTEMBER 8, 2016
And don’t be afraid to delete content after a campaign or even during a campaign, to lend a sense of urgency to witnessing that content. Education & Analysis Social MediaA recent WIRED article entitled “LIKE. FLIRT.
Instagram Stories VS. Snapchat Stories: What It Means for Marketers
AUGUST 2, 2016
Instagram stories give you the opportunity to create micro-campaigns and social contests on Instagram, offering a sense of urgency to content consumption for your followers. Education & Analysis News & Events Social Media