The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

At our best, we are data conductors – maestros who can stand in front of our analytics dashboards like conductors stand in front of their orchestras, leading our data feeds through our campaigns and strategies, skillfully balancing the different inputs to create something truly artful.”

Digging deeper into Facebook ad analysis

Janet Fouts

Facebook ad delivery insights tell you a lot about how your campaign is going and help you get ahead of performance issues, saving you money! Social Media Tips and Tricks Facebook Facebook ads

Trending Sources

How Competitive Analysis Can Transform Your Social Marketing Plan

Simply Measured

It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing time and resources in this form of analysis offers you unprecedented clarity–and also makes other parts of your job a lot easier.

Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible

SocialFish

Analysis of people tagging photos with #trumpyourcat reveals 70.1% Demographics Pro has just launched their new Instagram analytics tool. Unlike other analytics tools, this one provides deep demographics (see my bold below) – not just number of followers and basic engagement metrics.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Using this information, companies, organizations, and even individuals can refine their campaigns and make sure they stand out from the crowd.

The Superhuman Guide to Keyword Research & Competition Analysis

Viper Chill

Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. That isn’t to say I’m going to have hundreds or thousands (this is not a PPC campaign) but I am going to usually have a few dozen.

How to Create Effective Competitor Campaigns Without Pointing Fingers

Convince & Convert

It was this strategy that led Formstack to create our competitor alternative campaign. Here are a few things we learned about effective competitor campaigns that won’t endanger your reputation. The purpose of a competitor campaign is not to compare products point-by-point.

5 Steps to More Creative and Effective Social Media Campaigns

Convince & Convert

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process.

Data Mining: The Ultimate Guide to Niche Analysis

Viper Chill

Most people commonly try to target a huge audience with their Facebook ad campaigns where as many people have found the best strategy is to lots of ads, each targeting a tiny sub-section of users. Final Analysis.

How to Keep Content Ideas Coming With Whitespace Analysis

Unmetric

While scrolling through the countless articles and social media campaigns that are published every minute, it hits you that you should probably be delivering at that pace too. Process Management Whitespace Analysis. Whitespace Analysis is a term usually used in process management.

The Specialization of Social Media Analysis

Net-Savvy Executive

Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. Measurement Social media analysis

How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016

Simply Measured

Coca-Cola’s campaign for this year’s Olympics has both these qualities, hitting on emotional, inspirational, and aspirational sweet spots for consumers. The campaign uses footage of over seventy athletes from all over the world, across a wide variety of sports.

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5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy.

How to Run Successful Campaigns on Google+

Convince & Convert

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Campaigns create movements. Why think in terms of campaigns on Google+?

Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

If you want to run an expensive national print ad campaign to make sure people think your hotel is all post-modern and zeitgeisty , then I guess this qualifies as killer graphic design. I understand QR codes are the new “it&# thing, the Taylor Lautner of calls-to-action.

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market.

The Most Important SEO Metrics For Backlinks Analysis

Kikolani

To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. Hence why monitoring the links of your website is just as important as running a content marketing campaign to acquire quality links.

The Core Components of a Holiday Campaign for Digital Marketers

Simply Measured

Here are the core components of a holiday campaign for digital marketers. This is the overarching reason behind your campaign–what you want to accomplish, the thing you would do for your brand if you could do anything. Use these goals to guide your holiday campaign tactics.

28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)

Buffer Social

If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. It’s easy to get tunnel vision as a marketer.

How fans are using Facebook Reactions and what it means for your brand

Unmetric

Brands have already started acknowledging reactions and started putting out campaigns completely themed on it. Campaign Analysis social strategiesThis post originally appeared on Social Times. Facebook Reactions are finally here.

How to Choose Which Online Tools to Use for Your Marketing Campaign

Simply Measured

There are literally hundreds, if not thousands, of online marketing tools available to help you plan, manage, execute, and measure the effectiveness of your digital marketing campaign. First up is the assessment phase, where you’ll determine your current marketing needs: What types of campaigns are you currently running? Different campaigns have different needs. Other types of campaigns, like SEO, may vary in their demands based on your team’s expertise.

Election 2016: Our Social Conversation Analysis

Simply Measured

Hashtags have played an important part in the elections this year, with the Republican side even spending money to buy the relevant hashtags for their campaigns.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Explore social media analytics, evaluate sentiment, and manage social campaigns across platforms.

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5 steps to measuring social media PR campaigns

Danny WhatMough

It might seem obvious, but how many agencies and businesses fail to really think about the reasons for embarking on a social media campaign in the first place. Turn analysis into action. Analysis for the sake of analysis will not get you very far.

The Rise of Micro-Influencers: How to Run a Micro-Influencer Campaign

Buffer Social

If you’re thinking of running an influencer marketing campaign, it can be a little daunting: How to do I discover the right influencers? A step-by-step guide to running a micro-influencer marketing campaign. Coordinate the campaign. Coordinate the campaign.

Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life. Influicity is currently working with a major retailer on a national activation, with 6 other campaigns in development.

How to Ideate a Winning Back-to-School Campaign

Unmetric

Working on a back-to-school campaign really pays off. Fret not, here’s the how-to on creating a kickass social media campaign. Here’s how the Discover feed for the most engaging content from the Retail industry looks like – Take a quick glance at the words that brands commonly used in their back-to-school campaigns. But you have to breathe life into your campaign by bringing in currency. You can employ whitespace analysis to do this.

7 Ways to Find Your Target Audience on Twitter

Simply Measured

It also means you must be prepared to: A) Pivot away from who you want your target audience to be, and towards who they really are , depending on what you find out in your analysis, or. B) A short analysis of your target persona typical behaviors. Education & Analysis Social Media

Step Into Christmas: Boosting your Christmas campaign performance with the right planning

Audiense

Whilst retailers have planned and put their Christmas campaigns into motion, it’s never too late to give them that final touch. Without a doubt, the centrepiece for Christmas campaigns is the TV ad , which year on year retailers compete to outperform one another. Santa’s coming!!

7 Brands Winning Social Media During the Olympics

Simply Measured

How to Create a Conversion-Based Social Campaign Download. Some of the campaigns are touching, some are thought provoking, and some are fun, but all provide lessons social media marketers can learn from, during the Olympics or otherwise.

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How to Transform Your Brand in 30 Days on Social

Simply Measured

25 Ways to Come Up with More Creative Campaigns Download. Run analysis on where your brand stands this year vs. last year on social: By engagement level, sentiment level, and business value contribution. This is great fodder for your campaign.

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Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017

Simply Measured

Creating social media content based on assumptions or half-assed “competitor analysis” is inefficient and ineffective. This can help you measure the impact of your social media marketing campaigns, and identify engagement and improvement opportunities.

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The Difference Between Listening, Analyzing, and Attributing on Social

Simply Measured

Analyzing: Analyzing gives you deep insight into the results of your owned social activities across all channels, uncovering the impact your campaigns have on audience engagement and allowing you to discover new ways to optimize for the best results possible.

How to Use Social Media for a Product Launch

Simply Measured

Use these ideas to inspire your social media strategy for your product launch: Launch creative teaser campaigns: Before launching your product, you need to stir the curiosity of your target audience. One of the best ways to do this is through a creative teaser campaign.

Buzzlogix Feature: Sentiment Analysis

Buzzlogix

What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. Learn how to activate sentiment analysis in your social listening by following our step-by-guide.

The devil’s in the data: Identifying the groups that won the election for Trump

Audiense

Hillary Clinton hired a team which grew to over 800 people working specifically on her campaign, and which spent $332M on advertising, dwarfing her victorious rival’s spend. This segment comprises Twitter account holders that vocally identified with Trump’s Make America Great Again campaign.

The Ultimate Guide to Micro-Influencers [GIFOGRAPHIC]

Simply Measured

Not sure how to get started with a micro-influencer marketing campaign? Education & Analysis Social MediaLooking for ways to increase profits without blowing your budget ? Give micro-influencers a try.

Instagram Lessons from the Forbes Top 10 Most Valuable Brands

Simply Measured

Whether you are just getting started on Instagram or you already have a strong presence, download the guide below for a comprehensive overview of the platform and tips to plan and optimize your Instagram campaigns. Brand Profiles & Case Studies Education & Analysis Social Media

How to Prioritize Your Social Media To-Do List

Simply Measured

Through planning we can also organize short-term campaigns, launches, events, and prepare as much as we can so that we can stay agile for those unforeseen moments that inevitably appear through tasks #2 and #3. Reporting and analysis. Education & Analysis Social Media

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Smart Measurement For Creative People

Waxing UnLyrical

When setting up a campaign, you generally want to follow these five steps: 1. You’ve been running a small store in the city for a year or so and want to increase sales through a coupon campaign. The follow through analysis is essential to judging the efficacy of any plan.