Oktopost

APRIL 11, 2022

In such a fast-paced environment, you need to do more than ever to differentiate your brand from the rest of the field. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis? What Is Competitive Analysis?

Analysis 118

Analysis Price Influencer Sentiment 118

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. This is because brands are now prioritizing return on investment (ROI). This trend is expected to continue into 2024.

Metrics 52

Metrics Influencer Sentiment ROI 52

Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program.

Influencer 167

Influencer Brands How To Marketing 167

Ignite Social Media

FEBRUARY 26, 2024

We’ve been doing nothing but social media marketing for brands since 2007. Are you a social media marketing O.G.? You know you’ve been doing social media marketing a really long time when: 1. You did influencer outreach by mailing out clever gift boxes ; 7. But we know we’re not the only ones.

Flash Mob 157

Flash Mob Social Media Marketing Meme 157

Ignite Social Media

NOVEMBER 6, 2023

Influencer marketing continues to be an essential part of most social media strategies. When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. One of the most effective forms of influencer content is short-form, eye-catching video.

Influencer 96

Influencer Campaign Video Instagram 96

Keyhole.co

JANUARY 16, 2024

Competition is fierce in today’s markets. This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. Social listening is a simple-to-use and highly effective technique for competitor analysis. 4 Benefits of social listening for competitive analysis 1.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Keyhole.co

JANUARY 18, 2024

This brand has a legacy of around 111 years and has seen steady success with outdoorsy drinkware, food storage, and cookware products. And behind this apparent miracle is a stroke of online marketing genius. This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits.

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing agencies.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Thus, making you time-efficient while enabling campaign management at scale.

Strategy 104

Strategy Sentiment Patterns Marketing 104

The Realtime Report

DECEMBER 11, 2017

Influencer Marketing – Weighing The Do’s and Don’ts. Influencer marketing has become a go to digital marketing solution. However, influencer marketing has its pros and cons. Here are a few do’s and don’ts, so that you don’t make a mistake when it comes to influencer marketing.

Influencer 168

Influencer Marketing Analysis Guidelines 168

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 110

Brands How To Sentiment Metrics 110

Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

Influencer 211

Influencer Engagement Fashion Retail 211

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Let’s dive in.

Strategy 122

Strategy Brands UGC Marketing 122

Pam Moore

APRIL 24, 2017

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Do you ever feel as though there is no human way you can create the content needed to make your brand and marketing successful as it can be?

Influencer 167

Influencer Industry Content How To 167

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media 114

Social Media Marketing Sentiment Influencer 114

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Social listening is the practice of using social tools to monitor what people are saying about your brand online.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

AUGUST 5, 2020

This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Benchmark your social performance.

Analysis 141

Analysis Strategy Sentiment Comparison 141

Ignite Social Media

JANUARY 8, 2019

By most accounts, influencer marketing is now a multibillion-dollar industry. If influencer marketing wants to move from a line item in the “experimental” budget to a line item in the media budget, the industry will need to continue to mature in 2019. Balancing Influencer Reach And Content Quality.

Influencer 141

Influencer Marketing Syndication Analysis 141

Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Keyhole.co

NOVEMBER 9, 2023

Shoppers are in a fervor of purchasing due to the numerous holidays within this timeframe, making it essential for your brand to be primed to seize this opportunity. What is influencer marketing? Influencers can be bloggers, celebrities, experts in a certain field, or even regular people with a large social media audience.

Metrics 52

Metrics Influencer Campaign CPA 52

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. important; }.

Influencer 145

Influencer Trends Marketing Guidelines 145

Keyhole.co

NOVEMBER 7, 2023

With that, you can strengthen the groundwork for brand growth. 8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. Take note of the actionable steps you can implement to take your brand’s voice above the online noise.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Pam Moore

APRIL 22, 2017

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. Who are they people who influence their thoughts and their buying decisions?

Influencer 166

Influencer Tips Marketing Training 166

Pam Moore

NOVEMBER 29, 2017

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

Influencer 160

Influencer Training Marketing Small Business 160

Pam Moore

JUNE 22, 2017

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? Here is what you will learn: – Influencer Marketing Trends 2017.

Course 163

Course Influencer Training Small Business 163

OnlineRockersHub Marketing Blog

JANUARY 24, 2020

Influencer marketing is all set to become a billion-dollar market with an increasing number of brands and businesses gaining commendable benefits. Moreover, influencers are leading the bandwagon with a constantly increasing number of followers and subscribers. Common Influencer Marketing Myths and the Truth Behind!

Influencer 82

Influencer Marketing ROI Metrics 82

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. But an ever-crowded space filled with brands and creators means your relevancy is always at risk. What is brand experience? Choose what narrative you want to build and follow it through in all your communications.

Brands 113

Brands Sentiment How To Analysis 113

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? Clear data. Trust us. )

Metrics 107

Metrics Examples Marketing HootSuite 107

Audiense

FEBRUARY 6, 2018

Influencer campaigns have the ability to give your brand a voice that your target audience will be more likely to trust and show an affinity too. The choice of the right influencer is the key to achieving your campaign objectives. 82% of consumers feel highly influenced by the recommendations of a micro-influencer.

eBook 81

eBook Influencer Marketing Statistics 81

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 131

Marketing How To Sample Samples 131

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 84

Analytics Conversation Brands Sentiment 84

agora pulse

AUGUST 1, 2019

When people think of influencer marketing campaigns on social media, a cliché often comes to mind: A brand reaches out to a mega-celebrity like a Kardashian and that person posts about the product or service in exchange for a huge sum of money. Just how small is micro? This is a win-win for both sides.

Influencer 124

Influencer Social Media Survey Campaign 124

Ignite Social Media

MARCH 18, 2024

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in. ” For many brands, social media is still under-resourced as an afterthought.

Social Media 96

Social Media Marketing Nielsen Resources 96