Keyhole.co

JANUARY 20, 2024

The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. In fact, surveys show that the majority of Facebook users follow at least six brands.

Small Business 100

Small Business Engagement Strategy Facebook 100

Keyhole.co

DECEMBER 5, 2022

From connecting with industry experts to building online communities, the platform enables it all. But this needs the data-driven and proactive approach of LinkedIn competitor analysis. So, brands need to put their best into developing their LinkedIn competitor analysis strategy. Better brand positioning.

Analysis 52

Analysis LinkedIn Research How To 52

Webbiquity SMM

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. What types of tools will be leveraged for execution and analysis? Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? Or all of them?

Social Media 267

Social Media Tips Marketing HootSuite 267

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Strategy 121

Strategy Brands Content UGC 121

Sprout Social

MARCH 24, 2020

Because the opportunities and marketing channels available to brands today are staggering. A SWOT analysis can point you toward the answers ASAP. A SWOT analysis can point you toward the answers ASAP. What advantages or strengths does your brand boast? (“We have a definitive brand voice and active community”).

Analysis 86

Analysis Social Media ROI How To 86

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 84

Analytics Conversation Brands Sentiment 84

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. But Reddit isn’t the best place for every company.

Reddit 100

Reddit Brands Meme Forums 100

Pam Moore

MARCH 8, 2018

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. It’s humans who read them.

Brands 167

Brands Training Policies Template 167

Pam Moore

OCTOBER 9, 2017

It's these common foundations that weave the threads for relationships, trust and community. They say they want to build community. Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Brand storytelling requires both art and science. Definition of brand storytelling.

Brands 166

Brands Small Business Communities Authentication 166

Unmetric

JUNE 18, 2019

Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page. To help you rise above all the clutter and noise around contests, offers, and other brands’ advertisements, don’t you think you need some allies by your side?

Analytics 119

Analytics Tools Facebook Overview 119

Mindjumpers

NOVEMBER 17, 2014

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Earlier this year a study revealed that the organic reach for brands declined to 2-6%. Is your company considering content amplification on Facebook? What are they saying about you?

Advertising 230

Advertising Facebook How To Guidelines 230

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Your brand is not your logo! It's community.

Brands 167

Brands Strategy Authentication Reputation 167

Pam Moore

MAY 12, 2019

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube.

Brands 109

Brands Strategy Reputation Authentication 109

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

Activities 97

Activities Brands Analysis Template 97

Pam Moore

NOVEMBER 30, 2018

The heart of digital and social marketing success is community. The true power comes in the form of community. Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you. The truth is that communities take time. Be available.

Communities 60

Communities Strategy Brands Marketing 60

Pam Moore

NOVEMBER 30, 2018

The heart of digital and social marketing success is community. The true power comes in the form of community. Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you. The truth is that communities take time. Be available.

Communities 60

Communities Strategy Brands Marketing 60

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Tools like Creator Studio for Facebook and Instagram can help. You can schedule posts, interact with your community and even monetize your content. What is Creator Studio?`

Instagram 104

Instagram Facebook Marketing Features 104

Keyhole.co

NOVEMBER 19, 2023

Competitor analysis By examining content and activities that do and don’t work for competitors, you should have a better understanding of which tactics resonate with your target audiences. Sub-Goals: If you prioritize developing a large following, devote substantial resources to Facebook. Start by selecting two to five competitors.

Template 52

Template Templates Examples Social Media 52

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

Activities 60

Activities Communities Social Media How To 60

Pam Moore

DECEMBER 19, 2017

Is your Facebook marketing strategy and business Page ready for 2018? 2018 is going to be more challenging than ever for brands wanting to tap into the power of 1.37 billion monthly active users that Facebook proudly supports. residents use Facebook several times a day? The truth is Facebook marketing is not easy.

Facebook 166

Facebook Marketing Training Template 166

Pam Moore

MAY 27, 2019

Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision? 5 easy ways to use data and social insights to humanize your brand.

Data 106

Data Brands Strategy Authentication 106

Pam Moore

MAY 14, 2017

Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways.

Brands 166

Brands Authentication Wikipedia Training 166

Pam Moore

MARCH 26, 2019

It's in the DNA of successful franchisor founders to empower their tribe of franchisees and customers to be the best brand evangelists in the world. They fear that putting the technology in the hands of their franchisees will open up their brand for more risk. Many franchisors will state they are a big fan of digital and social.

Organization 106

Organization Social Media Brands Training 106

Pam Moore

JUNE 8, 2017

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Depending on how connected you are with your community they may be interested in what you eat, where you go for breakfast. Know Yourself.

Authentication 167

Authentication Brands Training Communities 167

Pam Moore

JANUARY 17, 2018

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. Sign up for the webinar here -> Ge t a Grip on Facebook Marketing in 2018 – What You Need to Know! Yes, you read that right, less.

Facebook 164

Facebook Training Template Templates 164

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook.

Feed 167

Feed Feedly Metrics News 167

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Data analysis Now that you have all this big, powerful data, you’ll want to make sense of it.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Pam Moore

JANUARY 14, 2019

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? Depending on how connected you are with your community they may be interested in what you eat, where you go for breakfast. Who is in your community? What do I share? Know Yourself.

Authentication 99

Authentication Brands Template Templates 99

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content. Methodology. in November and December.

Metrics 60

Metrics Brands Facebook Sample 60

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Facebook wants your content to do more than just inspire and appease your audience.

Feed 164

Feed Feedly News Tips 164

Pam Moore

AUGUST 8, 2019

Your brand is the foundation and one of the most important aspects of your business. Bottom line, you have one chance to make a first, second and third brand impression. Your brand is who you are. It is what your customers experience when they come in contact with your brand and the people who make it what it is, good or bad.

Brands 60

Brands Strategy Reputation Training 60

Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. It’s community. At the root of your brand are a set of experiences.

Brands 113

Brands Strategy Reputation Marketing 113

Waxing UnLyrical

JULY 11, 2014

Does your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back? What do you think of kybecca’s approach and my analysis of it: spot on, or dead wrong? Have you seen other creative approaches to branding?

Brands 174

Brands Consultant Travel Analysis 174

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Don’t pretend you are someone or a brand you are not. Think about the brands you love. Download our Audience Analysis Worksheet.

Brands 105

Brands Authentication Template Templates 105

Pam Moore

AUGUST 13, 2019

Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands. As the digital and social web gets louder and more crowded, marketers are always looking for new ways to better connect with their audiences and communities in a meaningful, authentic and memorable way.

Brands 60

Brands Authentication Template Templates 60

Pam Moore

APRIL 1, 2020

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 78

Apple Brands Tips Consultant 78