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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

That’s thanks to our great tools… and to thousands of raving reviews like this one: View this review on G2 Competitive analysis Hootsuite Analytics does Instagram, Facebook, and X (formerly Twitter) competitor analysis for you. Then, click on Competitive analysis in the Benchmarking section.

Analytics 119
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23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Buffer Social

Its cross-channel social listening features allow you to contextualize and qualitatively analyze topics, hashtags, and keywords. You can tell how your content performs on various social networks from its visual and intuitive reports. You’ll also be able to create a competitor analysis with similar info.

Analytics 109
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Top 10 Social media reputation management tools for 2025

Oktopost

“What you desire to appear” refers to how others perceive you, or in the case of B2B social media reputation management, the perception your audience has of your business on social media platforms. Influence scoring and impact analysis Knowing who’s shaping the conversation gives you a clear advantage in reputation management.

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5 Best Facebook Marketing Tools For Your Needs In 2025

Keyhole.co

Any good marketer or brand manager knows that a strong strategy is essential for success. And a crucial component of every good strategy is monitoring. Monitoring and ongoing analysis are vital for almost every aspect of your business – from keeping track of overheads to adjusting your sales funnel.

Tools 52
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8 best brand monitoring software to grow your brand in 2025

Sprout Social

Social media monitoring tools scratch the surface, tracking only social networks. Brand monitoring software captures conversations across the digital landscape. You can intercept issues before they escalate, identify ways to improve sentiment and get valuable insight into how audiences perceive your brand.

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The Impact of AI-Powered GIF Converters in Social Media Marketing

Webbiquity SMM

Image Credit: Smart Insights For brand and B2B marketers, social media increases brand exposure, drives website traffic, provides market insights, and fosters engagement with brand advocates. One of those trends is the increasing use of animated GIFs.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Results can be exported to Excel for further sorting and analysis. Budget: Under $500 per month.

SM2 213