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How and why you need to track brand mentions across networks

Sprout Social

Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Brands 117
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How AI-Powered Social Listening is Changing the Future of Brand Monitoring

Keyhole.co

How AI Enhances Brand Monitoring Capabilities AI can process large volumes of data. Real-time analysis across platforms Before AI, brand monitoring was mostly reactive. A telecom brand sees a spike in YouTube comment volume on a competitors new ad campaign. But thats not its biggest advantage. Lets explore.

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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Reddit has long been a pioneer in community-driven conversationswell before social listening became a marketing staple. Since 2005, its evolved into a cultural nerve center with over 100,000 active communities and 22 billion posts and comments, influencing everything from buying behavior to political discourse.

Reddit 124
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. It incorporates Blue Silk GPT for AI analysis.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

The social media monitoring tools listed here do far more, enabling you to monitor brand mentions across social networks and online forums in real time. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting.

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23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Buffer Social

It lets you track hashtags, keywords, and accounts, providing a wealth of information such as reach, top posts, share of voice, and more for your brand. You’ll also be able to create a competitor analysis with similar info. Decide whether to boost Facebook posts or not based on predictive analysis.

Analytics 108
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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. Here’s a handy list! Twitter Analytics. Union Metrics.

Analytics 204