Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

Company 120

Company Instagram B2B Survey 120

Visually SM

OCTOBER 29, 2020

Why does every company need a social media strategy? Having a well-crafted strategy will help you clarify your opportunities, weaknesses, strengths, and threats, as in a SWOT analysis. Why does every company need a social media strategy? If you aim to leverage those channels, you will need to develop a social media strategy.

Social Media 130

Social Media Engagement Strategy How To 130

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average!

Software 101

Software Marketing Analytics B2B 101

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. Why track LinkedIn analytics?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

BeingOptimist

MAY 22, 2023

These technologies are already being applied to developing creative and captivating mobile applications that provide consumers with individualized experiences. This article will explain what AI mobile app development entails and why you need AI integration if you’re trying to enter this market and build an AI app.

Applications 40

Applications Mobile Team Data 40

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. The interactions may or may not involve your company.

Examples 103

Examples Template Templates How To 103

Oktopost

OCTOBER 23, 2019

Subscribe to “B2B Marketing Now” to stay up to date ! On the one hand this is good, since this will give advertisers a more holistic reach within the Google ecosystem (especially with mobile and multi-device browsing). Nothing comes out for use within other platforms or for independent performance analysis.

Marketing 110

Marketing YouTube Overview Instagram 110

Keyhole.co

NOVEMBER 29, 2023

The only time they watch mobile is in the morning before leaving for school and after returning from school in the evening. Competitor Analysis Other creators sharing similar interests and audiences with you can be the best source to identify the best YouTube posting time. She likes researching topics related to B2B and SaaS.

YouTube 59

YouTube Analytics Analysis Engagement 59

Keyhole.co

FEBRUARY 4, 2023

If you are the admin of your company or business page, you will be able to check its analytics. From the drop-down menu, select the company page whose analytics you want to see. Just click on Edit competitors and add the company pages you want to monitor. Here’s how you to access them: Log in to your LinkedIn account.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

If you are the admin of your company or business page, you will be able to check its analytics. From the drop-down menu, select the company page whose analytics you want to see. Just click on Edit competitors and add the company pages you want to monitor. Here’s how you to access them: Log in to your LinkedIn account.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Sprout Social

JULY 6, 2022

Mobile commerce: what it is and why you should care. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. However, it’s a perfect fit for tech companies and B2B brands to respond to customer care on Twitter in real-time.

Twitter 105

Twitter Tourism Travel Education 105

Sprout Social

NOVEMBER 14, 2019

When it comes down to it, social customer care is about building relationships with your audience and engaging, whether your company is B2B or B2C. Advanced keyword, productivity and trend analysis helps you identify valuable opportunities and areas for improvement. Mobile app to communicate while on the go.

Strategy 64

Strategy Report Publishing Team 64

Convince & Convert

MARCH 4, 2016

It is important to have your marketing goals aligned with the overall company goals. Converting your visitors into leads and sales will prove that the spend is worthwhile to the company. While that percentage is likely to have grown in a year, it is still a staggering number of businesses not adapting to a mobile world.

ROI 60

ROI Statistics Software Metrics 60

Writtent Blog

JULY 3, 2013

The Direct Marketing Association reports that email drives more ROI than any other form of outreach for 67% of companies, and it’s the top source for new sales for 30% of marketers. Image credit: nokhoog buchachon/freedigitalphotos.net. Has your company done any testing on the best time to send email newsletters ?

B2B 89

B2B Newsletter Metrics Curation 89

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Razor Social

JANUARY 10, 2018

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? No wonder so many companies fail at it! If your website is on WordPress, you can use Warfareplugins to create custom, mobile-ready social share buttons. Domain authority of your site.

Content 104

Content How To Marketing Metrics 104

Pam Moore

JANUARY 4, 2017

We don’t want to wait in line or even wait for a mobile web page to load on our device. They optimize their LinkedIn company profiles. Audience Analysis Worksheet (worksheet to help you prioritize your niche). As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification.

Social Media 167

Social Media Social Networking Training Instagram 167

Oktopost

OCTOBER 17, 2022

The typical B2B buyer’s journey is long and convoluted, making it hard to know where users are in the process. It’s often used as a metric to gauge how well a company is meeting the needs of its customers, or how satisfied they are with the experience. What Is User Engagement and How Do You Measure it? Churn rate.

Metrics 150

Metrics Engagement B2B Loyalty 150

Pam Moore

DECEMBER 7, 2017

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. Audience analysis worksheet to help you identify and prioritize your top audiences. Supporting Resources:

Template 167

Template Templates Trends Content 167

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). As a result, B2B sales organizations are struggling on multiple fronts. This has radically changed over the years.

B2B 22

B2B Analytics Data Patterns 22

Buffer Social

NOVEMBER 30, 2016

Data analysis. How power is shifting from companies and brands to consumers. You’ll learn all about SEO, blogging , landing pages, lead nurturing, conversion analysis and reporting come together to form a modern-day inbound marketing strategy. PPC for lead generation and B2B. PPC for lead generation and B2B.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. What are people saying about your company / brand on social media sites?

Tools 170

Tools Social Media Netvibes Lithium 170

SalesChoice

OCTOBER 4, 2016

Deloitte Global predicts that by the end of 2016 more than 80 of the world’s 100 largest enterprise software companies will have integrated cognitive technologies into their products, a 25 percent increase on the prior year. The company expects this strategy to result in $20 million in additional revenue when rolled out globally.

Software 20

Software Patterns Applications B2B 20

Keyhole.co

MAY 18, 2023

Twitter receives approximately 80% of its traffic via mobile. 82% of B2B content marketers use Twitter. 58 million companies have a LinkedIn presence. 75% of B2B marketers advertise on LinkedIn. 58 million companies have a LinkedIn presence. 75% of B2B marketers advertise on LinkedIn. On average, 4.2

Statistics 59

Statistics Social Media B2B YouTube 59

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Meghan Biro. MeghanMBiro. Liz Bonilla.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

MAY 25, 2010

link] Shane Jacob Like this post from @jaybaer nice advice on addin online marketing to an agency's services [link] [link] Shane Jacob Like this post from @jaybaer nice advice on addin online marketing to an agency's services [link] [link] Patrick Reyes The digital eco system can be applied to large companies too!

Marketing 123

Marketing Social CRM Conference Social Media 123

Social Media Strategies Summit

NOVEMBER 18, 2022

Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app. LinkedIn is the only B2B-dedicated platform in our roundup. LinkedIn’s audience analysis tools are second to none. Company size. Image source. Image source.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Hootsuite

DECEMBER 9, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. How are B2B organizations connecting their sales team to prospects without events and conferences? Here are 5 questions to see how your approach compares. Get the full report now!

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Find out more about Sprout’s analytics and reporting capabilities here.

HootSuite 111

HootSuite Brands Price Collaboration 111

Pam Moore

DECEMBER 11, 2016

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. 70% of B2B marketers plan to create more content in 2017 compared to 2016. Content Marketing Institute).

Template 167

Template Templates Content NewsCred 167

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? TA : Each of our companies is a “smart agent&# in some way.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Hootsuite

DECEMBER 10, 2019

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. This trust means employees expect the companies they work for to make things better , not just make better things. In particular, millennials identified several areas they want their companies to deliver on.

Trends 145

Trends Social Media CPA Sports 145

Sprout Social

APRIL 13, 2022

Mobile commerce: what it is and why you should care. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. 4 overlooked B2B market research methods for understanding your customers. Consumer goods social media resources.

Instagram 122

Instagram Tourism Travel Education 122

Sprout Social

JULY 6, 2022

Mobile commerce: what it is and why you should care. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. 4 overlooked B2B market research methods for understanding your customers. Consumer goods social media resources.

Tourism 114

Tourism Facebook Travel Education 114