Expert insights. Personalized for you.
Pixlee has compiled a list of the best ways to use social media analytics to help shape your brand’s marketing strategy. Before beginning your social media data analysis, figure out what are your social media key performance indicators (KPIs). MORE
Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment. So I ask you again – is Sentiment Making Brands Stupid? MORE
Using Mention’s social media monitoring tool, you can receive real-time alerts of mentions of your brand, analyze sentiment, and respond to the alerts from within the Mention Dashboard. This tool has both English and Arabic dialects analysis. Did you know there are 3.5 MORE
Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? Sentiment analysis is the process of retrieving information about a consumer’s perception of a product, service or brand. If you want to know exactly how people feel about your business, sentiment analysis can do the trick. MORE
Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors. from Simply Measured Social Analytics. MORE
The data is broken down into three tabs: overview, audience analysis and post trends. The audience analysis tab has the typical 17 demographic segments you are used to seeing for your page demographics (age, gender, relationship, household income, etc.). MORE
That's sort of how I look at data and analytical methods. Here's how it works: First, remember the basic building blocks of social media analysis : data, analytics, and application. We fall back on social media + sentiment analysis + marketing. MORE
My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Is It Time To Reconsider Sentiment Scoring? MORE
In our bid to make social media analysts’ lives spreadsheet-free, we’ve added yet another layer of analysis to our famed Brand Posts tab. promoted or positive sentiment). The post Now in Unmetric: A whole new layer of segmentation to make your life easier appeared first on Unmetric Social Media Analytics Blog. MORE
Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. Analytics are often essential for answering your questions. Instagram Insights) or other Instagram analytics tools. MORE
But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Updated for 2019! MORE
Pixlee has compiled a list of the best ways to use social media analytics to help shape your brand’s marketing strategy. Before beginning your social media data analysis, figure out what are your social media key performance indicators (KPIs). Using media analytics, marketers can rationalize the ROI and prove the value of social media. Social analytics provide marketers with insights into what content, products, and advertising are creating the most buzz and interest online. MORE
Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. Instant alerts of your brand mention along with sentiment analysis help you react to them with real-time insights. MORE
How to be more analytical. “Second, marketers don’t know much about content analysis – it’s not something that they’ve really used in the past. Measurement MeasurePR Public Relations #measurepr analytics Marketing seth duncan MORE
We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Google Analytics. MORE
Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. Measurement Social media analysis MORE
A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics. Why do a SWOT analysis on social media? However, taking the time to conduct a social media SWOT analysis is totally worth it. MORE
What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. Learn how to activate sentiment analysis in your social listening by following our step-by-guide. MORE
This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. MORE
In my last post, I suggested that intelligence and analytics are two angles on the same challenge: developing the information value in available data. Proposing a formal definition isn't my point, so let's think about it this way: We do a lot of quantitative analysis these days. MORE
To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations. MORE
This is an incredible time saver: our filters are great for handling most qualitative analysis, but manual categorization of results can be time consuming. Refine Sentiment Analysis With Rule Based Tagging. What is rule based tagging ? MORE
Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. If the system provides automated sentiment scoring, how does it work? Does the system go beyond sentiment? MORE
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. MORE
When people ask about sentiment , opinion , and complaints , they're asking about content. The companies they talked about suddenly needed to pay attention, and the existing paradigm with the closest fit was media analysis. Measurement Social media analysis MORE
And while the idea of conducting competitive analysis isn’t particularly “fun,” it’s absolutely necessary. Why Competitor Analysis Tools Are a Must-Have. Competitor analysis tools for SEO. Competitor analysis tools for content. Competitor Analysis Tools for Social Media. MORE
but a deeper analysis will provide marketers with more valuable business insights. That metrics’ value lies in the possibility of real-time content analysis and its influence. Marketers can monitor the performance (reach, engagement rates, sentiment etc.) MORE
Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics). MORE
Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Luckily, you can choose from a variety of Twitter analytics tools to help you do this. Which are the best Twitter analytics tools with which to get started? Twitter Analytics. MORE
Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors. from Simply Measured Social Analytics. MORE
A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. Among its comprehensive suite of social media management tools, Sprout Social also offers a powerful analytics solution for Twitter. Pull up custom analytics reports for any date range to understand how your posts are performing. Native Twitter Analytics. MORE
Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your social accounts and campaigns. 11 of the best social media analytics tools. Hootsuite Analytics. MORE
Sentiment analysis helps you identify how a certain brand or post is perceived by people. This also applies to solve consumer queries that your competitors haven’t by filtering posts based on negative sentiment they had received. MORE
Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. Real-time monitoring and analytics for Twitter. 11) Twitter Analytics. MORE
Social Analytics: A Valuable Tool Evolving To Meet Expectations. G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products. MORE
If you are still wading through a sea of analytics and wondering if it is really possible to measure social media and digital PR, you should be reading Katie Paine’s Measurement Standard. MORE
Let’s talk about how to incorporate them into your approach to reporting and analysis. If comment threads are accumulating, what’s driving the discussion, and what’s the overall sentiment? This can show you what people are talking about, sentiment, keywords and trending topics. MORE
If your business is using Facebook, you need to be using Facebook analytics. Why use Facebook analytics (a.k.a. Analytics give you tons of valuable information that can help you track and measure your results so you can refine your strategy and measure your return on investment. MORE
million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. MORE
Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics. MORE
Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Keeping track of the online community’s reaction to the big finale was essential for FIFA to gauge sentiment and reactions to the event. MORE
Results can be exported to Excel for further sorting and analysis. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Until fairly recently, keeping track of your organization’s online presence was relatively easy. MORE
Tools that can identify source languages usually offer filters based on the language, which is useful for directing items to analysts who can read them, as well as for analysis of content by language. Apply text analytics to content in the language. International Social media analysis MORE
Many marketers rightfully look at Google Analytics data to glean their ROI from social media. The good news is that Google themselves have taken steps to remain GDPR-compliant, meaning that Analytics can still work its magic for those who’ve accepted your privacy terms. MORE
Buzzlogix
AUGUST 28, 2017
What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. Learn how to activate sentiment analysis in your social listening by following our step-by-guide.
Buzz Marketing for Technology
AUGUST 3, 2011
Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment. So I ask you again – is Sentiment Making Brands Stupid?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Buzz Marketing for Technology
AUGUST 10, 2011
To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations.
agora pulse
JUNE 13, 2020
Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Luckily, you can choose from a variety of Twitter analytics tools to help you do this. Which are the best Twitter analytics tools with which to get started? Twitter Analytics.
Sprout Social
MARCH 27, 2019
Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? Sentiment analysis is the process of retrieving information about a consumer’s perception of a product, service or brand. If you want to know exactly how people feel about your business, sentiment analysis can do the trick.
Talkwalker SM
APRIL 28, 2016
This is an incredible time saver: our filters are great for handling most qualitative analysis, but manual categorization of results can be time consuming. Refine Sentiment Analysis With Rule Based Tagging. What is rule based tagging ?
Net-Savvy Executive
MARCH 12, 2012
Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. If the system provides automated sentiment scoring, how does it work? Does the system go beyond sentiment?
Sprout Social
JUNE 20, 2019
And while the idea of conducting competitive analysis isn’t particularly “fun,” it’s absolutely necessary. Why Competitor Analysis Tools Are a Must-Have. Competitor analysis tools for SEO. Competitor analysis tools for content. Competitor Analysis Tools for Social Media.
Sprout Social
MARCH 2, 2020
Let’s talk about how to incorporate them into your approach to reporting and analysis. If comment threads are accumulating, what’s driving the discussion, and what’s the overall sentiment? This can show you what people are talking about, sentiment, keywords and trending topics.
Hootsuite
JANUARY 20, 2020
If your business is using Facebook, you need to be using Facebook analytics. Why use Facebook analytics (a.k.a. Analytics give you tons of valuable information that can help you track and measure your results so you can refine your strategy and measure your return on investment.
Sprout Social
MARCH 24, 2020
A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics. Why do a SWOT analysis on social media? However, taking the time to conduct a social media SWOT analysis is totally worth it.
Webbiquity SMM
FEBRUARY 13, 2017
Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics).
Convince & Convert
JULY 30, 2015
Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Keeping track of the online community’s reaction to the big finale was essential for FIFA to gauge sentiment and reactions to the event.
The Realtime Report
FEBRUARY 12, 2017
Social Analytics: A Valuable Tool Evolving To Meet Expectations. G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products.
Net-Savvy Executive
FEBRUARY 27, 2012
Tools that can identify source languages usually offer filters based on the language, which is useful for directing items to analysts who can read them, as well as for analysis of content by language. Apply text analytics to content in the language. International Social media analysis
Net-Savvy Executive
MARCH 13, 2013
That's sort of how I look at data and analytical methods. Here's how it works: First, remember the basic building blocks of social media analysis : data, analytics, and application. We fall back on social media + sentiment analysis + marketing.
Buffer Social
MARCH 6, 2017
We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Google Analytics.
Waxing UnLyrical
MARCH 28, 2011
How to be more analytical. “Second, marketers don’t know much about content analysis – it’s not something that they’ve really used in the past. Measurement MeasurePR Public Relations #measurepr analytics Marketing seth duncan
Net-Savvy Executive
MARCH 15, 2011
Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. Measurement Social media analysis
Sprout Social
MARCH 21, 2019
A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. Among its comprehensive suite of social media management tools, Sprout Social also offers a powerful analytics solution for Twitter. Pull up custom analytics reports for any date range to understand how your posts are performing. Native Twitter Analytics.
Proactive Report
FEBRUARY 13, 2013
If you are still wading through a sea of analytics and wondering if it is really possible to measure social media and digital PR, you should be reading Katie Paine’s Measurement Standard.
Buffer Social
APRIL 19, 2017
Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. Analytics are often essential for answering your questions. Instagram Insights) or other Instagram analytics tools.
Techipedia: Tamar Weinberg
AUGUST 17, 2011
This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.
Webbiquity SMM
OCTOBER 13, 2010
Results can be exported to Excel for further sorting and analysis. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Until fairly recently, keeping track of your organization’s online presence was relatively easy.
Convince & Convert
AUGUST 29, 2017
Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors. from Simply Measured Social Analytics.
Net-Savvy Executive
MAY 27, 2011
In my last post, I suggested that intelligence and analytics are two angles on the same challenge: developing the information value in available data. Proposing a formal definition isn't my point, so let's think about it this way: We do a lot of quantitative analysis these days.
Convince & Convert
AUGUST 29, 2017
Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors. from Simply Measured Social Analytics.
Talkwalker SM
FEBRUARY 8, 2016
million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing.
Pixlee
APRIL 18, 2017
Pixlee has compiled a list of the best ways to use social media analytics to help shape your brand’s marketing strategy. Before beginning your social media data analysis, figure out what are your social media key performance indicators (KPIs). Using media analytics, marketers can rationalize the ROI and prove the value of social media. Social analytics provide marketers with insights into what content, products, and advertising are creating the most buzz and interest online.
Buzz Marketing for Technology
FEBRUARY 9, 2011
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.
Buzz Marketing for Technology
NOVEMBER 17, 2011
My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Is It Time To Reconsider Sentiment Scoring?
Pixlee
APRIL 18, 2017
Pixlee has compiled a list of the best ways to use social media analytics to help shape your brand’s marketing strategy. Before beginning your social media data analysis, figure out what are your social media key performance indicators (KPIs).
Mindjumpers
JANUARY 25, 2013
but a deeper analysis will provide marketers with more valuable business insights. That metrics’ value lies in the possibility of real-time content analysis and its influence. Marketers can monitor the performance (reach, engagement rates, sentiment etc.)
Hootsuite
APRIL 2, 2020
Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your social accounts and campaigns. 11 of the best social media analytics tools. Hootsuite Analytics.
Unmetric
SEPTEMBER 9, 2019
Sentiment analysis helps you identify how a certain brand or post is perceived by people. This also applies to solve consumer queries that your competitors haven’t by filtering posts based on negative sentiment they had received.
Webbiquity SMM
MAY 2, 2017
Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics.
Unmetric
FEBRUARY 28, 2019
In our bid to make social media analysts’ lives spreadsheet-free, we’ve added yet another layer of analysis to our famed Brand Posts tab. promoted or positive sentiment). The post Now in Unmetric: A whole new layer of segmentation to make your life easier appeared first on Unmetric Social Media Analytics Blog.
Webbiquity SMM
JANUARY 24, 2017
Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. Real-time monitoring and analytics for Twitter. 11) Twitter Analytics.
Ignite Social Media
JANUARY 25, 2018
The data is broken down into three tabs: overview, audience analysis and post trends. The audience analysis tab has the typical 17 demographic segments you are used to seeing for your page demographics (age, gender, relationship, household income, etc.).
Sprout Social
JUNE 15, 2020
Many marketers rightfully look at Google Analytics data to glean their ROI from social media. The good news is that Google themselves have taken steps to remain GDPR-compliant, meaning that Analytics can still work its magic for those who’ve accepted your privacy terms.
Unmetric
AUGUST 19, 2019
Using Mention’s social media monitoring tool, you can receive real-time alerts of mentions of your brand, analyze sentiment, and respond to the alerts from within the Mention Dashboard. This tool has both English and Arabic dialects analysis. Did you know there are 3.5
Unmetric
AUGUST 28, 2019
Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. Instant alerts of your brand mention along with sentiment analysis help you react to them with real-time insights.
Net-Savvy Executive
JUNE 8, 2012
When people ask about sentiment , opinion , and complaints , they're asking about content. The companies they talked about suddenly needed to pay attention, and the existing paradigm with the closest fit was media analysis. Measurement Social media analysis
52 
Let's personalize your content