Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. But thanks to social media data analysis tools, Facebook monitoring has become more effective than ever. Boost engagement by ensuring your team responds to all Post comments?

Facebook 100

Facebook Sentiment Marketing Analysis 100

Convince & Convert

SEPTEMBER 14, 2024

Five tips on how to use AI to target and segment audiences: Machine learning (ML) and Predictive Analytics Since 45% of marketers identify audience segmentation as a key issue, leverage AI-powered tools like machine learning and predictive analytics to segment your audience more effectively.

Trends 144

Trends Data Tips Marketing 144

Sprout Social

OCTOBER 28, 2024

Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Brands 117

Brands Sentiment Forums Brand Monitoring 117

Hootsuite

JUNE 25, 2025

This gives it a huge advantage for queries and tasks related to strategy, trends, or industry analysis. Sentiment analysis It’s important to understand the context in which you’re creating social content. Sentiment analysis provides that context by revealing what people think about you, your competitors, or your industry.

HootSuite 102

HootSuite Sentiment Marketing Trends 102

Sprout Social

JANUARY 31, 2025

Mastercard started jumping on microtrends with AI data analysis Global brands need a head start if theyre going to respond to social media microtrends (conversations that dominate social platforms for three days, max). Lets look at some AI in social media examples to see how brands use AI to their advantage.

Examples 115

Examples Social Media Strategy Sentiment 115

Ignite Social Media

JANUARY 29, 2025

Social analytics platforms vary in the quality of the information they provide to marketers, so when a tool gives us clear and actionable insight, its worth reporting on. Enter TikToks Video Analysis Tool. The Comment Analysis Tool goes further to analyze the comments and feedback left by viewers on your videos.

Analysis 60

Analysis Comments Video Sentiment 60

agora pulse

JUNE 13, 2020

Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Luckily, you can choose from a variety of Twitter analytics tools to help you do this. Which are the best Twitter analytics tools with which to get started? Twitter Analytics. Don’t count Twitter out. Agorapulse.

Analytics 204

Analytics Tools Twitter Hashtag 204

Buffer Social

JANUARY 16, 2025

BuzzSumo Talkwalker Mention Advanced analytics Starts at $49/month for up to 5,000 mentions. Analyze sentiment of brand mentions. Compare your brand’s analytics with competitors. Monitor mentions and detect negative sentiments. Track online conversations across multiple channels.

Tools 125

Tools Sentiment Price Social Media Management 125

Sprout Social

SEPTEMBER 10, 2024

Our latest AI-powered updates aim to do just that, cutting the time it takes for marketers to find, interpret and act on social data, including: Comment Sentiment in Reports —The last few years have proved the inimitable power of the comments section on social.

Widget 123

Widget Sentiment API Team 123

Sprout Social

SEPTEMBER 19, 2024

If engagement and brand sentiment are high on your list, a micro or nano influencer with an interactive, community-centric social media presence could be a great choice. Her post, which included a personal and sentimental connection to the airport, generated a significant amount of positive engagement from her audience.

Influencer 126

Influencer Campaign CPM Sentiment 126

Sprout Social

NOVEMBER 8, 2023

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Why do you need to analyze customer sentiment?

Sentiment 140

Sentiment How To Analysis Review 140

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports.

Analytics 133

Analytics Sentiment Analysis How To 133

Sprout Social

SEPTEMBER 1, 2020

Social media data analysis is a huge part of the job. Strong social media data analysis enables marketers to translate raw numbers and qualitative data into a story that answers the questions : What happened? But deeper analysis helps illuminate the greater impact of social media. Descriptive analytics: What happened? .

Analysis 145

Analysis Data Social Media Retail 145

Oktopost

APRIL 27, 2025

Web analytics : Tools like Google Analytics can tell you how many people are visiting your site, where theyre coming from, and what actions they take there. Comparative analysis: quantitative vs qualitative Now that weve broken down both types of marketing intelligence, lets compare them side by side.

Marketing 91

Marketing Sentiment Analysis Metrics 91

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social Media Analytics Defined. Google Analytics.

Analytics 179

Analytics Social Media Tools Price 179

Webbiquity SMM

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics). These tools can help you find out. 1) Socialbakers.

Social Media 221

Social Media Tools Netvibes Samples 221

Hootsuite

DECEMBER 3, 2024

Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals. Social media measurement involves using social metrics and analytics tools to track the success of your brand on social channels.

Social Media 108

Social Media How To Metrics HootSuite 108

Oktopost

NOVEMBER 20, 2024

To manage your reputation, you must proactively monitor social networks and review sites through social listening and sentiment analysis tools to see how your audience views your brand. Influence scoring and impact analysis Knowing who’s shaping the conversation gives you a clear advantage in reputation management.

Reputation 62

Reputation Social Media Tools Sentiment 62

Hootsuite

OCTOBER 30, 2024

Track your social media performance using metrics like engagement, reach, and sentiment to refine your strategy and improve your results. Most social media platforms provide built-in analytics that can offer in-depth audience insights like: Demographics. Age, gender, and location can help you understand who your followers are.

Social Media Management 121

Social Media Management Social Media HootSuite Metrics 121

Social Media Strategies Summit

SEPTEMBER 22, 2021

Upgrade to $5 per social channel per month to access publishing, analytics & engagement tools for social media geeks. Measure audience behavior and engagement through analytics and reporting tools. Track online mentions to understand customer perception, spot changes in sentiment, and measure brand visibility. Key Features.

Social Media 246

Social Media Tools Sentiment Price 246

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. Over two thirds (69%) even said they were making measurement and analytics their top priority. . What are data analysis tools? The rise of data analytics. The problem?

Analysis 139

Analysis B2B Data Tools 139

Convince & Convert

AUGUST 29, 2024

Even better, these safety measures extend beyond simple keyword blocking, as YouTube uses advanced contextual analysis to evaluate the overall content and sentiment of videos, so that your ads appear alongside content that aligns with your brand’s values. Understand its advantages and use it strategically.

YouTube 145

YouTube B2B Reputation UGC 145

Sprout Social

JANUARY 29, 2025

Content performance analysis Tracking performance metrics like traffic, engagement and conversions is vital for any content marketing strategy. AI-driven analytics tools give you real-time insights and actionable recommendations, and predictive analytics helps forecast trends so you can refine strategies for better results.

Content 127

Content Marketing How To Patterns 127

Keyhole.co

MARCH 9, 2025

Well teach you how to use analytics tools for maximum impact. Knowing your audience isnt a guessing game; its an analytics game. All major social media platforms provide built-in analytics tools that are easy to use. Third-party tools bring depth and cross-platform insights that most native analytics simply cant match.

Travel 52

Travel Analytics Social Media Engagement 52

Sprout Social

OCTOBER 24, 2023

This is where social media analytics for LinkedIn comes in. But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why? Let’s take a look.

Analytics 141

Analytics LinkedIn Tools Marketing 141

Sprout Social

MARCH 2, 2020

Let’s talk about how to incorporate them into your approach to reporting and analysis. If comment threads are accumulating, what’s driving the discussion, and what’s the overall sentiment? This can show you what people are talking about, sentiment, keywords and trending topics. Start with the numbers: quantitative data.

Analysis 145

Analysis Data Report Buy 145

Convince & Convert

JUNE 19, 2025

AI-Powered Data & Analytics: Your New Best Friend Stop guessing which content works. AI analytics tools (like Google Analytics 4 and HubSpot’s AI insights) highlight which campaigns, posts, or pages are actually driving conversions. Use AI-powered sentiment analysis to measure customer mood on social media.

Marketing 135

Marketing Tips Class Data 135

Hootsuite

OCTOBER 2, 2024

If you’re adding new paid tools to your budget, include a cost analysis to show how the tool will pay for itself. Use your analytics tools to find campaigns that exceeded expectations. Include a competitor analysis Understanding how your brand’s social efforts compare to those of competitors is important for budget decision-makers.

Social Media 113

Social Media HootSuite ROI How To 113

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

ROI 127

ROI Analytics Influencer Campaign 127

Hootsuite

APRIL 11, 2023

A SWOT analysis is a long-proven method of analyzing where your brand stands and how you’re stacking up against the competition. A social media SWOT analysis takes a close look at the social media landscape for your niche. Keep reading to find out more about how to run a social media SWOT analysis and the tools that make it a breeze.

Analysis 116

Analysis Social Media HootSuite Tips 116

Hootsuite

APRIL 2, 2020

Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your social accounts and campaigns. The information you get from social media analytics tools will help you determine which strategies work best. Response time.

Analytics 145

Analytics Social Media Tools HootSuite 145

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

Hashtag 134

Hashtag Analytics LinkedIn Content 134

Sprout Social

OCTOBER 3, 2024

Meanwhile, Spike Alerts notify your team of sudden changes in engagement or sentiment, allowing for proactive responses during critical moments. Analytics and reporting No social media strategy is complete without proper analytics and reporting.

Social Media 88

Social Media Patterns How To Analysis 88

Hootsuite

FEBRUARY 7, 2024

So where exactly can you find the hashtag analytics you need to do all of that? What are hashtag analytics? Hashtag analytics are data that provide information about the performance of hashtags on social media. 1 Analytics Tool for Growth Beautiful reports. You’ve come to the right place to find out. Clear data.

Hashtag 125

Hashtag Analytics Tools HootSuite 125

Sprout Social

MARCH 27, 2025

If your team requires deeper analytics, advanced automation or seamless integration with other marketing technologies, its essential to choose a platform that aligns with your goalsnot just one that checks the basic social media management boxes. Screenshot 9.

HootSuite 93

HootSuite Social Media Management Collaboration Analytics 93

Hootsuite

MAY 28, 2025

Premium plans start at $49/month Talkwalker SMMs looking to match influencers to audience needs based on existing affinity Sentiment analysis combined with trend prediction provides the framework for successful influencer campaigns Extensive feature set may be overwhelming for those focused only on influencer marketing Available on request Aspire.io

Influencer 109

Influencer BuzzStream Tools HootSuite 109

Hootsuite

DECEMBER 15, 2021

Which is why social media analytics are so critical to any successful campaign or brand strategy. Read on to dig into how to track social media analytics and social post analytics, and why these numbers are key to unlocking your engagement and reach. What is social media analytics? How to track social media analytics.

Analytics 144

Analytics Social Media HootSuite Templates 144