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Social media audience analysis: An easy tactical guide for 2025

Hootsuite

Done right, social media audience analysis goes beyond the basics. Key takeaways Social media audience analysis is about more than just demographics. What is social media audience analysis? Social media audience analysis starts with collecting audience data. Who is your social media audience, really?

Analysis 107
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8 Social Media Competitor Analysis Tools To Help You Get Ahead

Hootsuite

Social media competitor analysis tools should be a staple in every social manager’s toolbox. The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche. And to understand that context, you need competitive analysis tools. Clear data.

Analysis 113
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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience.

Analytics 117
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How to manage social media content creation across networks

Sprout Social

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. For example, by monitoring analytics you can determine audience sentiment and gauge emotional perceptions of your content.

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Seven Ways to Enhance B2B Marketing Strategies with AI

Webbiquity SMM

Moreover, AI-powered analytics can predict trends, helping companies stay ahead of the curve. Image credit: Kapwing Moreover, sentiment analysis tools like Brandwatch and Brand24 help you understand audience reactions. They analyze comments, likes, and shares to gauge sentiment.

B2B 234
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15 TikTok analytics tools that do the math for you

Hootsuite

If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. What are TikTok analytics tools? TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark.

Analytics 112
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23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Buffer Social

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 108