Net-Savvy Executive

AUGUST 12, 2014

Whether you like your books on paper or downloaded, you have to know it exists to read it, and because we''re in the twenty teens, there''s a social way to do it online. An obvious way to learn about books online is to ask your social networks—wherever you''re connected to people online, just ask ''em.

Social Networking 84

Social Networking Startup Curation Review 84

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools.

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

MARCH 7, 2022

Only if you have something more accurate to prove the value of your social marketing plan. Enter social media reporting. What is A Social Media Report? The icing on the cake is you can show the same results to your boss or client and help them see the ROI of their social media spend. Twitter Analytics.

Report 52

Report Social Media Metrics How To 52

Hootsuite

APRIL 29, 2020

In this article we explain how to create a social media schedule. Then, we share an easy-to-customize social media posting schedule template. Finally, we walk you through exactly how to schedule social media posts. How to create a social media posting schedule in 5 easy steps. Free social media scheduler.

Template 145

Template Templates Social Media Tools 145

Hootsuite

MAY 3, 2021

And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Campaign source.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Convince & Convert

AUGUST 8, 2019

The four most popular messaging apps already have more monthly active users than the four major social networks. analytics Click To Tweet. According to RhythmOne data, 84% of shares happen via dark social. The post What is Dark Social and How Is It Affecting Your Brand? According to a recent estimate , 12.1%

Brands 152

Brands Analytics Consultant Data 152

Sprout Social

JANUARY 19, 2021

Next, you’ll want to assess the performance of earned content, which refers to organic mentions of your brand in broader social conversations. This is where social listening comes into play. Sprout’s Analytics solution makes it easy to understand your content performance so you can create the right content for your audience.

Data 94

Data Sentiment API Analysis 94

Hootsuite

OCTOBER 12, 2021

And even though it’s not quite as big as Facebook or Instagram (yet), some demographics already choose it over most social networks out there. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. What is the For You page on TikTok?

Tips 116

Tips How To Hashtag Trends 116

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. The tool is excellent for trend analysis as well. all in one easy-to-use dashboard.

Industry 52

Industry News Google Brands 52

Hootsuite

APRIL 11, 2022

We’ve got you covered, from scheduling to analytics, engagement, editing, and ads. Pendulum also has an in-app analysis of your videos. If you’re a social media manager with multiple clients, you’ll have support for as many TikTok accounts as you add. TikTok analytics tools. TikTok Analytics. Brandwatch.

Tools 110

Tools HootSuite Marketing Analytics 110

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Does it offer analytics and reporting? Influencer marketing tools for social listening. Stay on top of trends. Key features.

Influencer 111

Influencer Tools Marketing Software 111

Sprout Social

JUNE 22, 2016

A common misconception is that you need a data scientist, analyst or analytics professional. But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. What Is Social Media Data? These numbers, percentages and statistics provide better insights into your social media strategy.

Data 100

Data Social Media How To ROI 100

Pam Moore

MAY 27, 2019

The social networks such as Facebook, Twitter, and LinkedIn present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with your audience in a unique, relevant and human way. Top free tools and social network data sources to leverage to humanize your brand.

Data 106

Data Brands Strategy Authentication 106

Pam Moore

AUGUST 13, 2019

Using Twitter, blog content and other social media posts for A/B testing to increase conversions. Leverage Twitter analytics for optimized results. Using web analytics such as Google Analytics to optimize conversions and sales. Audience Analysis Worksheet. How to Subscribe to Social Zoom Factor Podcast .

ROI 60

ROI Strategy Twitter How To 60

Hootsuite

AUGUST 19, 2021

Whether you’re an established social media manager interested in becoming a freelancer, or a business looking to hire one, we’ve outlined the rates, best practices, and key requirements of the role below. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today. Download them now.

Social Media Management 136

Social Media Management Social Media How To Template 136

Hootsuite

SEPTEMBER 9, 2020

So in that sense, whether or not YouTube meets social network criteria is irrelevant. Bonus: Download a free guide that reveals the exact steps one creator took to gain more than 23,000,000 views on YouTube with no budget and no expensive gear. With a YouTube channel for business, you have access to an Analytics tab.

YouTube 145

YouTube HootSuite Marketing Video 145

Convince & Convert

MAY 23, 2017

The four most popular messaging apps already have more monthly active users than the four major social networks. If we look at our direct traffic in Google Analytics and exclude traffic to the homepage, landing page, and app, we see that 21 percent of our traffic comes from dark social sources. Image via GetApp.

Brands 129

Brands Analytics Data Metrics 129

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Source: Hootsuite Analytics. Between 8:00 a.m.

Tips 141

Tips HootSuite Facebook How To 141

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. Download our guide.

Organization 101

Organization LinkedIn Strategy Social Media 101

Convince & Convert

JUNE 2, 2013

There is a ton of interesting insights in the report, which I emphatically recommend you download for free : Here’s some of what I wrote in my analysis: Social media is categorically NOT a meaningful source of direct traffic to ecommerce websites or of direct purchase conversions on those sites. Maybe that’s so.

Social Media 148

Social Media URL Conversation Report 148

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. It's easy to get side tracked by all the geekdom in social. Social Media is About Humans Connecting to and Growing With Other Humans. Social networks connect human beings. This era is about people.

Metrics 96

Metrics Social Media Marketing ROI 96

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. Under the Content tab in YouTube Analytics, “impressions and how they led to watch time” will show you how often your thumbnails were shown to viewers, how often that led to a view and how long a viewer kept watching.

YouTube 92

YouTube How To Analytics Metrics 92

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

MARCH 6, 2015

However, before you start the analysis process, click here to open a Google spreadsheet that will help give you a place to store your SEO audit data. ” (You also have the option of downloading it to Microsoft Excel.). To install Screaming Frog SEO Spider: Download the program from Screaming Frog. Track Your Analytics.

SEO 60

SEO Analytics Engineering URL 60

Hootsuite

FEBRUARY 5, 2020

Start with a social media competitive analysis. This guide will teach you how to conduct your own, but first… Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. What is competitive analysis?

Analysis 145

Analysis Template Templates Social Media 145

Rebekah Radice

FEBRUARY 25, 2019

Download it Now! Social Chat Q 1: Social Media Traffic, Myth vs. Reality. When conversions are lacking, but social interaction is high, where do you begin to get to the bottom of your traffic and conversion problem? First, go into Google Analytics, and add what’s called a secondary dimension. ” (YES!!).

Social Media 127

Social Media How To URL eBook 127

Sprout Social

JUNE 15, 2020

And hey, this actually leads us to another challenge of GDPR and social media… Social media traffic must accept your privacy policy. Let’s say you have a social media landing page that’s explicitly designed to encourage an opt-in such as a newsletter or free download.

Social Media 130

Social Media Privacy Marketing Policies 130

Pam Moore

JANUARY 23, 2019

Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis). Social Profit Factor Training Academy and Marketing Nutz Can Help! Social Profit Factor Training Academy and Marketing Nutz Can Help! . SoundCloud.

Content 60

Content How To Marketing Analysis 60

Razor Social

JANUARY 10, 2018

This tools integrates with Google Analytics allowing you to see how well your campaign forms are performing in terms of clicks, views, and overall conversion rates. If you are comfortable getting a bit more technical, you can also track your email conversions by setting up Goals in Google Analytics. Shares on a piece of content.

Content 104

Content How To Marketing Metrics 104

Pam Moore

APRIL 9, 2019

Download our Content Inventory Worksheet Here–> FREE Content Asset Audit and Inventory Worksheet + Social Media Content Calendar Template. Download our Content Inventory Worksheet Here: FREE Content Asset Audit and Inventory Worksheet and Editorial Calendar Template. Step 1: Know What Ya' Got! . Not too hard, heh!

Organization 60

Organization Content Template Templates 60

Pam Moore

APRIL 9, 2019

Download our Content Inventory Worksheet Here–> FREE Content Asset Audit and Inventory Worksheet + Social Media Content Calendar Template. Download our Content Inventory Worksheet Here: FREE Content Asset Audit and Inventory Worksheet and Editorial Calendar Template. Step 1: Know What Ya' Got! . Not too hard, heh!

Organization 60

Organization Content Marketing Template 60

Keyhole.co

JANUARY 5, 2023

With more than one billion active members, Instagram is one of the most prominent social networking channels among brands. Thus, many businesses use this photo and video-sharing site for social media marketing. It will show you the strengths and weaknesses of brands while identifying the issues in your social media marketing.

Analysis 52

Analysis Instagram Tools Sentiment 52

Hootsuite

JANUARY 20, 2020

If your business is using Facebook, you need to be using Facebook analytics. It’s packed full of insights and data that can help you get the most from the social network that reaches 1.62 Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

Analytics 145

Analytics Facebook HootSuite Overview 145

Kikolani

OCTOBER 29, 2012

Dropbox is a free cloud storage service that lets upload your photos, documents, and videos online in your Dropbox account so you don’t have to bother with sending and downloading attachments from emails. This is currently the social media love of my life. Keep track of all your social mentions with this nifty social media tool.

Blogger 159

Blogger Social Media Tools Disqus 159

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement.

Data 60

Data Social Media Brands Forums 60

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. The Social Habit pre-orders now available. download the most recent version of The Social Habit for free here ).

Brands 114

Brands Twitter Facebook Research 114

Sprout Social

SEPTEMBER 6, 2022

That’s where YouTube analytics comes in. There are tons of YouTube analytics tools that can give you comprehensive insights into your performance. We’ve put together a list of the best YouTube analytics tools that can give you an inside look into your YouTube performance. YouTube Analytics. Unbox Social.

Analytics 111

Analytics YouTube Tools Comparison 111