Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. You can also download the data and operate on it as well in CSV format files. SENTIMENT BASED ANALYTICS.

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it.

ROI 153

Trending Sources

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Overall, Pinterest analytics aren’t too special.

Instagram Analytics Guide: How to Pull & Examine Your Data

Sprout Social

With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. Here we’ll show you the six must-have Instagram analytics reports and how to pull your own data: 1. Instagram Engagement Analytics.

5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand.

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

When you complete these, you will be able to: Track goal conversions for your website in Google Analytics , a plus regardless of whether you care about social media conversions or not. When someone downloads a free report from your site.

ROI 62

Post Case Study: Triberr Visits vs. Google Analytics


Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics.

Social Attribution: Because Web Analytics Is the Wrong Tool for the Job

Simply Measured

Enough abstract metaphors, let me just lay it out there: If you’re using web analytics to attribute the onsite activity driven by social, you’re using the wrong tool. Web analytics tools rely on referrers and user agents to indicate where someone came from to get to your website.

How Web Analytics Will Emerge As A Cornerstone Of Customer Intelligence


Aloha Readers of, Here’s a great independent report from Forrester Analytics. Download this Forrester report today to get an analysis of current vendors and technologies that can help you move toward a more efficient and integrated approach to multichannel marketing.

7 Ways to Find Your Target Audience on Twitter

Simply Measured

How to Build a Social Media Calendar Download. Here’s how to find your target audience on Twitter in a clear, analytical progression. Simply Measured’s reporting solution offers easily downloadable reports, revealing who follows your competitors on Twitter.

The Difference Between Listening, Analyzing, and Attributing on Social

Simply Measured

You’re Doing Social Wrong Download. Sentiment Analysis that can tell you whether the commentary around your brand is skewing positive or negative right now. Can they bring these activity metrics into their audience engagement analysis as tactical baselines?

The New Social Metrics You Need to Know

Simply Measured

Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. But that’s not the only new metric you should start incorporating in your social analytics arsenal. Learn how to see real ROI in your social org by downloading the guide below.

Buzzlogix Feature: Sentiment Analysis


What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. Learn how to activate sentiment analysis in your social listening by following our step-by-guide.

Why Social Marketers Need to Understand the Funnel (And How)

Simply Measured

Marketing leaders recognize that social analytics tools are a critical component of their marketing stack. There is increasing parity in the social analytics market. Downloads. 25 Ways to Come Up with More Creative Campaigns Download. Education & Analysis Social Medi

Your Next Growth Hack Won’t Come from You

Simply Measured

You can growth hack email subscriptions, PR, ecommerce , product development, and — of course — analytics. Measuring Your Digital Brand Impact Download. 2017 Social Media Planning Template and Checklist Download. Education & Analysis Social Media

UGC 58

10 Actionable Video Basics for Social Media Marketing

Simply Measured

The Social Marketer’s Guide to Social Media ROI Download. You can set up YouTube Analytics to track all YouTube plays (or use a robust platform like Simply Measured to focus on the metrics that matter). TubeBuddy may be downloaded via Chrome.

Digital Is Going Dark: Only Early Adopters Will Thrive in 2017

Simply Measured

2017 Social Marketing Planning Guide Download. Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. Once you do that, talk to an analytics company that addresses dark social about how you can track, understand, and optimize based on dark social sharing.

Who “Owns” Social Media Data at Your Company?

Simply Measured

4 Ways to Make Social a Critical Part of Your Marketing Strategy Download. Awesome Things That a Social API Enables Download. In this scenario, a centralized business intelligence team handles all data and analytics for the company. Education & Analysis Social Media

Data 36

Content Marketing, Social Advertising, and SEO: Which Is Most Important?

Simply Measured

Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. But SEO is the king’s analytical mind at work. With the right analytics and strategy, a marketer can find the power in both sides of the coin, and will understand that one cannot work without the other.

A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself

Simply Measured

You’re Doing Social Wrong Download. Dan Siroker, Obama’s Director of Analytics, put it like this: My job was to use data to help the campaign make better decisions. The Role of Social Analytics in Optimizing a Social Plan Download.

10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared

Simply Measured

2017 Digital Marketing Predictions From the Experts Download. Traffic from both channels has value–we want to be driving a lot of eyes to our content, regardless of whether those visitors are downloading content or requesting a demo. Education & Analysis Social Media

Conversations to Conversions: Why Social Needs More Than Engagement

Simply Measured

How to Increase Social Conversions Download. When you combine this with our world class social analytics product, and our social analytics API, you can finally see the complete picture. Education & Analysis Social Media

10 Creative Brands Making Instagram Stories Now

Simply Measured

5 Metrics to Measure Brand on Social Download. This is an important analytical reminder for all you smart marketers out there. Download the 2016 Instagram Strategy Kit now. Education & Analysis Social Media

The 4 Elements of Successful B2B and B2C Digital Marketing Programs

Simply Measured

How to Drive More Web Traffic From Social Media Download. From Simply Measured’s Social Analytics Dashboard. Content downloads? Download our guide below! Education & Analysis Social Media

“I Don’t Know What an API Is, and at This Point I’m Too Afraid to Ask”

Simply Measured

How Our Big Data Platform and Social Analytics API Work Download. Awesome Things That a Social API Enables Download. Education & Analysis Social MediaWorking in an industry that is even remotely technical means acronyms. A lot of them.

API 44

What Content Marketing Is Missing Without Social Data

Simply Measured

Budget Planning 2017 for Digital Marketers Download. Dark social is website traffic that originates from a shared link, but does not pass a referrer and thus appears as “Direct” traffic in web analytics.’s web analytics will show “” as the “referrer.”

Data 37

The ROI of Knowing Your Social ROI

Simply Measured

Eileen Perez, Social Media Analyst at C-4 Analytics, told us: Social ROI is much more than clicks and views. Ultimately, she says, Information > analysis > insights and recommendations > optimization > (and back again) #SMM #PRmeasurement

ROI 39

Why Dark Social Data Matters to the Content Marketer

Simply Measured

How to Increase Social Conversions Download. Dark Social is website traffic that originates from a shared link, but does not pass a referrer and thus appears as ‘Direct’ traffic in web analytics. Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download.

Data 40

Why Data Should Be at the Core of Your PR Efforts

Simply Measured

But when you’re clear on what information you’re going to focus on and the reasons why data review, analysis, and use are worth your time, you’ll not only be less intimidated — you may even become an expert. The Social Media Metrics Map Download.

5 Ways Entrepreneurs Can Increase Social Engagement

Simply Measured

Future of Social Download. If you want more in-depth analytics and insights to influence strategy, give Simply Measured a try. How To Plan, Execute and Measure Social Media Contests Download. The Complete Social Media Conversation Analysis Guide Download.

5 Questions You Need to Ask About Your Social Strategy (And How to Answer Them)

Simply Measured

I run social at a social analytics company, and we just introduced a game-changer to the market. How to Increase Social Conversions Download. We’ve already begun to retool our social strategies for webinar promotion based on this analysis. I can’t lie.

Do You Speak the Language of Your CEO?

Simply Measured

Social Attribution Education Kit Download. Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. What if Facebook, when initially building their native Analytics platform, asked marketers what they valued most?

How Is Dark Social Affecting Your Brand?

Convince & Convert

For The Atlantic , Madrigal wanted to know a ballpark estimate on dark social shares, and together with their web analytics firm came up with a relatively straightforward way to show how much traffic was falsely attributed to “direct.”

What Social Media Measurement Tool Does My Business Need?

agora pulse

Since there isn’t proprietary Instagram analytics in the same way there are Twitter and Facebook ones, using Agorapulse’s Instagram data to help manage your Instagram followers is beneficial. There is also information related to your competitors making comp set analysis more seamless.

7 Steps for Performing Your Next SEO Audit

Convince & Convert

However, before you start the analysis process, click here to open a Google spreadsheet that will help give you a place to store your SEO audit data. ” (You also have the option of downloading it to Microsoft Excel.). Track Your Analytics. Your website analytics (i.e.

SEO 54

How to Present Your B2B Social Media Planning Deck

Simply Measured

This is where you explain what you have concluded through your research and social analytics. How will you solve the problems you’ve identified through social analytics, or continue the positive growth you’ve presented on? Driving content downloads.

FAQ 26

How to Successfully Mine Your Social Media Data

Sprout Social

A common misconception is that you need a data scientist, analyst or analytics professional. Keyword analysis. With the data, you can then build social media analytics to make sense of the raw information. Popular social networks understand the importance of analytics.

Data 37

How to Improve Social Marketing Results with Scheduling

Simply Measured

2016 Social Marketing Planning Guide Download. Test out different themes on different days and check your analytics to see what works best. Work out what your audience likes – Again, turn to your analytics to see the posts that gain the most interaction and post more of them.

How Do You Grow and Measure the Success of Your Personal Brand on Social?

Simply Measured

Instagram Social Marketing Strategy Kit Download. CLICK TO ZOOM] Use Simply Measured’s new Social Analytics & Monitoring web dashboard to easily identify what’s working and what’s not for competitors and/or aspirational competitors.

Meme 25

How to Balance Creation and Curation in Your Social Strategy

Simply Measured

2016 Social Marketing Planning Guide Download. 24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. The loop which connects your analytics and your calendar is vitally important. A little digging will reveal templates for download.