Dave Fleet

JULY 5, 2010

Jive Software. As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian , BuzzGain , Cymfony , Radian6 , Viralheat and Visible Technologies. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Bill Hartzer

MAY 26, 2010

Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind. Pretty good setup for those that are somewhat hesitant to take a chance on a social media monitoring site.

Cymfony 152

Cymfony Social Media Tools SM2 152

Net-Savvy Executive

MARCH 30, 2011

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Enterprise software has noticed social media analysis.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Webbiquity SMM

MAY 3, 2011

Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. Prolific Twitterer, Bostonite, CEO and founder of the oneforty social business software hub, as well as co-author of Twitter For Dummies. Connie Bensen. Laura Fitton. Rebel Brown. rebelbrown. Rebecca Corliss. RosabethKanter.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

JANUARY 19, 2012

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift is the first software built from the ground up with that approach in mind. Unlike pure SEO management tools (e.g., URL links).

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. She’s a rock star on Twitter and also speaks French. Lisa Cramer. LisaJCramer. And she’s amazing. April Dunford. aprildunford. Paige ONeill.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge.

Social Media 117

Social Media Strategy Social CRM Company 117