Proactive Report

FEBRUARY 3, 2010

The term ‘engagement ‘ is popping up all over the place. Engagement is the key to success. According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Marketers need to appeal to the individual and engage with customers on a one-to-one basis.”. The Marketer’s View.

Engagement 40

Engagement Alterian ROI Loyalty 40

Bill Hartzer

MAY 26, 2010

Radian 6 – This application allows you to engage with your customers via social media. You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. are having a major influence towards the online perception of your brand.

Cymfony 152

Cymfony Social Media Tools SM2 152

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Like Mindjumpers, he is associated with Social Marketing Forum. I downloaded them and thought they provide useful insights and tips, so I decided to tackle some of them.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Webbiquity SMM

MAY 3, 2011

It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Like Mindjumpers, he is associated with Social Marketing Forum. I downloaded them and thought they provide useful insights and tips, so I decided to tackle some of them.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Like Mindjumpers, he is associated with Social Marketing Forum. I downloaded them and thought they provide useful insights and tips, so I decided to tackle some of them.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Webbiquity SMM

SEPTEMBER 12, 2011

Michael Cohn offers a helpful checklist for organizing social media efforts, from setting goals and listening to engaging your audience and selecting the right tools. Lasica and Kim Bale review 20 powerful fee-based tools for professional social media monitoring, among them Radian6 , Lithium , Alterian SM2 and Attentio.

Social Media 257

Social Media Trendrr SM2 Alterian 257

SocMed Sean

FEBRUARY 3, 2013

General Insights About Social Media 1) If you’re going to engage in social media, focus on building relationships not spamming the social-sphere with your marketing message 2) What you put into it is proportional to what you will get out of it. Find out where your audience is engaging and then focus on those channels.

Social Media 279

Social Media Klout YouTube Foursquare 279

Convince & Convert

AUGUST 18, 2010

Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Bret [link] Chris Bird Very well said – it's about deeply engaging those that you do have while optimizing current efforts to grow the base. How can we make a viral video that gets thousands of views?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event.

Social Media 117

Social Media Strategy Social CRM Company 117

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. And she’s amazing.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., Among plans for coming releases are “engagement signals,” which will display, for example, how many people have commented anywhere (Twitter, Facebook, LinkedIn, etc.) Unlike pure SEO management tools (e.g., Future Plans.

Software 140

Software Review SM2 Alterian 140

Convince & Convert

SEPTEMBER 21, 2010

Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first. And of course thanks for including Radian6. Is that not true?

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

AUGUST 16, 2010

Mark Price summarizes a Fast Company case study on how restaurant chain Houlihan’s engaged their best customers through some exclusive social media programs to increase sales and profits, and what other social media marketers can learn from the chain’s experience. 5 reasons why brands fail with social media by Engage Sciences.

Social Media 200

Social Media Tools Strategy Tips 200

Buzz Marketing for Technology

FEBRUARY 9, 2011

Alterian – formerly known as SM2 by Techrigy offers a freeimum service that offers up to 5 search terms to monitor for and up to 1000 results, which could be good enough for some small brand with low volume. Also it has one of the nicest interfaces with great looking graphs and wizard like charts. They offer 2 products: Heartbeat and MAP.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275