Alterian, Brands, Influencer and Marketing

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Influence: a.k.a. being made about your company, brand, product or service generally positive, negative or neutral?

SM2

SM2 Alterian Vocus Social Media

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

OCTOBER 13, 2010

Alterian SM2 Freemium. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Alterian SM2. Budget: $0 (I have no budget, I need something free!). Social Mention. Budget: $500-1,000 per month. Social Media Monitoring.

SM2

SM2 Vocus Alterian Radian6

3 Reasons To Dig Deeper In Social Listening

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. Brands have realized that social networks offer an opportunity to interact directly with consumers. Influencer identification. Influencer identification.

Alterian

Alterian SM2 Social Networking Aggregator

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.

Engineering

Engineering Social Media Alterian Tag Cloud

Best Social Media Monitoring Tools

Bill Hartzer

MAY 26, 2010

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Cymfony

Cymfony Social Media Tools SM2

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.

Engineering

Engineering Social Media Alterian Tag Cloud

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.

Engineering

Engineering Social Media Alterian Tag Cloud

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. Like Sonny divorcing Cher (or was it the other way around?)

Social Media

Social Media Strategy Social CRM Company

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

Social Media

Social Media Trendrr SM2 Alterian

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Research: How do people talk about your industry and who are the influencers?

Social Media

Social Media Radian6 Strategy SM2

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

Questions

Questions Social Media Consultant Education

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

SEPTEMBER 10, 2012

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Cindy Bates. Cindy_Bates. susanbeebe.

Twitter

Twitter Bazaarvoice B2B Microsoft

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

FEBRUARY 3, 2013

General Insights About Social Media 1) If you’re going to engage in social media, focus on building relationships not spamming the social-sphere with your marketing message 2) What you put into it is proportional to what you will get out of it. These should align with your overall company or brand marketing and customer service plan.

Social Media

Social Media Klout YouTube Foursquare

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Social media has dramatically altered the buying process as well as marketing practices.

Social Media

Social Media Tools Strategy Tips

Social Media Informer

Four Ways to Measure Social Media Marketing Results

What’s the Best Social Media Monitoring Tool? It Depends

Trending Sources

3 Reasons To Dig Deeper In Social Listening

Using Social Media Monitoring to Improve Your Search Engine.

Best Social Media Monitoring Tools

Using Social Media Monitoring to Improve Your Search Engine.

Using Social Media Monitoring to Improve Your Search Engine.

Is Your Social Strategy Proactive or Reactive | Social Media.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Convince and Convert Blog: Social Media Strategy and Social Media.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

The Top #Nifty50 Women in Technology on Twitter for 2012

BrainDump: 101+ Things You MUST Know About Social Media For Business

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

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