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3 Reasons To Dig Deeper In Social Listening

Convince & Convert

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. Brands have realized that social networks offer an opportunity to interact directly with consumers. Locations of communities online & offline.

Alterian 126
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Best Social Media Monitoring Tools

Bill Hartzer

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. What is needed are powerful methods, and tools to track your brand in the social media paradigm. are having a major influence towards the online perception of your brand.

Cymfony 152
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. Becky Denniston. Connie Bensen.

Twitter 279
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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted).

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

Questions 159
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Tamara Mendelsohn of Eventbrite details five guiding principles for promoting events, including choose the right platform, publish your event to Facebook, and “define success metrics and don’t underestimate the effort required.&#. Cohen describes how GE found success with a private social media community. by iMedia Connection.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively?