How (and Why) to Map Your Company’s Digital Landscape
Webbiquity SMM
MARCH 30, 2012
For both strategic and benchmarking purposes, create a spreadsheet listing your top competitors and, for each, showing: • Social features on their website (e.g. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). Identify the key influencers in your market. Facebook / LinkedIn / Google Plus metrics (i.e.
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