Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

JULY 15, 2010

Amazing to see how many companies use Facebook as a one way communication when its real strength is to create a dialogue (engagement). Ive founded 5 companies, and spent 15 years running digital marketing agencies. In small businesses or one man bands it's easier to get an overview of who's responsible for what.

Social Media 141

Social Media Consultant Strategy Organization 141

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e. Marketing), ThinkGeek is “all about serving our community.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 21, 2010

Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! For listening and measurement: let me know if you want to check out Biz360 Community.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 30, 2010

If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. Because relevancy = respect. It’s time to start thinking about social media the same way.

Social Media 129

Social Media Strategy Automotive SEO 129

Webbiquity SMM

JANUARY 5, 2016

Michael Brenner condenses responses from a content marketing strategy webinar into into these 17 questions on how to build an effective content marketing strategy, and worked across his team to come up with their best answers based on our experience with over 200 brands from around the world. Here’s The Future Of Podcasting by Forbes.

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

AUGUST 25, 2010

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty.

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Facebook Yahoo Collaboration Social CRM 144

Convince & Convert

SEPTEMBER 20, 2010

Within 12 months of its invention, 1,200 companies entered the radio “business&# in some form or fashion. In his own, story-filled way, he emphasized the point that we are in a period of unusual communication change and upheaval, not unlike the 1920s and the invention of radio. And that’s the problem.

Social Media 160

Social Media Strategy Affiliate marketing Company 160