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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Which voices are most influential in your market space.

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

I don’t have the money to hire anyone to do our social media marketing.”. There are SO many social media platforms out there to drive awareness to your organization: Twitter, Facebook, LinkedIn, Vine, YouTube… heck, as social media marketers, there are some even we don’t know about!

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

I don’t have the money to hire anyone to do our social media marketing.”. There are SO many social media platforms out there to drive awareness to your organization: Twitter, Facebook, LinkedIn, Vine, YouTube… heck, as social media marketers, there are some even we don’t know about!

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise.

Do You Forget “Marketing” in Your Content Marketing?

Writtent Blog

Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Do you also forget “marketing” in your content marketing strategy? The steps below briefly outline what should be on your content marketing “ta-da” list.

20+ Commonly Asked Questions About Blogging & Online Marketing

Kikolani

As each year passes, blog marketing techniques evolve. I receive a lot of questions on a regular basis about blogging, online marketing, and traffic generation, so I thought I would share my answers in this post. If you plan to monetize or market a business, this is a must.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

February 25th, 2010 |Written By: Susan Baier | View Comments Tweet Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e. What a genius marketing team they've got over there.

How to Triple Your Audience and Lead Generation With Content Syndication

Writtent Blog

Every content marketer has a dream of penning a piece that will earn the same mass exposure as the uber-viral Gangam Style music video. The concept of syndication isn’t unique to web content marketing. However, for many companies, the benefits far outweigh the costs. AllTop.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

Is Your Executive on Twitter?

Koka Sexton

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. How NOT to use your Social Media Marketing Manager! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter?

Koka Sexton dot Com

Koka Sexton

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. How NOT to use your Social Media Marketing Manager! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter?

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

So how does a marketer capitalize on this unruly and ever-changing platform to drive business results? Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Working Together to Remove Money From Your Pocket What used to be content intended for all end-users to access the same way is now possibly just a piece of the marketing puzzle to properly equip cross-brand, cross-vertical collaboration and integration.

Facebook and India

The Marketing Blog

This post was mentioned on Twitter by JobShoots, Social Media Insider and JobShoots, Alltop Social Media. Alltop Social Media said: Facebook and India [link] Social-Media.alltop [.] Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

The Top 100 Blogs to Curate for Social Media Power Users

Buffer Social

It’s a great mix of marketing, technology, news, health, and a bit of fun, too! Fast Company – 1,106. HubSpot’s marketing blog – 1,067. Content Marketing Institute – 590. Marketing Land – 445. Alltop –417. The Kissmetrics Marketing Blog – 321.

Social Media Book Package Giveaway!

Jason Yormark

To one lucky reader I will be giving away the following social media book package: Socialnomics by Erik Qualman The Social Media Bible by Lon Safko Trust Agents by Chris Brogan and Julien Smith The New Community Rules: Marketing On The Social Web by Tamar Weinberg Why Now Is The Time To Crush It !

Social Media Book Package Giveaway! | jasonyormark.com

Jason Yormark

To one lucky reader I will be giving away the following social media book package: Socialnomics by Erik Qualman The Social Media Bible by Lon Safko Trust Agents by Chris Brogan and Julien Smith The New Community Rules: Marketing On The Social Web by Tamar Weinberg Why Now Is The Time To Crush It !

Diva Marketing Talks Boomers Step Into Social Media With Des Walsh, Barbara Rozgonyi & Carlos Hernandez

Diva Marketing Blog

Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 1-topic about social media marketing. Today's Diva Marketing Talks explores a "new" demographic that is joining the social media conversation. He draws on that experience to help companies handle the cultural challenge in changing from a traditional command and control approach to marketing and communications, to the more open, transparent world of social media.

Gatorade's Social Media Command Center | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Gatorade’s Social Media Command Center Written on June 21, 2010 by Justin Levy in social media , video 18 Comments - Leave a comment!

Alltop 138

Indians in Social Media (2009) «

The Marketing Blog

Top Blogs Directory – The marketing & social media section in the directory of top Indian blogs. Social media alltop – Filtered listing of Indians from the social media blogs on alltop is a good resource, but the filtering process is cumbersome and time consuming. I work at Miracle Technologies, a webdesign company based in Chandigarh, India, and we also use Twitter, Facebook, and LinkedIn to promote our brand and get in touch with our clients.

Blastoff for My New Social Media Newsletter

Convince & Convert

link] Marketing 150 Via @jaybaer [link] Blastoff for My New Social Media Newsletter [link] TimWeaver How will this be different or an adjunct to those of us who read your blog, FB and follow you on Twitter? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media Outreach for Beginners

Sprout Social

Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Is it ok to reach out to people from your brand’s social media accounts, or should you have someone from your marketing team handle social media outreach? Alltop.

Chasing the Human Web

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Chasing the Human Web Written on October 11, 2009 by Justin Levy in chrisbrogan , community , guest post , human web , social media , web 2.0

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day.

Things to Learn from Hawaii Musicians Using Social Media | Bare.

Bare Feet Studios

We can’t rely on mainstream radio – we have to market ourselves. Use the podsafe music communities to share your music with podcasters. And visit the East Honolulu Clothing Company.

The “Getting Started with Government 2.0” Guide | Social Media.

Social Media Strategery

Become Part of the Online Community Get on LinkedIn. community as Gov 2.0 Back when I got started with social media at my company, it took me around six months to go from “hmmm, this is interesting” to “let’s actually do something with this as an organization!”

I Get By With a Little Help From My Friends

Convince & Convert

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. m on vacation in the g… [link] #marketing [link] Santi Chacon I Get By With a Little Help From My Friends: Greetings from Canada.I’m Wonderful community-building strategy! Wonderful community-building strategy!

Brain Crack, Innovation, Leadership | Bare Feet Blog

Bare Feet Studios

Three years ago, when Twitter was a tight knit community of tech and communications early adopters, we literally begged them to charge for the service. There is no senior person who has run a large company or built and sold globally a new innovative product.

Turn the Tables on Social Media with NutshellMail | Email.

Convince & Convert

More from Convince and Convert Are You Cherishing the Wrong Trophy A Social Media Scoreboard That Works The Wisdom of Social Media X-Rays Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) Tagged as: email marketing , NutshellMail , Social Media Marketing , social media tools , social networking Did you enjoy this blog post?

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam : The question we ask is whether the specific data is useful to marketers. JB : How are companies incorporating influence metrics into their marketing?

Would You Try It With a Fox?

Convince & Convert

Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? Jay Baer has said on this very blog that he believes every company will have a social component within 2 years, and Amber Naslund has written persuasively about the dangers of requiring case study “proof&# before getting involved. link] #SMM [link] Doktor Marketing Would You Try It With a Fox?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Within 12 months of its invention, 1,200 companies entered the radio “business&# in some form or fashion. Social media adoption is happening at an extraordinary rate, and I believe every company will have some sort of social media presence within the next 24 months. You build a volunteer marketing army one soldier at a time, not overnight. However I don't agree that every company will have some level of social media in the next 24 months.

Get Your Social Media Operations Act Together | Blogging and.

Convince & Convert

photo by KoalazyMonkey ) More from Convince and Convert 7 Deadly Sins of Social Media Embrace Your Customers Through Social Media Teach and then Reap Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) How Not To Use Social Media (The Arkayne Blog) Tagged as: AdFarm , Flint Group , Josh Lysne , social media operations , social media responsibilities , social media staffing Did you enjoy this blog post?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. For many companies (but by no means all), “batch and blast&# email whereby everyone on the subscriber list gets the same message is a thing of the past. I would love to hear your thoughts about how companies can address this challenge from a practical standpoint.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally). Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me.