Alltop Campaign Communities Company 
Sprout Social
SEPTEMBER 19, 2016
Executing a successful outreach campaign can be difficult, tedious and even frustrating sometimes. A lot of brands put social media outreach in the hands of their social media or community manager. The advantage of this approach is it makes your campaigns feel more personal. Are you launching a campaign to promote a blog post?
Convince & Convert
AUGUST 19, 2010
A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.
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Convince & Convert
AUGUST 10, 2010
JB : How are companies incorporating influence metrics into their marketing? note: CoverGirl is a client of Marina Maher Communications , one of my clients. I did not work on the Klout campaign. JB : In addition to influencer outreach, how can companies engage in influence mining for customer service?
Bare Feet Studios
JUNE 9, 2010
Three years ago, when Twitter was a tight knit community of tech and communications early adopters, we literally begged them to charge for the service. As late as November, 2008, Guy Kawasaki ran a poll and over half still said they would be willing to pay – despite the usual snark attack common by internet communities.
Convince & Convert
APRIL 28, 2010
Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?
Writtent Blog
SEPTEMBER 19, 2013
According to the experts at Curata, time and resource constraints are a major barrier for many companies who want to build a content empire, but lack the time. Content curation isn’t a quick fix for your staffing woes, or a way to escape your company’s need to think in campaigns. It’s tough to define what AllTop is exactly.
Convince & Convert
JULY 15, 2010
Amazing to see how many companies use Facebook as a one way communication when its real strength is to create a dialogue (engagement). Ive founded 5 companies, and spent 15 years running digital marketing agencies. In small businesses or one man bands it's easier to get an overview of who's responsible for what.
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