Diva Marketing Blog

APRIL 9, 2009

He has been in business for twenty years as a communications consultant and coach, following a public service career with senior positions in education, the arts and major events planning. He is an Associate of China-based company CultureFish Media, which assists companies promoting their business online in China.

WordFrame 45

WordFrame Social Media Web 2.0 Lurker 45

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

FEBRUARY 19, 2010

link] Clinton Bonner Another #SXSW Accelerator company, this time covered by @jaybaer [link] –> @NutshellMail [link] 451 Heat New Email Service NutshellMail Simplifies Social Media [link] Would you use this service? I haven't used it, but looks interesting [link] [link] Meylah Community Anyone use NutshellMail?

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? TA : Each of our companies is a “smart agent&# in some way.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Try to return something to your own company. It is also what Seth Godin's book Lynch Pin is all about (though I have not read it because I live it).

Social Media 148

Social Media Strategy Consultant B2B 148

Bare Feet Studios

JUNE 9, 2010

Three years ago, when Twitter was a tight knit community of tech and communications early adopters, we literally begged them to charge for the service. As late as November, 2008, Guy Kawasaki ran a poll and over half still said they would be willing to pay – despite the usual snark attack common by internet communities.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Writtent Blog

SEPTEMBER 19, 2013

According to the experts at Curata, time and resource constraints are a major barrier for many companies who want to build a content empire, but lack the time. Content curation isn’t a quick fix for your staffing woes, or a way to escape your company’s need to think in campaigns. That’s enough content to fill a 25-million page book!

Curation 87

Curation Alltop Content Paper.li 87

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

JULY 15, 2010

Amazing to see how many companies use Facebook as a one way communication when its real strength is to create a dialogue (engagement). Ive founded 5 companies, and spent 15 years running digital marketing agencies. In small businesses or one man bands it's easier to get an overview of who's responsible for what.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e. Marketing), ThinkGeek is “all about serving our community.

Social Media 117

Social Media Case Study Strategy Study 117

Koka Sexton

MARCH 24, 2009

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets.

Twitter 56

Twitter Bazaarvoice Alltop Microsoft 56

Koka Sexton

MARCH 24, 2009

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets.

Bazaarvoice 56

Bazaarvoice Alltop Microsoft Foursquare 56

Social Media Strategery

APRIL 2, 2010

Read the Twenty Theses for Government 2.0 – if you’re interested in this world, read these basic tenets of how social media and the government works You’re not going to learn this stuff via books and blogs alone – you’re going to have to get your hands dirty and actually use these tools to interact with the people you’re trying to reach.

Gov 2.0 138

Gov 2.0 Social Media Policies Privacy 138

Convince & Convert

SEPTEMBER 21, 2010

Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! For listening and measurement: let me know if you want to check out Biz360 Community.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

JANUARY 5, 2016

Slideshare is the largest Powerpoint sharing community on the web, but it is so much more than that. Jordan Harbinger launched his popular show The Art of Charm in 2007, making him an elder in the rapidly-expanding podcast community. How to get your blog post shared 1000 times [infographic] by Alltop. asks Kate Rinsema.

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

JUNE 30, 2010

If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. Because relevancy = respect. It’s time to start thinking about social media the same way.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

AUGUST 25, 2010

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Convince & Convert

SEPTEMBER 20, 2010

Within 12 months of its invention, 1,200 companies entered the radio “business&# in some form or fashion. In his own, story-filled way, he emphasized the point that we are in a period of unusual communication change and upheaval, not unlike the 1920s and the invention of radio. And that’s the problem.

Social Media 159

Social Media Strategy Affiliate marketing Company 159