Pixlee
MAY 24, 2021
Travel and tourism took a major hit in 2020. Over 2020, the travel industry lost approximately 1.3 A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). Influencers Inspire More UGC. trillion dollars in export revenue.
Convince & Convert
MAY 22, 2014
Hints such as airline, flight duration, and local time can assist in identifying the location, but also deduct time from the clock. The top 50 scores have a chance to win two free airline tickets to a destination of their choice. The style of UGC imagery also allows game players to see each locale through the eyes of travelers.
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Sprout Social
NOVEMBER 1, 2016
Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. 5% switched airlines.
Ignite Social Media
AUGUST 10, 2017
They launched the #BecauseSummer campaign to inspire millennials to embrace the high temperatures, beaches, bikinis, and crazy adventures that this season offers — the content on their Instagram page features influencers and UGC posts that show just that. With all the drama surrounding airlines these days, we have to give it to Delta.
Talkwalker SM
JULY 28, 2016
LifeWellTravelled: Cathay Pacific sets the travel tone. Screenshot from the Facebook account of Brooke Savard, creator of the popular World of Wanderlust travel blog. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3
Pixlee
JUNE 14, 2021
A surefire way to engage your audience is through user-generated content (UGC). UGC refers to any form of content created by users/customers and made accessible through social media or other permissioning methods. Your goal is to make people visit your account regardless of if they see your content in their feed.
Sprout Social
JULY 18, 2023
New generations of consumers choose social as their communication channel of choice, and turn to their favorite networks to plan everything from their next restaurant reservation to a complete travel itinerary. Tabbey describes standing out in the “slopes of sameness” a challenge a lot of travel-based hospitality companies face.
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