Turkish Airlines Video Ad Tops 100 Million Views
The Realtime Report
JANUARY 8, 2013
Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today. It takes the prize as the most-viewed travel ad in 2012 — even beating out Air New Zealand’s ‘Hobbit-themed’ safety briefing, which logged over 10 million views ( Skift ).
71% of Airlines See Mobile as the Future of Airline Payments
The Realtime Report
MARCH 27, 2014
Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. A whopping 83% of airlines believe that improvement and deployment of new payment technology is a major business priority. Nearly one-third (29%) of airlines will enable sales via social media in the next 12 months.
5 Proven Instagram Hashtag Strategies from the Airline Industry
AUGUST 30, 2016
There is a Chinese proverb about traveling that goes, “ Don’t listen to what they say — go see. ”. Visuals have always been key in the travel industry, so it isn’t a surprise that Instagram is now one of the top five travel marketing channels. If you are looking for engagement in a visually-rich industry like travel, you cannot ignore Instagram. Emirates Airline.
Social Media and Travel
Social Media Marketing
JANUARY 26, 2012
It means that more of us are doing things on the web (or mobile web, as the case may be) while we're on the go, and there are certain things those of us in the digital world look for when we travel - at least with regard to infrastructure. The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media.
The New Business Traveler
SEPTEMBER 27, 2011
While it's nice to think that Skype , WebEx or Facetime removes the need for business travel, nothing could be further from the truth. The thing is, that technology can now enhance the business travel experience. As brutal as travel is (and, as a Super Elite member, I can tell you that the road is hard, cold and miserable), it has changed dramatically over the years. Yes, the post 9/11 travel experience is tougher - longer lines, rules and limitations, etc, but for most businesses, it is a necessity. If I have to travel for more than five nights for business?
The Best Piece Of Business Travel Advice
SEPTEMBER 11, 2013
The fundamental difference in my travel (when compared to many other businesspeople who have to travel) is that I travel so many miles, because I refuse to stay out on the road for anything beyond a day (or two, if it''s absolutely essential). Most people want to know the best tips and tricks for business travel. I keep a separate set of toiletries for travel, so that I don''t have to constantly pack and unpack stuff like a toothbrush or floss. The best piece of business travel advice is this: if the opportunity is in front of you, take it. travel.
Scott Goodson (@scottfrog) Tells How He Came Up with Emirates Airline’s ‘Hello Tomorrow’ Brand Idea. #branding #brands
Blue Focus Marketing
JUNE 16, 2014
This led me to Scott Goodson, ( @scottfrog) Founder and Chairman of StrawberryFrog , and the creative mind behind Emirates Airline’s global tag line: ‘ Hello Tomorrow’. Recently, I spoke with Goodson about how he thinks, his past work with brands like Emirates Airline ‘Hello Tomorrow’ , and the art of creating enduring global brand ideas that can create a movement in culture.
It Pays to Provide Customer Service via Twitter (Report)
OCTOBER 5, 2016
Quick responses are key: When airlines responded to customers’ tweets in less than six minutes, those customers were willing to pay nearly $20 more to fly with that airline on future trips. Brands that respond to customer-service inquiries on Twitter benefit from doing so on several levels, according to a study the social network conducted along with Applied Marketing Science.
How a Volcano Created a World-Class Social Media Program for KLM Airlines
Convince & Convert
APRIL 6, 2015
Karlijn manages social media at KLM (Royal Dutch Airlines), which is no small task, as KLM gets about 60,000 mentions per week on social media. KLM had a social media presence as most companies did at the time, but they were getting flooded with questions on Twitter and Facebook about travel plans. After all, for an airline, people aren’t traveling on a 9-to-5 schedule.
Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
One example I often like to use is #Tweetameet through Qatar Airlines. After finding that most of their bookings came from online channels and their consumers across the board showed a high level of social media activity, Qatar Airlines started exploring how they could be more socially active themselves and connect with consumers online. And afterall…#PetroPOWER!!!!!
The Best Piece Of Business Travel Advice
NOVEMBER 29, 2011
I use one particular technique/tactic that makes business travel all that much more palpable. The most frequent question I get asked is how I cope with travelling so much. The truth is that I don't feel like I'm away from home or the Twist Image offices all that much because my frequency of travel is mostly due to my desire to race back home as quickly as possible. But, that's not the best piece of business travel advice I can offer you. Prior to accepting the meeting, I check the airlines to see what my options are first. air travel. airline status.
Virgin America Launches First In-Flight Social Network With #PlanePitch Twitter Contest
The Realtime Report
FEBRUARY 11, 2014
The ability to access your social networks while in the air is nothing new; many airlines offer in-flight WiFi (for a price) within the US. But Virgin America is now offering the first in-flight social network in the US, allowing fliers to connect directly with other passengers on the flight, and with travelers landing at their destination airport. How does the technology work?
Gatwick Airport To Publish New Children’s Stories Via SoundCloud
The Realtime Report
JULY 25, 2012
” This campaign is timed to focus around families traveling during this summer’s school holidays. Social Media Campaigns airlines airports Children's Books families Gatwick Airport SoundCloud travelGatwick Airport recently became the first European airport to use the social network Soundcloud by releasing a series of audio books for kids and parents.
Do Brands Have Rights When Their Own Data Is Used Against Them?
JANUARY 1, 2015
Why would the airlines mind? Was Zaman looking to bring the airlines and travel sites to their knees? It''s a dangerous game because I''m often finding better flights than the ones that the airline websites are showing at the top of their internal search engines. Of course, the most practical thing that the airlines could do in a situation like this, is to sue. How comfortable would you be knowing that people can (and are) hoping off of connecting flights without notifying the airlines? airline. business travel. travel. travel site.
Use of Social Media to Inspiration for All Businesses
FEBRUARY 2, 2011
Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. For example, Southwest Airlines do the following: - Team members handling Facebook activity sign their names to their responses.
10 Brands Killing It On Instagram in 2016
SEPTEMBER 7, 2016
Condé Nast Traveler (@cntraveler). We all need accounts in our Instagram feed that make us feel like we are traveling, even though we’re still sitting in the same office under the same neon light. Screenshot from the Instagram account of Condé Nast Traveler. After all, an image is worth a thousand words (and works in several languages). Adidas (@adidas). Dior (@dior).
Living On Planes
MARCH 8, 2013
That being said, when I watch my peers (mostly online) talk about travel, it is rarely pleasant. There are so many uncontrollable factors that make air travel impossible, it's a miracle that anyone has anything nice to say about the experience. We have turned complaining about air travel into the new, "how's the weather?" " It's as easy to complain about air travel as it is to have a conversation about the weather. How to improve your life when you travel by air: Before you go. The entire process of air travel is about lines and waiting.
Southwest Airlines: When Offline Meets Online
Direct Marketing Observations
SEPTEMBER 28, 2011
There was a time when Southwest Airlines were the darlings of social media. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization. The airlines tries to make it right and apologizes. The media picks up on it, the issue goes viral, and the airlines apologizes.
How To Suck As A Brand (With Grace)
SEPTEMBER 4, 2014
How do you feel about the airlines? When I ask people, anecdotally, about brands they despise the most, it''s usually an airline that comes top of mind. No, I''m not doing a complimentary upgrade of all airlines to business class, but I also see how the airlines are often (wrongly) accused, just because of things like bad weather, stupid government regulations and consumers who simply don''t understand that taking a plane is not the same thing as dumping your luggage into the trunk of your car and driving off. business travel. Tags: airline. It''s true.
How Visuals are Telling the NAIAS Story
Convince & Convert
JANUARY 21, 2016
Mergers, corruption, and three CEOs in one year have not been easy times for United Airlines. With the New Year, the airliner is striving to be “ less awful ” in 2016. Will other airliners make moves if more people start opting for United? Politics: State of the Union. Health: JP Morgan Healthcare Conference. Highlights? Innovation is the Top #JPM16 Issue. Mercedes!
Help Us Promote Community Manager Appreciation Day January 23
JANUARY 10, 2017
A Community Manager of the Year award, with a HUGE prize valued at over $1,000 including a complimentary registration to the CMX Summit, roundtrip airfare on Southwest Airlines, and a $500 travel stipend. Can you help us promote Community Manager Appreciation Day? Would you please share this with any other community managers (and friends of CM’s) that you know? photo credit ).
Social Media During Emergencies
OCTOBER 28, 2012
Hotels, Airlines Should Participate: As soon as the warning was announced last night, I got several text messages from people visiting Hawaii asking for advice. And those same people maybe wondering what just happened to their travel plans ( flying out tonight, anyone? ). Another thing that hotels and travel companies should do, is advise visitors to accept local Nixel updates to their smart phones. Case Study Twitter #hitsunami #sandy emergency government Hawaii hurricane planning social media travel tsunami utilitiesIs Twitter today’s warning siren?
Visual Analytics: Find Your Brand’s Visual Influencers
MAY 26, 2016
in returns, or even higher if you are in the food, retail or travel industry (2015, The Shelf ). You should have already heard this statistic: over 1.8 billion pictures are shared online every day. And yes, several of these pictures define how entire segments of your audience will perceive your products and your brand as a whole. Screenshot from @mrslvoemon. Assess Reach vs. Engagement.
Social Data Made Simple: Getting Started with a Strategy
Buzz Marketing for Technology
JULY 29, 2015
This webinar featured Ira Haberman ( @ irahaberman ) Director of Storytelling at BrainRider, Ned Kumar (@ nedkumar ) Digital Strategist for FedEx and Sean Williams (@ Colorado2NYC ) Consumer Promotions Social Media at JetBlue Airlines. Sentiment is better on a group than on a single post – Sean talked about how JetBlue tracks sentiment on a group of travelers (ex. travelers to the Northeast in a snow storm versus one tweet from a single traveler). We discussed how to get started with a strategy around social data. According to the panel that is most often overlooked.
The Mobile Revolution is Here Now [Infographic]
MARCH 15, 2013
1 in 8 will use mobile tickets for airlines, rail and bus travel, festivals, cinemas, and sports events in 2015. For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. The infographic in this blog post pulls together data that shows that the turning point is here now. people on Earth). million by 2016.
Bare Feet Studios Final Three for Best Social Media Campaign
Bare Feet Studios
MAY 31, 2012
It has gotten a tremendous response from the travel blogging community and been written up in numerous places. As only the universe’s divine intelligence can arrange, Keliʻi was my seat mate on the Hawaiian Airlines flight this morning from Maui to Oahu. News Social Media awards hawaii honor Lanai LVB maui mvb pemawards smchi tourism travelWhat a magical delight!
Five Steps to Start Innovating
FEBRUARY 22, 2013
If Jay Walker, the creator of Priceline.com, had not consulted with hotels and airlines as to what would work within their framework, he would have created just another travel site that failed to stand out from the rest. Have you ever thought about how great innovators are able to come up with new insights that lead to brilliant ideas? It’s no coincidence. Sleep on it.
Provide a Successful Customer Experience in Times of Crisis
OCTOBER 26, 2015
To travel is to encounter travel mishap. And that’s why organizations can define themselves—in good ways and bad—based on the customer experience management they provide during times of travel chaos. As I told Gini Dietrich , sometimes it’s nice to have bad travel luck, if only because everyone treats you like a princess. By Laura Petrolino. It won’t happen.
Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos
Convince & Convert
MAY 22, 2014
Hints such as airline, flight duration, and local time can assist in identifying the location, but also deduct time from the clock. The top 50 scores have a chance to win two free airline tickets to a destination of their choice. It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction. The challenge?
#CMAD is coming up soon!!!
JANUARY 17, 2017
A Community Manager of the Year award , with a HUGE prize valued at over $1,000 including a complimentary registration to the CMX Summit, roundtrip airfare on Southwest Airlines, and a $500 travel stipend. REMINDER. Mark your calendars for Community Manager Appreciation Day on Monday January 23! We’re introducing a new tradition: The CMAD Cheers! photo credit ).
Hotels and Social Media Travel Tourism
JANUARY 14, 2010
I know that travel consumers booking via my hotel website i.e. direct customers are more loyal, bring more revenue and tend to travel more often. In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% Hotels and Social Media Travel Tourism is a post from: Laurel Papworth- Social Network Strategy. Odd Job?
The Way of the Web
AUGUST 30, 2011
It really is a cool place to visit – 200 planes, 50 tanks, and enough to keep a young child entertained while his dad admired everything from fighter planes to commercial airliners and the occasional Spitfire. And I have to admit, not being privy to the joy of travelling across the Atlantic in under 3 hours, that I was a bit surprised it wasn’t a little more glamourous.
5 Great Hashtag Campaigns From The Hospitality Industry
JULY 28, 2016
LifeWellTravelled: Cathay Pacific sets the travel tone. Screenshot from the Facebook account of Brooke Savard, creator of the popular World of Wanderlust travel blog. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3 Left: Screenshot from the Instagram account of travel blogger Andrea Cristina.
KLM’s Social Flight of Fancy
Convince & Convert
AUGUST 8, 2012
We also do a fair amount of work in the travel industry and so when we saw a series of recent blog posts from Dutch airline KLM detailing its social media strategy we could not pass up the opportunity to review it here. This ensures that their social presence is indeed holistic and spans everything from the brand to the customer travel experience. It’s a common refrain.
Social Media Sites Rank Lowest For Customer Satisfaction
The Realtime Report
MARCH 25, 2014
Airlines ranked at 80 for website satisfaction, but drop to 69 for overall satisfaction. Airlines 80. Internet Travel 77. Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. However, there are plenty of exceptions. Consumer Shipping 85.
My Hot Brands & Products of 2012
JANUARY 9, 2013
I also like the smaller, thinner form factor which is great for traveling. American Airlines/United Airlines – Luckily for me, I typically can avoid these chains, but they both suck. It’s unavoidable for most people to not have to fly on the major airlines to get where they want to go, but my experinces with both airlines are almost universally awful. I only wish airlines like JetBlue and Virgin had more flights to different places. Spotify – Without a doubt, Spotify was my favorite product in 2012. Totally worth every penny. Review
Be Here Now Marketing: How United Airlines Can Take Advantage of.
Bare Feet Studios
JULY 2, 2008
Here’s a real life example with several free ideas I have for United Airlines , or any airline really. The Case of the Cancelled Flight Shane and I were booked to travel from DTW to ORD to LAX to HNL on Sunday, June 29th. How over-booked are the airlines to not have a few extra seats across several flights to two different destinations? Are any airlines listening?
Are Chatbots Right for Your Brand?
Ignite Social Media
JULY 12, 2016
Perhaps you’d handle this online through your airline or service provider, maybe you’d call a customer service center, or even, gasp, go to the store! If your brand is deeply tied to customer care like a service provider or travel company, chatbots could be a great way to quickly provide service to thousands of customers who may not need to speak with a live person. Of course you do!
Social Media Horror Story With A Happy Ending
NOVEMBER 15, 2012
Everyone has their travel horror story to share — the obnoxious front desk clerk, flight delays, or whatever form of unexpected aggravation. But not so much for airlines, phone companies, B2B companies and retailers. . So the “winner” in travel and leisure depends on what your goal metric is – fans, engagement, sharing, check-ins, or whatever. ” .
Image Recognition in Action: How the Green KitKat Conquered the World
MAY 19, 2016
Place the product in strategic travel locations with special marketing materials to tap the tourism market: airports, hotels. Explore partnership opportunities with airlines and cruise liners to include the flavour in their snack offers. For brands, that’s a strong case for leveraging the power of UGC. But how should they go about finding this content? Here’s what we discovered.