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Virgin America Launches First In-Flight Social Network With #PlanePitch Twitter Contest

The Realtime Report

The ability to access your social networks while in the air is nothing new; many airlines offer in-flight WiFi (for a price) within the US. Available both at the gate and at 35,000 feet and above, the social network is powered by Gogo (Virgin America’s WiFi partner) and the Here on Biz app.

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Southwest Airlines: When Offline Meets Online

Direct Marketing Observations

There was a time when Southwest Airlines were the darlings of social media. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization. The airlines tries to make it right and apologizes. Who is right?

Airlines 138
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The New Business Traveler

Twist Image

While it's nice to think that Skype , WebEx or Facetime removes the need for business travel, nothing could be further from the truth. The thing is, that technology can now enhance the business travel experience. One of the easiest ways to enhance your business travel experience is to heed the words of The Boy Scouts : be prepared.

Travel 104
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A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases.

Travel 40
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Use of Social Media to Inspiration for All Businesses

Mindjumpers

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Social media requires people and time. Their presence is monitored all day.

Airlines 232
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Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Airlines ranked at 80 for website satisfaction, but drop to 69 for overall satisfaction. Airlines 80. Internet Travel 77. Social Media 68. Related Stories 88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts Social Networking Stats: 8 in 10 U.K. Department & Discount Stores 80.

Sites 177
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Hotels and Social Media Travel Tourism

Laurel Papworth

I know that travel consumers booking via my hotel website i.e. direct customers are more loyal, bring more revenue and tend to travel more often. In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% Over 44% of Internet users are active in social media.

Hotels 85