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Facebook Updates Travel Ads to Help Airlines Reach More Prospective Customers

Social Media Today

Facebook has updated its Travel Ads offering with a new airline specific addition to help target prospective passengers.

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71% of Airlines See Mobile as the Future of Airline Payments

The Realtime Report

Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. Kiosks will become less important, and sales will shift to social media and mobile. Social media will also play a major role in this shift.

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Social Media and Travel

Social Media Marketing

It means that more of us are doing things on the web (or mobile web, as the case may be) while we're on the go, and there are certain things those of us in the digital world look for when we travel - at least with regard to infrastructure. The other airline that's going above and beyond in social media is Virgin America.

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Turkish Airlines Video Ad Tops 100 Million Views

The Realtime Report

Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today. It takes the prize as the most-viewed travel ad in 2012 — even beating out Air New Zealand’s ‘Hobbit-themed’ safety briefing, which logged over 10 million views ( Skift ).

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Ryanair’s Social Media Strategy: Driving Engagement With Humour

Keyhole.co

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. However, this did not deter the brand from embracing the same humorous approach on its social media accounts. Here’s the total number of followers on Ryanair’s official social media accounts.

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Southwest Airlines: When Offline Meets Online

Direct Marketing Observations

There was a time when Southwest Airlines were the darlings of social media. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization. The airlines tries to make it right and apologizes.

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Last month on social: A lot like Christmas, but also memes and travel

Unmetric

Now that our tastebuds are all sophisticated, airline meals need to up their game too. Outlanderish travel plans. Visit Scotland has always been active on social media. SparkNotes is an interesting study in branding and social media engagement. DISCOVER CONTENT INSPIRATION.

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