Facebook Updates Travel Ads to Help Airlines Reach More Prospective Customers
Social Media Today
SEPTEMBER 7, 2018
Facebook has updated its Travel Ads offering with a new airline specific addition to help target prospective passengers.
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Social Media Today
SEPTEMBER 7, 2018
Facebook has updated its Travel Ads offering with a new airline specific addition to help target prospective passengers.
The Realtime Report
MARCH 27, 2014
Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. Kiosks will become less important, and sales will shift to social media and mobile. Social media will also play a major role in this shift.
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Social Media Marketing
JANUARY 26, 2012
It means that more of us are doing things on the web (or mobile web, as the case may be) while we're on the go, and there are certain things those of us in the digital world look for when we travel - at least with regard to infrastructure. The other airline that's going above and beyond in social media is Virgin America.
The Realtime Report
JANUARY 8, 2013
Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today. It takes the prize as the most-viewed travel ad in 2012 — even beating out Air New Zealand’s ‘Hobbit-themed’ safety briefing, which logged over 10 million views ( Skift ).
Keyhole.co
DECEMBER 23, 2023
Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. However, this did not deter the brand from embracing the same humorous approach on its social media accounts. Here’s the total number of followers on Ryanair’s official social media accounts.
Direct Marketing Observations
SEPTEMBER 28, 2011
There was a time when Southwest Airlines were the darlings of social media. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization. The airlines tries to make it right and apologizes.
Unmetric
DECEMBER 4, 2019
Now that our tastebuds are all sophisticated, airline meals need to up their game too. Outlanderish travel plans. Visit Scotland has always been active on social media. SparkNotes is an interesting study in branding and social media engagement. DISCOVER CONTENT INSPIRATION.
Sprout Social
AUGUST 26, 2021
To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. 7 market research insights you can get from social media.
Mindjumpers
FEBRUARY 2, 2011
Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Social media requires people and time. Social media requires people and time.
Convince & Convert
APRIL 6, 2015
Karlijn1903 Tweet This Social Service on Social Media Karlijn Vogel-Meijer joins the Social Pros Podcast this week, live from Social Media Marketing World in San Diego. ” Karlijn has developed a 150-member (and growing) social media team that is responsible for 24/7 customer support in 14 languages.
The Realtime Report
MARCH 25, 2014
Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. out of 100; social media websites rank at the bottom of the barrel with an average of 68. Airlines 80. Internet Travel 77.
Josh S Peters
OCTOBER 4, 2011
I’ve been traveling a lot for business lately and so far the only airline I can say I will absolutely use again is Virgin Airlines. You pay $50 – $150 depending on the airline change fee, pay any additional airfare, and you’re good to go. Social Media. U sually that is not a problem.
Convince & Convert
MAY 30, 2012
As we bathe in the memory of friends, family and BBQ over this week’s Memorial Day holiday, our minds are now tuned up and ready to hit our favorite travel season – summer. Trippy – Like Pinterest, but dedicated exclusively to collecting and sharing travel ideas ( Web, iPhone). Let the games begin. Happiness Factor.
Sprout Social
NOVEMBER 1, 2016
Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases.
Pixlee
SEPTEMBER 23, 2017
Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Leveraging partnerships with travel influencers can help hospitality and travel brands reach a wider audience and boost engagement and bookings all while showcasing the brand in an authentic and organic way.
Buffer Social
MARCH 19, 2020
Social media is such an important communication tool in 2020, and we know as we all try to navigate unexpected and unprecedented challenges, many of your customers and teammates will turn to social media for some form of support. So what does social media management look like over the coming weeks and months?
Firebelly
NOVEMBER 15, 2012
Everyone has their travel horror story to share — the obnoxious front desk clerk, flight delays, or whatever form of unexpected aggravation. Imagine if this poor girl was in charge of that local Candlewood Suites social media presence and said something like that? She’s been yelled at thousands of times, she stated.
Convince & Convert
MAY 22, 2014
Hints such as airline, flight duration, and local time can assist in identifying the location, but also deduct time from the clock. The top 50 scores have a chance to win two free airline tickets to a destination of their choice. The style of UGC imagery also allows game players to see each locale through the eyes of travelers.
Ignite Social Media
AUGUST 10, 2017
When you’re in the world of social media, you’re likely also finishing up your summer content and campaigns. With all the drama surrounding airlines these days, we have to give it to Delta. From ice cream to airlines, that wraps up a few of our summer campaign favorites. Ah, August. Delta’s Positive Publicity Train.
Laurel Papworth
JANUARY 14, 2010
HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. I know that travel consumers booking via my hotel website i.e. direct customers are more loyal, bring more revenue and tend to travel more often. Over 44% of Internet users are active in social media.
The Realtime Report
FEBRUARY 11, 2014
The ability to access your social networks while in the air is nothing new; many airlines offer in-flight WiFi (for a price) within the US. Available both at the gate and at 35,000 feet and above, the social network is powered by Gogo (Virgin America’s WiFi partner) and the Here on Biz app. Million Twitter Sweepstakes.
The Realtime Report
NOVEMBER 16, 2021
Whether for work or pleasure, all kinds of travel are booming now more than ever due to technological advancements and the globalization trend, making going abroad easier than ever before. Many people have a desire to travel the world after they graduate from university. Make a Travel Itinerary. Avoid them altogether, instead.
Pixlee
DECEMBER 29, 2017
We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Eye for Travel : San Francisco, CA (April 9-10 2018).
Pixlee
DECEMBER 29, 2016
We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Eye for Travel : San Francisco, CA (April 24-27 2017).
Sprout Social
AUGUST 9, 2019
How Does an API Relate to Social Media Marketing? The major social media networks all have APIs. If you use a third-party social media management platform like Sprout Social , then you’ve experienced the use and limitations of APIs. 9 top social media scheduling tools to save time in 2019.
Hootsuite
JUNE 25, 2019
A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.
Sprout Social
MARCH 16, 2021
We used Sprout Social’s Advanced Listening to analyze over 205,000 messages across Twitter from February 10 to March 16 to highlight what brands need to know before going back to business as usual. Of course, not everyone shares the same level of optimism at the thought of spring break travel. The light at the end of the tunnel.
Socialized
JULY 15, 2009
A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles. United Airlines led the musician on a year-long goose chase for reimbursement, and finally told him “no.
The Realtime Report
MARCH 20, 2023
In addition, create profiles on social media to reach another segment of the target audience. Advertising in local media such as newspapers, radio stations, and even television is also highly effective. Start collaborating with other companies such as airlines, hotels, or travel agencies.
Sprout Social
JANUARY 10, 2024
Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible.
Buffer Social
JULY 20, 2017
Social media is changing. When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is no longer a megaphone. Social media is becoming a conversation.
Bare Feet Studios
MAY 31, 2012
We are so thrilled to be one of the three finalists for the 2012 Annual Pacific Edge Magazine business awards: best social media campaign. As founder of the Hawaii chapter of the Social Media Club (SMCHI) , I am giddy happy that four of our members are finalists in the overall awards. Links are all on the above article.)
Ignite Social Media
MARCH 8, 2018
A fashion and travel influencer, Monja’s content on Instagram is stunning. This travel influencer knows how to make you wish you were there with one image. Her account also features photography from other travelers to give you a wide range of perspectives. We love traveling but what about traveling with children?
Twist Image
SEPTEMBER 4, 2014
How do you feel about the airlines? In 2014, you would think - in a world of social media - that it''s simply impossible to be a misery of a brand. When I ask people, anecdotally, about brands they despise the most, it''s usually an airline that comes top of mind. business travel. media pundit. social media.
Convince & Convert
AUGUST 8, 2012
We also do a fair amount of work in the travel industry and so when we saw a series of recent blog posts from Dutch airline KLM detailing its social media strategy we could not pass up the opportunity to review it here. For a travel brand these represent the three most important areas of the business impacted by social.
Hootsuite
DECEMBER 7, 2022
Still, if you master the tool, you can dig deep and revisit some favorite or forgotten posts — or study your competition’s social media strategy. This can be helpful if you’re new to your brand’s social media, establishing brand guidelines or just can’t remember every tweet you’ve ever made. Engage in risky replies.
Convince & Convert
APRIL 4, 2013
JetBlue offered people with the first name April who were flying the airline on April 1 a JetBlue credit equal to the value of their flight. This is a great example of how a corporate blog can help support a company’s social media content strategy. What’s your equivalent of the path less traveled?
Sprout Social
JANUARY 25, 2021
Create an ideal influencer persona, if it helps, and leverage tools like social media monitoring and listening to help you narrow down your options. Take Jason and Nikki Wynn, who run the travel and sailing account, Gone with the Wynns on YouTube. Social media often serves as a public square.
Convince & Convert
MARCH 28, 2012
She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines.
Convince & Convert
JANUARY 21, 2016
Here’s a look at the top issues mentioned on social media throughout the telecast: Looking at who was driving #SOTU chatter, the White House was able to carry messages across social media, accounting for most of the top Tweets during the speech. Will other airliners make moves if more people start opting for United?
Convince & Convert
MARCH 28, 2012
She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines.
Likeable
SEPTEMBER 24, 2019
For a master class in customer service on social, look no further than Airline Complaint Twitter. Whatever it is about air travel that has the ability to bring out the worst in people, airlines like JetBlue have learned to handle stress-induced vitriol with grace. Knowing Its Place.
Bare Feet Studios
JULY 2, 2008
Here’s a real life example with several free ideas I have for United Airlines , or any airline really. The Case of the Cancelled Flight Shane and I were booked to travel from DTW to ORD to LAX to HNL on Sunday, June 29th. UA was willing to rebook us on American Airlines, for a flight at 8 p.m.
Twist Image
JANUARY 1, 2015
Why would the airlines mind? Was Zaman looking to bring the airlines and travel sites to their knees? It''s a dangerous game because I''m often finding better flights than the ones that the airline websites are showing at the top of their internal search engines. business travel. travel industry. disruption.
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