article thumbnail

United Airlines Takes Flight on Social Media: How They’re Changing the Game

Bill Hartzer

In an era where digital presence is more critical than ever, United Airlines is defying expectations and setting new standards on social media. The airline has taken a bold leap, shifting from its traditional corporate image to a more dynamic, creator-driven approach. Its parent company, United Airlines Holdings, Inc.,

article thumbnail

Social Media Management in Times of Crisis

Buffer Social

Last Thursday (March 12, 2020), as a team, we took a moment to stop and reflect. Social media is such an important communication tool in 2020, and we know as we all try to navigate unexpected and unprecedented challenges, many of your customers and teammates will turn to social media for some form of support.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

25 brands every social media manager should follow on social

Unmetric

Its social team is hip, funny, and delightfully weird across all its social platforms, making Innocent an essential across “brands to follow” lists everywhere. Direct-to-consumer brand Glossier’s customer-first approach and social-based marketing have helped them build a cult following on Instagram. Innocent Drinks.

article thumbnail

Brandwatch Full Review: Here’s What You Need to Know

Ignite Social Media

in May 2022 which provided tools for social media management. Now offering both consumer intelligence and social media management, Brandwatch provides easy-to-use access for small businesses and large corporations around the world. Social Media Management. What Stands Out? CONTACT US.

Review 91
article thumbnail

3 ways to adapt content for the era of social media entertainment

Sprout Social

And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy.

article thumbnail

How to create a complaint management system to protect your brand reputation

Sprout Social

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees. Reduce agent burnout Let’s face it.

article thumbnail

How to Staff for PR Crises in Social Media

Ignite Social Media

A PR crisis can strike a brand at any time without warning – especially with today’s technology and how easy it is to have incidents recorded (looking at you, United Airlines ). They can provide community insights, messaging guidance, social listening insights, and physically send responses as needed. Need help creating a crisis plan?