Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees.

Reputation 103

Reputation System Brands Knowledge Base 103

SocMed Sean

NOVEMBER 14, 2011

If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities. Want to fail at social media? Social networking is not about sending messages to like-minded groups of people.

Social Media 235

Social Media Social Networking Airlines SEO 235

Twist Image

FEBRUARY 21, 2014

Online social networking took hold and these stories were further exasperated. Remember back when the sentiment was that a brand needs to respond to everything - positive, negative and neutral - everywhere? online social networking. social media. social media case study. social media cowboy.

Case Study 75

Case Study Airlines Issues Publishing 75

Twist Image

APRIL 1, 2016

It was an original sentiment, when I started writing about it, well over fifteen years ago. If you're not an airline, bank etc. More than ever, brands have to realize that Facebook (and other social networks) could well be the Internet for most consumers. network television. social media. social networking.

Mobile 40

Mobile Brands Yahoo Banking 40

Visually SM

SEPTEMBER 17, 2015

Before I get into which stat is the most important and spoil the whole surprise—as if you couldn’t just scroll to the bottom—I want to discuss some of the other metrics that still play a crucial role in social media marketing , and why they’re still extremely important for you to keep tabs on. . Post Count. Follower Count. Engagement Time.

Metrics 145

Metrics Social Media Airlines Social Media Management 145

Mindjumpers

AUGUST 9, 2012

As last week’s tip suggested, for an identity to work on social media, you have to remember one crucial fact about social media: it’s personal. Most social networks started as a space for people to connect with other people in private. Personality creates loyalty. Editorial Planning for Facebook Marketing.

Social Media 235

Social Media Loyalty Airlines Marketing 235