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3 ways to adapt content for the era of social media entertainment

Sprout Social

And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy.

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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags. GoPro regularly shares this UGC on its social media channels, effectively showcasing the capabilities of its products through the experiences of actual users.

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11 Smart Ways to Use Twitter Advanced Search

Hootsuite

You can choose words, exact phrases or hashtags, and you can also choose words or phrases you’d like to exclude from the search. If you click a trending hashtag, you might not immediately understand the context. If you’re an experienced social media manager, you know that risky replies are a delicate dance.

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20+ Creative Social Media Contest Ideas and Examples

Hootsuite

Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. View this post on Instagram. ????W Tag a friend.

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Embrace Mistakes to Become a Better Social Media Pro

Convince & Convert

KLM Manager Social Media, Karlijn Vogel-Meijer. Karlijn Vogel-Meijer is the Manager Social Media at KLM (the Royal Dutch Airlines). She oversees a social media team of 150 who provide customer support 24/7 in 14 languages. Pet360 Social Media Manager & PR Specialist, Jon Steiert.

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16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

Buffer Social

Hosts: Kevan Lee (Director of Marketing, Buffer), Hailley Griffis (Press Crafter, Buffer) and Brian Peters (Social Media Manager, Buffer). Recent episodes you might like: NASA on Social Media: Inside the Strategies That Drive Social Media’s Most Info-packed, Beautiful Profiles – John Yembrick.

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