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Ryanair’s Social Media Strategy: Driving Engagement With Humour

Keyhole.co

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. The same is true for the airline’s iconic blue branding, making the brand’s online presence memorable. What sets Ryanair's social media strategy apart from other airlines?

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How the Travel Industry is Recovering in 2021 with Influencers

Pixlee

The passenger revenue of airlines’ plunged by about 314 billion , about 55% of where it was in 2019. . For those who are inclined to travel, but are unsure of travel guidelines and opportunities, influencers can help with the heavy lifting in terms of building an itinerary and navigating destinations that are welcoming travelers.

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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees.

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Hiring A Social Media Manager? Ask Them These Questions.

agora pulse

If you indeed are shaky on how to judge the skills of your future social media manager, here are some good guidelines for you to follow. … even for brands smaller than say, United Airlines or Pepsi. Community Management. All applicants will tell you that they have experience sending out posts and tweets on behalf of a brand.

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11 Smart Ways to Use Twitter Advanced Search

Hootsuite

This can be helpful if you’re new to your brand’s social media, establishing brand guidelines or just can’t remember every tweet you’ve ever made. For example, 2022 was notoriously bad for airlines losing luggage due to the post-restriction travel surge. Try limiting your search to 100 likes and see what comes up. Throw it back.

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Social Media Customer Service: Everything You Need to Do it Well

Hootsuite

Create social media guidelines. But it’s no less important to have social media guidelines in place. Your brand guidelines for social customer support should cover things such as: Tone of voice. Another study found that higher-revenue airlines offer more empathetic customer care on Twitter.

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Facebook Mistakes Small Businesses Make (and How to Fix Them)

Rebekah Radice

While Facebook has significantly relaxed their cover guidelines, you still want to steer clear of anything that reeks of over-promotional. Take Southwest Airlines for example. Posted by Southwest Airlines on Wednesday, April 22, 2015. Too often, the cover photo is mistaken as a spammy marketing tool.