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Why We Still Love Twitter

Likeable

Ah, Twitter. Arguably the most polarizing social platform, Twitter has had its share of ups and downs in recent years, but for better or worse has become a main forum for public discourse. From a marketing perspective, there are certainly reasons to be skeptical of Twitter. TWITTER: WHAT IS IT GOOD FOR?

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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144
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Twitter to Offer Deals with Earlybird

Janet Fouts

I’m a big fan of group coupon networks, deals and discounts offered through Twitter. You don’t have to surf social media networks for very long to run into another ad for a coupon site offering “GREAT DEALS&# and “HUGE DISCOUNTS&# and there are plenty of them vying for attention on Twitter already.

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Be Here Now Marketing: How United Airlines Can Take Advantage of.

Bare Feet Studios

Here’s a real life example with several free ideas I have for United Airlines , or any airline really. How over-booked are the airlines to not have a few extra seats across several flights to two different destinations? UA was willing to rebook us on American Airlines, for a flight at 8 p.m.

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There Is No Brand Truth

Twist Image

Every brand thinks that they are either able to control their brand message or (at the very least) manage it through social media channels like Facebook , Twitter and beyond. " The feeds lie. It could be Twitter, Facebook, YouTube or whatever. If someone is ranting against an airline, that will be the bulk of what you see.

Brands 94
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7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo. This is done by crowding out the negative content with positive content that will show up in the same searches, hashtags, and news feeds as the negative stuff. Engage Respectfully.

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Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

Buffer Social

Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. As Rank Fishkin observed , “Twitter, Facebook, et al. When people view social media, they are no longer just thinking about the posts on their news feed.