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7 ways to use social media for market research

Sprout Social

Search for your brand and the name of your product on social platforms like Twitter or Instagram to learn how customers actually use your goods and services. They’re the best airline, even in crisis mode! You’d be surprised how many people respond to a question published on Twitter, LinkedIn and Facebook with their thoughts and ideas.

Research 143
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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

Amazon and Google both have animated web videos that explain their individual “clouds”. Google have a great portfolio of web videos in general, but the most recent addition to their web video artillery is a great animation explaining their fiber optic broadband network. Amazing antipodean animation. Like this post?

Airlines 210
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There Is No Brand Truth

Twist Image

Every brand thinks that they are either able to control their brand message or (at the very least) manage it through social media channels like Facebook , Twitter and beyond. We used to say that Google is like an elephant. " The feeds lie. It could be Twitter, Facebook, YouTube or whatever. Enter Weird Twitter.

Brands 94
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Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

Buffer Social

Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. As Rank Fishkin observed , “Twitter, Facebook, et al. When people view social media, they are no longer just thinking about the posts on their news feed.

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7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo. This is done by crowding out the negative content with positive content that will show up in the same searches, hashtags, and news feeds as the negative stuff. Practice Transparency.

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Be Here Now Marketing: How United Airlines Can Take Advantage of.

Bare Feet Studios

Here’s a real life example with several free ideas I have for United Airlines , or any airline really. How over-booked are the airlines to not have a few extra seats across several flights to two different destinations? UA was willing to rebook us on American Airlines, for a flight at 8 p.m.

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How Scotts Uses Social Media for Maximum Customer Support

Convince & Convert

The RSS feed is: [link]. While Jeff believes we’ll never truly see the death of the PC, Jay disagrees given emerging technologies such as Google Glass. They talked about how to leverage LinkedIn’s power for their B2B business, and proceeded to start using Twitter as well. Listen Now . Find us on iTunes: [link].