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Southwest Airlines: When Offline Meets Online

Direct Marketing Observations

There was a time when Southwest Airlines were the darlings of social media. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization. The airlines tries to make it right and apologizes.

Airlines 138
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25 brands every social media manager should follow on social

Unmetric

Social media is a whole new ball game for brands. And one of them is almost always Linda from Marketing. And yet, there are some brands out there that are impressively strong at social. What secret social sauce do they use? Fashion Nova. And how can your brand get in on it? . View this post on Instagram.

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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

Viral trends and cultural moments can be a social media marketer’s best friend. But tapping into buzzworthy conversions isn’t a silver bullet for social media success. Again, our panelists unanimously urged marketers to consider what’s truly important to your brand before jumping on any old viral moment.

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20+ Creative Social Media Contest Ideas and Examples

Hootsuite

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

Examples 111
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An A to Z List by Country of Woman Influencers to Follow

Ignite Social Media

A fashion influencer with content on her blog and Instagram that is filled with beautiful images. A fashion and travel influencer, Monja’s content on Instagram is stunning. Displaying her fashion stylings, #TheVeiledAK has flare and sophistication. Kenya: Matildah – Fashion Wizardry. Bulgaria: Denina Martin – Purely Me.

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10 Travel Influencers Your Brand Should Partner With

Pixlee

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Budget Traveling and Hacks. Nomadic Matt.

Travel 66
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7 Ways to Infuse Your Company Website with Brand Personality

Writtent Blog

Starting to blog for business is a brilliant way to express brand personality and experience the incredible benefits that come with a solid content marketing strategy. Feel free to spruce up your website content with a fun layout, author bios, and some seriously sassy social media widgets. Your Social Follow Buttons.

Company 96