Dave Fleet

MAY 12, 2010

Forrester analyst Augie Ray posted a list of seven things he recommends organizations do to avoid the recent problems of Nestle and United Airlines. There’s no risk – if you’re not listening to online conversations about your brand, you’re neglecting your brand.

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Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

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Webbiquity SMM

NOVEMBER 27, 2018

At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017. Watching these conversations can reveal chances to share content, engage in conversations, and capitalize on business opportunities. Like a real-world event, it’s noisy.

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Sprout Social

FEBRUARY 18, 2020

While listening is more proactive and can lead to business-wide insights , it follows a similar process as monitoring and can help uncover important conversations like those untagged mentions. Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords. Jordan [link].

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Sprout Social

NOVEMBER 1, 2016

When the agent steps into the conversation via Sprout’s Smart Inbox , they already have the context they need to begin addressing the customer’s needs. The result is quicker issue resolution and happier humans on both sides of the conversation. The features we’re building help by complementing the agent.

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Techipedia: Tamar Weinberg

AUGUST 14, 2012

We’ll head down under and discuss what an antipodean airline is doing with social, animation and web videos. The Kiwi airline is well known for their lighthearted safety videos. Combined, Air NZ’s online and offline presence has resulted in its place amongst the top 10 of the most successful airlines in social media.

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Airlines Marketing Statistics comScore 210

Likeable

SEPTEMBER 24, 2019

For a master class in customer service on social, look no further than Airline Complaint Twitter. Whatever it is about air travel that has the ability to bring out the worst in people, airlines like JetBlue have learned to handle stress-induced vitriol with grace. Loosening Up Your Brand. Knowing Its Place.

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Convince & Convert

JANUARY 21, 2016

However, Athenahealth CEO Jonathan Bush appeared at the center of today’s conversation: According to reports , a man suffering an apparent heart attack outside of a San Francisco Walgreens had been down for a few minutes when Bush saw him. Mergers, corruption, and three CEOs in one year have not been easy times for United Airlines.

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Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees.

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Keyhole.co

JUNE 19, 2023

Implementing social listening tactic Social listening involves monitoring digital conversations to understand what customers say about a brand and its industry online. based airline has a dedicated social monitoring team for all platforms, 24/7, responding to customer queries, complaints, and compliments. JetBlue Airways This U.S.-based

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Convince & Convert

FEBRUARY 22, 2016

In an effort to promote the airline’s expanded year-round service to Palm Springs from San Francisco and New York, Virgin America is asking customers flying to and from PSP to play dress-up. To be fair, the airliner anticipated results like these. Business: Virgin America Launches #LetModFly. Calling all Mad Men fans!

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Socialmedia.biz

FEBRUARY 24, 2019

Most of the brands that you love, for example, Apple, Southwest Airlines or Sephora, recognize social media marketing to be an integral part of how they spend their money, time and resources, which brings us to a simple, straightforward conclusion: Marketing is more about efficiency and less about ROI.

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Webbiquity SMM

SEPTEMBER 1, 2016

But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. Conversion Rate Optimization. Cultural fluency is also especially effective in delivering authentic, native-friendly translations that greatly help companies’ conversion rate optimization (CRO) efforts. Conversions grew 65%.

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Twist Image

MARCH 8, 2013

" It's as easy to complain about air travel as it is to have a conversation about the weather. It's not the airline's responsibility to organize your agenda. If you're on the plane and it's delayed for two hours and you suddenly realize that you're not going to make that meeting you planned, don't blame the airlines.

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Sprout Social

MARCH 16, 2021

Texas and Florida, two states with lax COVID protocols, were the two most mentioned states in the conversation about spring break, with 3,559 and 4,596 mentions respectively. Conversations around mask wearing, for example, spiked the day Governor Abbott announced his decision to revoke the mask mandate in Texas. — Gov.

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Twist Image

AUGUST 14, 2012

The Halifax-based musician wrote a song and created a YouTube viral video sensation with United Breaks Guitars in 2008 after his guitar was busted during a trip on United Airlines. So, is United Airlines now a decimated brand? Do you think any less of the airline? southwest airlines. united airlines. to 3.26).

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Convince & Convert

AUGUST 4, 2013

Here it is, in all its glory: We just saw a tweet from Google facts that an airline in India only hires women because they are lighter, so they save $500,000 in fuel!!! The status update in question has been removed, but I grabbed some screen shots before admins realized they had no career options in stand up comedy.

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agora pulse

DECEMBER 20, 2016

What will customers expect from the conversations? KLM Royal Dutch Airlines. KLM Royal Dutch Airlines is expanding customer choice again with the help of Facebook. On Messenger, the network interacts with users in a natural and conversational way. How will you highlight product information in a favorable manner?

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Pixlee

MARCH 30, 2022

Radio Flyer saw a 7x increase in conversion upon seeding social content from the brand’s community across 117 on-site galleries. “We Successful brands using video like Delta Airlines on TikTok make the most out of a video-centric marketing strategy by diversifying the types of videos shared by the brand and the avenues they’re shared on. .

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Hootsuite

DECEMBER 7, 2022

Obviously, don’t be a total creep, but you can still insert yourself into conversations where it feels appropriate. For example, 2022 was notoriously bad for airlines losing luggage due to the post-restriction travel surge. Throw it back.

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Hootsuite

SEPTEMBER 8, 2020

Respond from your support account to move the conversation to the right channel. For example, when users Tweet customer service issues to the main @BestBuy Twitter account or to @GeekSquad, @BestBuySupport jumps in to take over the conversation. Find and monitor conversations relevant to your business. Good morning!

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Sprout Social

JANUARY 25, 2021

Meaningful content and conversation. Does their content inspire conversation? If so, what kinds of conversations are taking place in the comments section and does that influencer take the time to respond? To this end, some social metrics matter more than others. Here are four that really make a difference: 1.

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Convince & Convert

OCTOBER 5, 2015

According to a press release from earlier this week, “the offer will last until March, 2 2016 and will only be available on planes equipped with the airline’s new ViaSat WiFi, which Virgin America claims delivers Internet speeds up to ten times faster than other Wi-Fi systems provided by competing airlines.”

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Rebekah Radice

OCTOBER 19, 2015

KLM Airlines gets this. They’re building brand loyalty one comment at a time, allowing fans to become advocates, actively recommending the airline to other prospective customers. Conversation rate – Tracking the conversations per post. It’s no shock that happy customers tell others about their experience.

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Convince & Convert

FEBRUARY 23, 2013

.” In the study of more than 23,000 customers of 100+ brands, JD Power found that just seven companies were cited by consumers as being particularly adept at both social media marketing and social media customer service: Southwest Airlines. Virgin America. Ford ( interview with Ford’s social media team on Social Pros podcast ).

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Ignite Social Media

JULY 12, 2016

Perhaps you’d handle this online through your airline or service provider, maybe you’d call a customer service center, or even, gasp, go to the store! Picture yourself needing to switch a flight, upgrade your cable package, or order a new smartphone. What if all of these could be accomplished almost instantaneously from a messaging app?

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Rebekah Radice

APRIL 27, 2015

Strike industry jargon from your your messaging and talk to consumers in a conversational way. Take Southwest Airlines for example. Posted by Southwest Airlines on Wednesday, April 22, 2015. Provide success stories and examples of how you’ve helped others. Was there a difficult situation you were able to work through?

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Buzz Marketing for Technology

DECEMBER 19, 2012

One of the best examples of this growth in e-commerce is the airline industry, which was once dominated by call center activity. Four Ways to Evolve Your Online Conversions When you think about it, the Darwinian idea of evolution. Moreover, this year Cyber Monday sales alone hit $1.98 You’ll be forgiven if you.

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BeingOptimist

JULY 16, 2022

It was established in 1927 as the most significant foreign airline in the US. Conversely, poor profitability is also one of the first signs that indicate a struggling business. The brand and all the assets were passed over to the Impossible Project, which began in 2008 by introducing new instant films for Polaroid cameras.

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Diva Marketing Blog

DECEMBER 22, 2013

My favorite act of couragous miracle making this season is from the Canadian airline Westjet that surprised passengers with presents that they wanted (not swag from the airline). Imagine a digital destination where you can start a conversation with a real person about what matters to you regarding a product or service.

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Bare Feet Studios

MAY 31, 2012

If not, please follow the conversation online at #PEMAwards. As only the universe’s divine intelligence can arrange, Keliʻi was my seat mate on the Hawaiian Airlines flight this morning from Maui to Oahu. It has gotten a tremendous response from the travel blogging community and been written up in numerous places.

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Buffer Social

JULY 20, 2017

Businesses and organizations that are succeeding on social media now are the ones providing personalized social experiences to their fans such as KLM Royal Dutch Airlines, NASA, and Airbnb. Social media is becoming a conversation. A company that is at the forefront of this change is KLM Royal Dutch Airlines.

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Social Media Engagement Brands Airlines 112

Buffer Social

MARCH 19, 2020

Sometimes, it’s best to just start a conversation. You never want to shoehorn your brand into a conversation in which it doesn’t belong. And most brands don’t belong directly in the COVID-19 conversation. Delta airlines has been great at communicating with its customers on social media over the past week-or-so.

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SocMed Sean

NOVEMBER 14, 2011

This doesn’t mean that you can’t post up your ads/commercials, just make sure that they are the minority of your content and the other 80%-90% of your content is conversational, educational, or somehow offers value to your visitors. It’s much more reasonable to ask “did our community find that content to be valuable?”

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Pixlee

JUNE 16, 2021

Delta shared an Instagram post this year about its switch to more fuel-efficient planes, one of the ways the airline aims to reduce its carbon footprint. While social media contests generate conversation within your online community, they are also useful ways to attract new potential customers.

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Ari Herzog

SEPTEMBER 27, 2010

With a computer handy, he tweeted a message about the airline and received a response from @JetBlue’s new media director within minutes that his flight would take-off as scheduled. In microMarketing , Greg writes about these small conversations and how business is changing.

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Unmetric

AUGUST 2, 2016

Whitespace mapping zeros in on new things to say, keeping brand conversations relevant and engaging. Or how Reese’s starred their Peanut Butter Cups while joining in on the conversation around March Madness :-. Check out this Post by Malaysian Airlines:-. Audience’s interests are a shifting field that is impossible to pin down.

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