Sprout Social
AUGUST 3, 2023
From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Enter lo-fi (low fidelity) and personality-driven content. It’s a sign of the times.
Sprout Social
NOVEMBER 29, 2022
Alaska Airlines’ path to net zero emissions . One of Alaska Airlines ’ five core values is to “do the right thing”. Alaska Airlines actually expanded its business model in new ways with the formation of Alaska Star Ventures , an investment arm that supports emerging aviation sustainability technologies. Let’s dive in.
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Sprout Social
AUGUST 26, 2021
They’re the best airline, even in crisis mode! Travelers, for example, may have a favorite airline and are eager to share what makes them a frequent flier of one airline over another. Travelers, for example, may have a favorite airline and are eager to share what makes them a frequent flier of one airline over another.
Techipedia: Tamar Weinberg
AUGUST 14, 2012
According to YouTube’s vice president of global content, video will soon account for 90% of Internet traffic. We’ll head down under and discuss what an antipodean airline is doing with social, animation and web videos. The Kiwi airline is well known for their lighthearted safety videos. Amazing antipodean animation.
Later
MAY 28, 2021
Creating content that features testimonials — whether through a quote post or video — can strengthen your credibility and build trust. Sharing this type of content is a great way to personify your brand on LinkedIn and become a credible authority in the eyes of your community.
Twist Image
JANUARY 2, 2014
We used to tell ourselves a very powerful narrative about how the cream always rises to the top, and the struggle that most brands face when it comes to content marketing and social media is that they struggle to find a true sense of human-ness in the content that they are creating.
Sprout Social
JANUARY 25, 2021
Because influencers have their personal brands to consider, they get to decide how to portray your brand’s message on their feeds. Jot down the values that are most important to your brand and how they show up in your brand’s social messaging and content. Meaningful content and conversation. Credibility in your industry.
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